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Affinity · pitchdeck

Exclusive pitch deck that got CRM startup Affinity $80 million

22 pages · 5 arc beats · 2 loops

Pitchdeck Download JSON
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Exclusive pitch deck that got CRM startup Affinity $80 million

Affinity
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 22 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Humble Origins 4 slides 100% 4/4 slides 100% 4/4 slides · 23 hits
— 0/4 slides
50% 2/4 slides 25% 1/4 slides 100% 4/4 slides 75% 3/4 slides Early Struggles 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides 100% 2/2 slides · 4 hits Rising Success 8 slides 100% 8/8 slides 100% 8/8 slides · 49 hits
— 0/8 slides
50% 4/8 slides · 5 hits 50% 4/8 slides · 5 hits 100% 8/8 slides 100% 8/8 slides The Breakthrough 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides
— 0/2 slides
Ultimate Achievement 6 slides 100% 6/6 slides 100% 6/6 slides · 53 hits
— 0/6 slides
33.3% 2/6 slides · 3 hits 16.7% 1/6 slides 100% 6/6 slides
— 0/6 slides

Slide inventory

22
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Humble Origins
02
The slide uses placeholders (XXM, XX%, XXX%) for sensitive financial data.show_traction
Open slide detailBeat · Humble OriginsLoop · Logic Chain
03
inspire_vision
Open slide detailBeat · Humble OriginsLoop · Logic Chain
04
Uses a funnel diagram for transactional and a network/collaboration illustration for relationship-driven.establish_context
Open slide detailBeat · Humble OriginsLoop · Logic Chain
05
frame_problem
Open slide detailBeat · Early StrugglesLoop · Logic Chain
06
Uses a hub-and-spoke diagram to represent data sources.size_opportunity
Open slide detailBeat · Early StrugglesLoop · Logic Chain
07
The slide uses a vertical process flow diagram to illustrate the value chain from data exhaust to network effects.present_solution
Open slide detailBeat · Rising SuccessLoop · Logic Chain
08
The slide uses callout boxes to annotate specific UI elements of the software.present_solution
Open slide detailBeat · Rising SuccessLoop · Logic Chain
09
Uses a visual diagram to show the connection between two users and the resulting shared network.present_solution
Open slide detailBeat · Rising SuccessLoop · Logic Chain
10
The slide uses a hub-and-spoke diagram to illustrate the central role of private capital in their business model.establish_context
Open slide detailBeat · Rising SuccessLoop · Logic Chain
11
size_opportunity
Open slide detailBeat · Rising SuccessLoop · Logic Chain
12
The diagram is a hub-and-spoke model showing Private Capital at the center connecting to six service industries.present_framework
Open slide detailBeat · Rising SuccessLoop · Logic Chain
13
The chart highlights specific submarkets (Legal, Banking, Insurance, Consulting, Accounting, Real Estate) as the primary focus for the $7.3B figure.size_opportunity
Open slide detailBeat · Rising SuccessLoop · Logic Chain
14
The chart uses a combination of solid and dashed lines for the burn metric, likely indicating a transition from actuals to projections or a change in reporting show_traction
Open slide detailBeat · Rising SuccessLoop · Logic Chain
15
The chart tracks three categories: New Customers, Existing Customers (>$50k), and Existing Customers (<$50k).show_traction
Open slide detailBeat · The Breakthrough
16
The slide uses placeholders (XXX%) for specific growth metrics.show_traction
Open slide detailBeat · The Breakthrough
17
The charts use placeholders 'X.XX' and 'XX.X' for the average values.show_traction
Open slide detailBeat · Ultimate Achievement
18
The chart shows a steady upward trend in paying users from 2018 to 2021.show_traction
Open slide detailBeat · Ultimate Achievement
19
The slide uses a grid layout for team members and a sidebar for company metrics and logos.other
Open slide detailBeat · Ultimate Achievement
20
The slide uses a three-column layout to categorize the use of funds into GTM, Product, and Network Effects.state_next_steps
Open slide detailBeat · Ultimate Achievement
21
The slide uses a screenshot of a CRM interface to illustrate the 'Data Automation' and 'Smart Insights' features of the proposed second product.state_next_steps
Open slide detailBeat · Ultimate Achievement
22
The slide uses a circuit-board aesthetic to represent connectivity.inspire_vision
Open slide detailBeat · Ultimate Achievement