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YuLife · pitchdeck

Check out the 28-page pitch deck YuLife used to raise $70 million from VCs to disrupt the $2 trillion life insurance market

28 pages · 4 arc beats · 2 loops

Pitchdeck Download JSON
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Check out the 28-page pitch deck YuLife used to raise $70 million from VCs to disrupt the $2 trillion life insurance market

YuLife
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

4
coverage by narrative range · generated from this deck JSON
Narrative range 31 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 4 slides 100% 4/4 slides 100% 4/4 slides · 22 hits
— 0/4 slides
75% 3/4 slides · 4 hits 50% 2/4 slides 100% 4/4 slides · 7 hits 50% 2/4 slides Problem (Identify pain) 2 slides 100% 2/2 slides 100% 2/2 slides · 17 hits
— 0/2 slides
100% 2/2 slides · 3 hits 50% 1/2 slides 100% 2/2 slides · 5 hits 100% 2/2 slides Agitate (Make it worse) 1 slides 100% 1/1 slides 100% 1/1 slides · 9 hits
— 0/1 slides
100% 1/1 slides
— 0/1 slides
100% 1/1 slides · 3 hits 100% 1/1 slides Solution (Provide relief) 24 slides 100% 24/24 slides 100% 24/24 slides · 112 hits
— 0/24 slides
25% 6/24 slides 29.2% 7/24 slides · 8 hits 100% 24/24 slides 8.3% 2/24 slides

Slide inventory

28
every slide · same image gating as the playbook
01
Slide 1
Uses a tricolon rhetorical device for impact.inspire_vision
Open slide detailBeat · Attention
02
This is a high-level context slide setting the stage for industry disruption.establish_context
Open slide detailBeat · Attention
03
Uses a mascot (giraffe) to soften the delivery of negative industry statistics.frame_problem
Open slide detailBeat · AttentionLoop · Cost Of Inaction
04
Includes a mascot illustration and specific data sources for each metric.argue_timing
Open slide detailBeat · AttentionLoop · Cost Of Inaction
05
inspire_vision
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
06
The slide uses a Venn diagram to show the intersection of insurance, behavioral science, and wellbeing.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Golden Circle
07
transition
Open slide detailBeat · Solution (Provide relief)
08
The slide uses a horizontal flow to demonstrate the user journey through the app's features.present_solution
Open slide detailBeat · Solution (Provide relief)
09
The slide uses a screenshot of the mobile app to demonstrate gamification elements in insurance.present_solution
Open slide detailBeat · Solution (Provide relief)
10
The slide uses a product screenshot to illustrate the gamification of health activities.present_solution
Open slide detailBeat · Solution (Provide relief)
11
The slide uses a 'solution' layout, combining a list of partner categories with a visual representation of the app's rewards interface.present_solution
Open slide detailBeat · Solution (Provide relief)
12
The slide highlights the gamification mechanics of the YuLife app, featuring a screenshot of the 'Quests' interface.present_solution
Open slide detailBeat · Solution (Provide relief)
13
transition
Open slide detailBeat · Solution (Provide relief)
14
Includes a mascot illustration in the bottom right.present_solution
Open slide detailBeat · Solution (Provide relief)
15
transition
Open slide detailBeat · Solution (Provide relief)
16
The slide uses a three-column layout to present product offerings.present_solution
Open slide detailBeat · Solution (Provide relief)
17
Features the company mascot (giraffe) interacting with a mobile device interface.transition
Open slide detailBeat · Solution (Provide relief)
18
The slide uses a list of features on the left and a visual representation of report documents on the right.present_solution
Open slide detailBeat · Solution (Provide relief)
19
Includes a Power User Curve (L30 retention) and a standard retention curve.show_traction
Open slide detailBeat · Solution (Provide relief)
20
Features the company mascot (giraffe) working at a desk.transition
Open slide detailBeat · Solution (Provide relief)
21
Uses a numbered process flow with corresponding mobile UI screenshots for each step.plan_implementation
Open slide detailBeat · Solution (Provide relief)
22
The slide uses a horizontal timeline to map out specific activities and touchpoints from month 0 to month 12.plan_implementation
Open slide detailBeat · Solution (Provide relief)
23
Includes a comparison table of competitor TrustScores.show_traction
Open slide detailBeat · Solution (Provide relief)
24
show_traction
Open slide detailBeat · Solution (Provide relief)
25
The slide uses a grid of logos and descriptive text to establish credibility.show_traction
Open slide detailBeat · Solution (Provide relief)
26
Includes a mascot section and investor logos.other
Open slide detailBeat · Solution (Provide relief)
27
The slide uses a testimonial-style layout for survey results to validate the claim about company culture.other
Open slide detailBeat · Solution (Provide relief)
28
state_next_steps
Open slide detailBeat · Solution (Provide relief)