Here's an exclusive look at the pitch deck startup Chili Piper used to land $33 million in 20 minutes led by Tiger Global

Chili Piper

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 10 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem (Identify pain) 4 slides 100% 4/4 slides 100% 4/4 slides · 37 hits

— 0/4 slides

25% 1/4 slides 100% 4/4 slides 100% 4/4 slides Solution (Provide relief) 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits

— 0/3 slides

100% 3/3 slides 100% 3/3 slides

— 0/3 slides

Market Sizing 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

100% 1/1 slides 100% 1/1 slides Traction 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits

— 0/2 slides

50% 1/2 slides 100% 2/2 slides 100% 2/2 slides

Slide inventory

every slide · same image gating as the playbook

The background is a faded group photo of the team.front_matter

Open slide detail

Uses a photo of a stressed person to reinforce the pain point.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

Uses a baton-passing metaphor to illustrate the marketing-to-sales handoff.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

Uses a sports metaphor (sprinter at starting blocks) to emphasize speed.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

Includes a visual example of a 'Thank you' page as a representation of the friction-heavy process.frame_problem

Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction

Uses a process flow diagram to map product features to specific stages (Qualify, Route, Schedule, Handoff).present_solution

Open slide detailBeat · Solution (Provide relief)

The slide uses a process diagram to illustrate the user journey from lead submission to booking.present_solution

Open slide detailBeat · Solution (Provide relief)

The slide uses a process flow diagram to explain the product's value proposition.present_solution

Open slide detailBeat · Solution (Provide relief)

plan_implementation

Open slide detailLoop · Quick Win Big Bet

Includes two specific customer quotes with quantitative results and a large grid of customer logos.show_traction

Open slide detailLoop · Quick Win Big Bet

The chart is an external exhibit from 'Apps Run The World' showing CRM market share.size_opportunity

Open slide detailBeat · Market SizingLoop · Quick Win Big Bet

The slide uses a two-column layout: left column lists competitor categories and logos, right column details specific product advantages.compare_peers

Open slide detailLoop · Quick Win Big Bet

The chart includes year-over-year growth percentages for 2019, 2020, and 2021.show_traction

Open slide detailBeat · TractionLoop · Quick Win Big Bet

The slide uses a segmented approach to show that the high-end segment (88% of revenue) drives the 159% NRR, while the low-end segment is currently under-optimizanalyze_data