{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9bb-340a6782416c", "slug": "jSL7OYeh4SrLdtXZqlNA", "title": "Check out the 28-page pitch deck YuLife used to raise $70 million from VCs to disrupt the $2 trillion life insurance market", "subtitle": "YuLife", "author": "YuLife", "pageCount": 28, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.78, "document": { "id": "019dd923-5f69-752d-a9bb-340a6782416c", "slug": "jSL7OYeh4SrLdtXZqlNA", "title": "Check out the 28-page pitch deck YuLife used to raise $70 million from VCs to disrupt the $2 trillion life insurance market", "rawTitle": "Check out the 28-page pitch deck YuLife used to raise $70 million from VCs to disrupt the $2 trillion life insurance market", "authorId": "Pitchdecks", "authorName": "YuLife", "authorDisplay": "YuLife", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Yulife-jSL7OYeh.pdf", "sourceUrl": "https://www.businessinsider.com/yulife-pitch-deck-insurance-raises-70-million-disrupt-life-insurance-2021-7", "sourceDate": "2021-07-14 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 09:13:59.361+00", "status": "ready", "pageCount": 28, "orientation": "landscape", "aspectRatio": 1.78, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/jSL7OYeh4SrLdtXZqlNA", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 28, "pagesIndexed": 28, "pagesWithImages": 28, "pagesWithMetadata": 28, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 134, "chartCount": 3, "metricSlides": 0, "toolMatches": 10, "documentToolMatches": 0, "frameworkMatches": 10, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "189ee391-c6f1-4540-94ef-44521fe8afaa", "evidence": "The pitch deck follows a clear problem-agitate-solution arc, highlighting the industry's shortcomings, the need for change, and YuLife's solution.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-17 03:18:51.163176+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 4, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Attention", "beatId": "c8c012a9-7e52-45aa-8c7c-79858a1e586f", "matchId": "189ee391-c6f1-4540-94ef-44521fe8afaa", "beatType": { "name": "Attention", "slug": "aida-attention", "status": "active", "canonId": "019dd9b8-1086-7099-85c1-2f9cae7ea19d", "version": 1, "description": null }, "evidence": "The pitch deck grabs attention by highlighting the industry's shortcomings and the need for change.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. 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London-based YuLife;; which was founded in 2017;; differs from traditional life insurance providers;; who provide a lump sum upon death;; by focusing on offering incentives such as Amazon vouchers and air miles for users to put their health and wellbeing first. \"Wellbeing is at the centre of what we are doing and COVID-19 has really accelerated the growth of our business;;\" Sammy Rubin;; CEO of YuLife told Insider. \"Many companies were buying into vision of bringing wellbeing to staff;; but COVID-19 has been trigger to growth of our business and we've grown 10x since start of pandemic.\" The global life insurance market is valued at around $2.2 trillion;; per Swiss Re. YuLife offers its platform to employers with incentives to reward healthy living. The startup has its own virtual currency;; YuCoin;; which can be earned by completing everyday wellness activities such as walking;; cycling;; meditation;; and mindfulness. 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