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The company claims its products are higher in fiber and more nutritious than other competitors. The round was led by Trousdale Ventures and former Dentsu US and Americas CEO Nick Brien. Food entrepreneurs including Pressed Juicery's Hayden Slater;; Health-Ade's Daina Trout;; and Sugarfina's Rosie O'Neill and Josh Resnick also participated. Visit Business Insider's homepage for more stories.", "slideCount": 15, "companyName": "StartupRising", "description": "Uprising Food;; a 2-year-old startup that makes low-carb breads and crisps;; has raised $1.25 million in Series A funding. The company claims its products are higher in fiber and more nutritious than other competitors. The round was led by Trousdale Ventures and former Dentsu US and Americas CEO Nick Brien. Food entrepreneurs including Pressed Juicery's Hayden Slater;; Health-Ade's Daina Trout;; and Sugarfina's Rosie O'Neill and Josh Resnick also participated. Visit Business Insider's homepage for more stories. Health and wellness direct-to-consumer brands have become hot in recent years;; and a 2-year-old food startup is hoping to ride the wave. Uprising Food;; which makes low-carb breads and crisps;; has raised $1.25 million in Series A funding;; the company said. It also got a distribution deal with Midwest grocery chain Meijer to help the direct-to-consumer brand expand to retail. The company was founded by former Procter & Gamble brand manager William Schumacher;; his sister Kate Schumacher;; and Blue Oven Bakery founders Mark and Sara Frommeyer. Uprising claims its products are higher in fiber and nutritional value than other breads because it uses ingredients like egg whites;; MCT oil and almond flour. Its flagship product is a bread called the Keto Kube;; made with baking powder rather than yeast. Read more: Investors from Greycroft;; Lerer Hippeau;; and others say these 20 direct-to-consumer startups will take off in 2021 The startup has aimed at followers of the keto diet — a high-fat;; low-carb diet that's become popular among people looking to shed weight or regulate health conditions like diabetes and epilepsy. But it plans to use the funding to broaden its base;; Schumacher said. \"I want to build the Olay of food and be the food brand of the masses;; but I want to do it in a way that is beautiful;; inspiring;; and really lifts people up — just as Olay did with skincare;;\" Schumacher told Insider. Uprising intends to use the new funding to hire more people;; boost its sales and marketing;; and eventually expand to new categories like chips;; pasta and cookies;; and build a subscription model. Like brands such as Banza;; Beyond Meat;; and Magic Spoon;; Uprising Food has benefitted from people getting more health-conscious. 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