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It just raised $8 million in Series A in a round led by Stage 2 Capital;; for a total of $10 million. The company shared the pitch deck it used to attract investors like Samsung and Math Capital. See more stories on Insider's business page.", "slideCount": 9, "companyName": "Marpipe", "description": "Martech startup Marpipe automates digital ad testing to tell marketers which are most effective. It just raised $8 million in Series A in a round led by Stage 2 Capital;; for a total of $10 million. The company shared the pitch deck it used to attract investors like Samsung and Math Capital. See more stories on Insider's business page. Marketing technology startup Marpipe just raised $8 million in a Series A round led by Stage 2 Capital for a total of $10 million raised to date. Part of the fast-growing creative software space;; Marpipe automates the testing of hundreds of variations on Facebook and Instagram ads to tell marketers which are most effective;; in what founder and CEO Dan Pantelo called \"'Moneyball' for creative.\" Pantelo said in his experience;; around 90% of social media ad campaigns are shut down after one week or less due to underperformance. He said the ads' content is the biggest factor in their success but agency creatives often lack the data that could help them determine which version of an ad will perform best. \"Everything we do benefits from data science and automation except creative;; which is the most important part of the whole puzzle;;\" Pantelo said. \"It doesn't matter what creatives or clients think looks good; all that matters is what consumers want to see and hear from us.\" Pantelo said he initially approached several ad-focused VC funds like Math Capital;; which came together on a pre-seed round. The latest fundraising round was part of Marpipe's effort to get out in front of a growing field that includes platforms like Smartly.io;; Celtra;; and VidMob. 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