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Farewill;; a startup that makes it easier for people to write their will;; has seen increased demand for its services during the coronavirus pandemic. \"Fundraising was a mad experience;;\" Dan Garrett;; CEO and cofounder of Farewill told Business Insider in an interview. \"It was six weeks of back-to-back zoom calls with 50 funds;; that was very intense and really difficult with some funds where we had no prior relationship.\" Visit Business Insider's homepage for more stories.", "slideCount": 27, "companyName": "London Tech", "description": "London-based tech startup Farewill has raised £20 million ($25 million) from Highland Europe and existing investors Augmentum;; Jam Jar Ventures;; Kindred Capital. Farewill;; a startup that makes it easier for people to write their will;; has seen increased demand for its services during the coronavirus pandemic. \"Fundraising was a mad experience;;\" Dan Garrett;; CEO and cofounder of Farewill told Business Insider in an interview. \"It was six weeks of back-to-back zoom calls with 50 funds;; that was very intense and really difficult with some funds where we had no prior relationship.\" Visit Business Insider's homepage for more stories. London-based tech startup Farewill has raised $25 million from Highland Europe and existing investors Augmentum;; Jam Jar Ventures;; Kindred Capital. Farewill;; a startup that makes it easier for people to write their will;; has seen increased demand for its services during the coronavirus pandemic. The company claims to have increased its revenues by 650% year-on-year. The company;; founded in 2015;; helps people write legal wills in as little as 15 minutes. Farewill's fundraise comes as the startup looks to onboard more staff and launch more products. \"Fundraising was a mad experience;;\" Dan Garrett;; CEO and cofounder of Farewill told Business Insider. \"It was six weeks of back-to-back Zoom calls with fifty funds;; that was very intense and really difficult with some funds where we had no prior relationship. I've done fifty to sixty calls with Stan Laurent [a partner at Farewill backer Highland Capital] in a very short period of time and we've not yet met.\" Garrett claims Farewill's services are significantly cheaper than traditional options because it doesn't have a bricks-and-mortar operation. It also has a tech stack which it says reduces it costs by as much as 25% versus competitors. Farewill's leadership team Farewill \"Death and dying is the biggest consumer industry untouched by tech;;\" Garrett said. \"It's a $150 billion market worldwide but only 2% of it is online. It's not because the technology is unfeasible but humans don't want to talk about dying.\" Alongside its UK product expansion;; Farewill has helped raise over £260 million ($326 million) in pledged income for the likes of Macmillan Cancer Support;; Cancer Research UK;; Crisis;; and Save the Children as part of a plan by the company to raise £1 billion ($1.3 billion) for charity by 2033. Farewill claims to write about one in 10 wills in the UK and now has \"the third or fourth-largest funeral service in the country\" after just seven months;; according to Garrett. Reducing the cost of will writing;; particularly during the coronavirus pandemic;; has been a priority for the company with Farewill data indicating that 94% of people who have lost a loved one to coronavirus said the resulting administrative tasks had a negative impact on them. 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null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:39:36.124+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "82dc46c6-3ac5-45d6-aafd-d6331031c487", "parentComponentId": null } ], "metrics": [], "tools": [ { "tool": { "name": "Big Idea Formula", "slug": "big-idea-formula", "status": "active", "bestFor": "Any narrative-driven persuasive deck whose job is to move the audience: keynotes, fundraising pitches, capital-allocation board asks, all-hands behaviour-change talks, conference talks meant to shift mental models. 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"active", "canonId": "019de52c-f978-701f-a720-51d029d769e7", "version": 1, "description": "Photo, illustration, screenshot or icon." }, "tool": null, "subkind": { "name": "Logo grid", "slug": "logo-grid", "status": "active", "canonId": "019de52c-fdd7-7409-93e5-81280a8ca215", "version": 1, "description": null }, "framework": null }, "subkind": "logo-grid", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:39:35.211+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "83c2e058-5500-4a84-ba8b-be74676ae25c", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.3, "y": 0.33 }, "kind": "paragraph", "text": "We're doing for death, what...", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 16:39:35.211+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cdb77675-0123-4a9f-9cc6-b31709231581", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.5, "x": 0.25, "y": 0.08 }, "kind": "title", "text": "Creating and leading a whole new category", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": 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