Here's the pitch deck a former P&G brand manager used to raise $1.25 million to build the 'Olay of food' with his keto startup

Uprising Foods

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 15 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Setup 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides

— 0/1 slides

Problem (Identify pain) 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits Situation & Context 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides 100% 1/1 slides Solution & Approach 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides 100% 1/1 slides 100% 1/1 slides · 2 hits Evidence 2 slides 100% 2/2 slides 100% 2/2 slides · 8 hits

— 0/2 slides

50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Action 9 slides 100% 9/9 slides 100% 9/9 slides · 59 hits

— 0/9 slides

44.4% 4/9 slides 44.4% 4/9 slides 100% 9/9 slides 77.8% 7/9 slides · 12 hits

Slide inventory

every slide · same image gating as the playbook

The slide uses a military-themed illustration to reinforce the 'Uprising' brand name.inspire_vision

Open slide detailBeat · Setup

Uses bubble chart visualization to represent market scale.size_opportunity

Open slide detailBeat · Situation & ContextLoop · Logic Chain

Uses a visual equation: [Dietary Attributes] = [Staple Category Exiters].frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Logic Chain

Uses an analogy (Halo Top meets Olay) to define the brand's market positioning.establish_context

Open slide detailBeat · Solution & ApproachLoop · Logic Chain

The slide uses a product packaging image and a nutrition label to substantiate claims about the product's proprietary nature.present_solution

Open slide detailBeat · EvidenceLoop · Logic Chain

The slide uses a 3-circle Venn diagram overlaying a piece of bread to illustrate market positioning.compare_peers

Open slide detailBeat · EvidenceLoop · Logic Chain

Includes product packaging visuals and a standard FDA-style nutrition label.present_solution

Open slide detailBeat · ActionLoop · Logic Chain

plan_implementation

Open slide detailBeat · ActionLoop · Logic Chain

The slide uses a numbered list to define a strategic roadmap for the 2020-2021 period.plan_implementation

Open slide detailBeat · ActionLoop · Logic Chain

Uses a process flow diagram to illustrate two distinct GTM paths: direct-to-consumer (Blitz Scale Fast) and retail partnership (Pilot & Prep for Scale).plan_implementation

Open slide detailBeat · ActionLoop · Logic Chain

Uses a Facebook Ads Manager screenshot to demonstrate audience segmentation and targeting criteria.size_opportunity

Open slide detailBeat · ActionLoop · Logic Chain

Uses a Facebook/Meta Ads Manager interface screenshot to define the audience parameters.size_opportunity

Open slide detailBeat · ActionLoop · Quick Win Big Bet

The slide uses a combination of a bar chart for total sales and sparkline-style metric cards for transactions and average order value.show_traction

Open slide detailBeat · ActionLoop · Quick Win Big Bet

The slide uses a dark, rustic wood background to present logos and exit values as a form of social proof or market validation.cite_precedent

Open slide detailBeat · Action

other

Open slide detailBeat · Action