A tech startup that takes a 'Moneyball' approach to ads used this pitch deck to raise $10 million from investors like Stage 2 Capital

Marpipe

arc beats above · slides in the middle · loops below · scroll → 1 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 8 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits

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100% 2/2 slides 100% 2/2 slides 100% 2/2 slides 100% 2/2 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits

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100% 1/1 slides

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100% 1/1 slides 100% 1/1 slides Market Size 3 slides 100% 3/3 slides 100% 3/3 slides · 25 hits

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33.3% 1/3 slides 66.7% 2/3 slides 100% 3/3 slides · 4 hits 100% 3/3 slides Why Now 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits 100% 1/1 slides Team 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits

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100% 1/1 slides

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100% 1/1 slides

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every slide · same image gating as the playbook

Uses a 'Nope/Yup' rhetorical device to build consensus with the audience.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

Uses a visual 'wall' metaphor to separate the two personas.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

The slide uses a process-flow visual to connect a design platform to a conversion tracking dashboard.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

size_opportunity

Open slide detailBeat · Market SizeLoop · Cost Of Inaction

Uses a Venn-diagram style visualization to show market convergence.argue_timing

Open slide detailBeat · Market SizeLoop · Cost Of Inaction

Uses a hub-and-spoke diagram to show various market segments converging on the 'Creative Data Industry'.size_opportunity

Open slide detailBeat · Market SizeLoop · Cost Of Inaction

Uses an octopus metaphor to represent data centralization from various platforms.plan_implementation