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      "description": "Babylist just raised a $40 million Series C led by Norwest Venture Partners. The company is known for its online registry product and pregnancy-related content. See the pitch deck that helped the startup land its biggest round of funding to date.  Babylist;; the digital platform that specializes in online baby registries and pregnancy-related content;; just raised a $40 million Series C led by Norwest Venture Partners.  Sonya Brown;; a general partner at Norwest;; is also joining Babylist's board effective immediately. Halogen Ventures;; 500 Global;; Next Play Capital;; and Jay-Z's Marcy Venture Partners additionally contributed to the round.  Founded in 2011;; Babylist has grown while raising relatively little venture capital. The latest round brought its total amount raised to $50 million.  Natalie Gordon;; Babylist's founder and CEO;; said the company decided to raise a fresh round of funding this fall because it would help to accelerate its plans for growth over the next decade;; including expanding internationally and creating an in-person brand experience.  Since it had been a few years since the company raised venture funding;; Babylist took it as an opportunity to relearn how to tell the company's story to potential investors;; Gordon said. The company last raised venture capital in 2018. Gordon said the dynamics had changed a bit since the last time she pitched investors.   \"We pitched a lot of women;; and we pitched a lot of women who had used Babylist;;\" Gordon said of the Series C round. \"And it felt actually very distinct;; I would say;; from even three;; four years ago.\"  Babylist is profitable and on track to reach $250 million in annual revenue for 2021.   \"Some investors we talked to did not even know what to do with us being profitable;;\" Gordon said. \"It just didn't fit with businesses that they look at normally.\"  Babylist generates revenue in different ways. Users can purchase items directly from its site;; including products that Babylist develops itself. Babylist also earns revenue by allowing users to build registries from multiple retailers in one place;; thanks to partnerships with stores such as Target;; Walmart;; Amazon;; and Pottery Barn. Lastly;; it has an advertising business that is driven by its baby-focused content operation.   Gordon said the company's goals included launching internationally;; developing more products;; and building a physical presence for the Babylist brand. She said Babylist planned to launch a handful of pop-up experiences in 2022;; starting in Los Angeles.   Hiring was also a part of the plan. Babylist has 110 employees. Before she founded Babylist;; Gordon was a software engineer at Amazon;; an experience she said taught her important lessons about what a strong engineering organization looks like.   Gordon said her goal was for Babylist to become \"the generational company for consumers going through this life stage — and not just the new parents;; but the whole family that are all supporting them.\"   Check out the pitch deck that Babylist used to raise its $40 million Series C.",
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