Read the 15-slide pitch deck that helped Babylist nab a $40 million Series C from investors such as Norwest Venture Partners and Jay-Z's Marcy Venture Partners

Babylist
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

4
coverage by narrative range · generated from this deck JSON

Slide inventory

15
every slide · same image gating as the playbook
01
Slide 1
front_matter
02
summarize
Open slide detailBeat · ProblemLoop · Golden Circle
03
Data sourced from Statista.size_opportunity
Open slide detailBeat · ProblemLoop · Golden Circle
04
The slide uses a horizontal timeline-like layout to present five distinct KPIs.show_traction
Open slide detailBeat · TractionLoop · Golden Circle
05
other
Open slide detailBeat · TractionLoop · Golden Circle
06
The slide uses a hub-and-spoke diagram to show how three distinct user activities (Content, Commerce, Connection) feed into the core Babylist platform.present_solution
Open slide detailBeat · SolutionLoop · Golden Circle
07
present_solution
Open slide detailBeat · Business Model
08
Uses a flywheel/loop framework to demonstrate network effects.present_framework
Open slide detailBeat · Business Model
09
Includes a bar chart of active users, a tweet, app store ratings, and a testimonial.show_traction
Open slide detailBeat · Business Model
10
The text for 'High Intent' and 'No Low-Funnel CACs' is identical in the provided image.present_solution
11
Includes a small icon in the top right corner.argue_timing
Open slide detailLoop · Cost Of Inaction
12
present_solution
Open slide detailLoop · Cost Of Inaction
13
The slide uses simple icons to represent two distinct business pillars.present_solution
14
The slide uses a baby photo to evoke emotional connection to the brand's target demographic.inspire_vision
15
state_next_steps