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Ethos · pitchdeck

Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million.

15 pages · 3 arc beats · 2 loops

Pitchdeck Download JSON
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Ethos wants to make signing up for life insurance a pain-free process. Here's the pitch deck that convinced Alphabet's GV investing arm that it's worth $500 million.

Ethos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 5 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits
— 0/2 slides
— 0/2 slides
50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Solution (Provide relief) 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits
— 0/1 slides
— 0/1 slides
— 0/1 slides
100% 1/1 slides
— 0/1 slides
Traction 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits
— 0/2 slides
— 0/2 slides
— 0/2 slides
100% 2/2 slides
— 0/2 slides

Slide inventory

15
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
03
frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
04
size_opportunity
Open slide detail
05
inspire_vision
Open slide detailLoop · Quick Win Big Bet
06
Uses a list of logos to establish a 'digital transformation' trend (analogy/precedent) and a dark-themed block to highlight pain points.frame_problem
Open slide detail
07
present_solution
Open slide detailBeat · Solution (Provide relief)
08
Uses a numbered list format to contrast the two processes.compare_peers
Open slide detail
09
The chart compares Ethos NPS against a mix of tech companies and insurance incumbents.compare_peers
Open slide detail
10
The chart shows consistent growth, likely indicating a successful product-market fit or scaling phase.show_traction
Open slide detailBeat · Traction
11
The chart lacks Y-axis labels, focusing purely on the visual trend of growth.show_traction
Open slide detailBeat · Traction
12
present_framework
Open slide detail
13
The slide uses placeholders (XXX, YYY) for specific data points.show_traction
Open slide detail
14
The slide includes a grid of team members with their titles and backgrounds, alongside a logo grid of investors and affiliations.other
Open slide detail
15
The slide uses an emotional appeal to frame the company's mission.inspire_vision
Open slide detail