How to make a pitch deck for investors, according to Modern Picnic

Modern Picnic

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 19 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides 100% 1/1 slides Product 4 slides 100% 4/4 slides 100% 4/4 slides · 13 hits

— 0/4 slides

100% 4/4 slides · 6 hits 100% 4/4 slides Traction 9 slides 100% 9/9 slides 100% 9/9 slides · 49 hits

— 0/9 slides

44.4% 4/9 slides 44.4% 4/9 slides 100% 9/9 slides · 11 hits 22.2% 2/9 slides Financials 3 slides 100% 3/3 slides 100% 3/3 slides · 16 hits

— 0/3 slides

66.7% 2/3 slides

— 0/3 slides

100% 3/3 slides 33.3% 1/3 slides Team 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits

— 0/2 slides

100% 2/2 slides

— 0/2 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

present_solution

Open slide detail

front_matter

Open slide detail

Uses an analogy to establish market potential and brand positioning.size_opportunity

Open slide detail

Uses a parallel structure (Feeling/Doing/Looking good) to frame customer motivations.establish_context

Open slide detail

Uses a visual grid of existing products to imply a lack of variety or sophistication.frame_problem

Open slide detailBeat · ProblemLoop · Logic Chain

The slide is a video placeholder showing a person packing items into a structured handbag.present_solution

Open slide detailBeat · ProductLoop · Logic Chain

The slide uses visual annotations to point out specific product features on two photos of the bag.present_solution

Open slide detailBeat · ProductLoop · Logic Chain

The slide highlights product diversification since the initial launch.show_traction

Open slide detailBeat · ProductLoop · Logic Chain

The slide uses a grid layout to display 9 distinct products, each with a name and price.present_solution

Open slide detailBeat · ProductLoop · Logic Chain

The slide includes a placeholder for 'Total Unique Customers To-Date'.analyze_data

Open slide detailBeat · Traction

Uses a grid of customer profiles to illustrate market segmentation.audience-segmentation

Open slide detailBeat · Traction

transition

Open slide detailBeat · Traction

show_traction

Open slide detailBeat · Traction

show_traction

Open slide detailBeat · Traction

The slide highlights a community-led growth strategy with key performance metrics.show_traction

Open slide detailBeat · Traction

cite_precedent

Open slide detailBeat · Traction

plan_implementation

Open slide detail

The slide contains empty boxes where LTV, CAC, and LTV:CAC ratio data would typically be displayed.show_traction

Open slide detail

The slide is split into two sections: Wholesale (current and prospective partners) and Retail (visual examples of pop-up locations).plan_implementation

Open slide detail

transition

Open slide detail

The chart includes growth percentages for each year and a legend for revenue segments: Retail, Wholesale, New Product D2C, and Existing Products.analyze_data

Open slide detailBeat · Financials

The table contains a discrepancy: the header says $900K raised in 2020-2021, but the table shows $350K + $550K = $900K, plus an additional $100K in 2018, totalishow_traction