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Spike · pitchdeck

This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round

24 pages · 3 arc beats · 2 loops

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This pitch deck convinced Zoom CEO Eric Yuan to back Slack challenger Spike in an $8 million funding round

Spike
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON
Narrative range 15 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 6 slides 100% 6/6 slides 100% 6/6 slides · 28 hits
— 0/6 slides
66.7% 4/6 slides · 5 hits 66.7% 4/6 slides 100% 6/6 slides 100% 6/6 slides Agitate (Make it worse) 2 slides 100% 2/2 slides 100% 2/2 slides · 4 hits
— 0/2 slides
100% 2/2 slides 100% 2/2 slides 100% 2/2 slides
— 0/2 slides
Solution (Provide relief) 7 slides 100% 7/7 slides 100% 7/7 slides · 22 hits
— 0/7 slides
71.4% 5/7 slides 28.6% 2/7 slides 100% 7/7 slides 100% 7/7 slides

Slide inventory

24
every slide · same image gating as the playbook
01
Slide 1
The slide uses a product screenshot to demonstrate the UI, featuring a chat-like interface with task management and file sharing capabilities.present_solution
Open slide detail
02
The loading spinner is a visual metaphor for the 'zero patience' thesis.argue_timing
Open slide detail
03
Uses an infinity loop symbol to represent the concept of 'endless'.frame_problem
Open slide detail
04
Uses a rhetorical question/statement approach to frame the problem.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
05
transition
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
06
Source: 2017 email use report, Adobeestablish_context
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
07
Uses a quote as a hook to establish market size and relevance.establish_context
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
08
Uses authority-citation/social proof to frame the problem of email's persistence despite industry predictions.argue_timing
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
09
The slide uses a contrast-based framing to set up the problem of tool fragmentation.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
10
This is a famous XKCD comic (1810) used here to illustrate the problem of messaging fragmentation.frame_problem
Open slide detailBeat · Agitate (Make it worse)
11
Uses a speech bubble graphic to frame the question as a thought or conversation starter.frame_problem
Open slide detailBeat · Agitate (Make it worse)
12
The slide uses a 'hero' product shot approach to convey the breadth of the platform's capabilities.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
13
The visual shows a mobile interface of an email thread that looks like a chat app.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
14
present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
15
The visual shows a mobile interface where email threads are replaced by a people-centric view.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
16
present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
17
present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
18
The slide features a tablet mockup displaying a project note for 'Cool Beanz Website' with integrated chat and task elements.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Jobs To Be Done
19
present_solution
Open slide detail
20
The slide uses a collage of user reviews to build social proof.illustrate_case
Open slide detail
21
The chart shows an upward trend, with a significant acceleration in growth starting around February 2020.show_traction
Open slide detail
22
show_traction
Open slide detail
23
other
Open slide detail
24
state_next_steps
Open slide detail