We got an exclusive look at the pitch deck will writing startup Farewill used to raise $25 million

Farewill
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

27
every slide · same image gating as the playbook
01
Slide 1
front_matter
02
Uses a dark, metaphorical illustration of the Grim Reaper sitting with a person to emphasize the inevitability of mortality.frame_problem
Open slide detailBeat · Problem (Identify pain)
03
The slide uses the Holmes & Rahe Stress Scale to establish the severity of the problem being addressed.frame_problem
Open slide detailBeat · Problem (Identify pain)
04
The chart uses a single highlighted bar to emphasize the 'Wealth transfer on death' category.size_opportunity
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
05
The illustration depicts a judge-like figure amidst tombstones, suggesting a legal or bureaucratic context.frame_problem
Open slide detailBeat · Problem (Identify pain)Loop · Cost Of Inaction
06
The slide uses a scribbled background to visually represent the 'tough, intense, emotional' nature of the topic.transition
Open slide detailBeat · Agitate (Make it worse)Loop · Cost Of Inaction
07
The slide uses a combination of a list, a product screenshot, and a conceptual illustration to convey the value proposition.present_solution
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
08
Uses a simple visual comparison between a grey circle (TAM) and a yellow sun-like circle (Obtainable market).size_opportunity
Open slide detailBeat · Solution (Provide relief)Loop · Cost Of Inaction
09
Uses a 'sunburst' or 'glowing' effect around the company logo to emphasize it as the next big thing.argue_timing
Open slide detailBeat · Solution (Provide relief)
10
The slide uses a hand-drawn illustration to convey momentum rather than specific metrics.show_traction
Open slide detailBeat · Solution (Provide relief)
11
The slide uses a simple bar chart to visualize exponential growth.show_traction
Open slide detailBeat · Solution (Provide relief)
12
The chart shows an accelerating growth trend, likely representing revenue or user acquisition.show_traction
Open slide detailBeat · Solution (Provide relief)
13
Minimalist slide with a hand-drawn illustration of a person working at a laptop with a cat.present_solution
Open slide detailBeat · Solution (Provide relief)
14
The slide uses a circular layout to highlight key metrics about the target audience's pain points and preferences.audience-segmentation
Open slide detailBeat · Solution (Provide relief)
15
Uses a 'before-after' style comparison of pricing to demonstrate value proposition.compare_peers
Open slide detailBeat · Solution (Provide relief)
16
show_traction
Open slide detailBeat · Solution (Provide relief)
17
Hand-drawn style annotations (circles and underlines) are present on the slide.illustrate_case
Open slide detailBeat · Solution (Provide relief)
18
The slide uses a simple hand-drawn illustration of a small plant and a larger, established bush to represent growth.transition
Open slide detailBeat · Solution (Provide relief)
19
The slide highlights a dual-channel strategy combining broad consumer reach with high-trust institutional partnerships.plan_implementation
Open slide detailBeat · Solution (Provide relief)
20
Page number 20 visible in bottom left corner.show_traction
Open slide detailBeat · Solution (Provide relief)
21
The slide uses a simple sailboat illustration as a visual metaphor for the company's journey or mission.inspire_vision
Open slide detailBeat · Solution (Provide relief)
22
The slide highlights internal company health and team composition as a competitive advantage for scaling.summarize
Open slide detailBeat · Solution (Provide relief)
23
other
Open slide detailBeat · Solution (Provide relief)
24
The illustration uses a telescope metaphor to represent future vision and market expansion.state_next_steps
Open slide detailBeat · Solution (Provide relief)
25
The slide uses a growth curve to represent product evolution, with placeholders for future features.plan_implementation
Open slide detailBeat · Solution (Provide relief)
26
The slide uses a yellow background with a hand-drawn tree illustration, consistent with the brand identity.state_next_steps
Open slide detailBeat · Solution (Provide relief)
27
Includes page number 27 and confidentiality disclaimer.state_next_steps
Open slide detailBeat · Solution (Provide relief)