Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working

Pitchdecks

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 8 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 3 slides 100% 3/3 slides 100% 3/3 slides · 9 hits

— 0/3 slides

33.3% 1/3 slides 100% 3/3 slides · 4 hits 66.7% 2/3 slides Agitate 2 slides 100% 2/2 slides 100% 2/2 slides · 6 hits

— 0/2 slides

50% 1/2 slides 100% 2/2 slides · 4 hits 100% 2/2 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 5 hits

— 0/2 slides

50% 1/2 slides 50% 1/2 slides 100% 2/2 slides · 3 hits 100% 2/2 slides Market Sizing 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

— 0/1 slides

100% 1/1 slides

— 0/1 slides

100% 1/1 slides 100% 1/1 slides

every slide · same image gating as the playbook

The background features a collage of news article snippets, emphasizing the ubiquity of digital media.frame_problem

The background features a honeycomb grid of media logos, emphasizing the scale of the fragmentation.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

Uses an analogy of 'walled gardens' and data cubes to illustrate the problem.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

The visual uses an isometric 'data layer' metaphor with logos of major publishers.inspire_vision

Open slide detailBeat · AgitateLoop · Cost Of Inaction

The diagram uses a hub-and-spoke model to show data aggregation.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

The slide uses a bubble-cluster visual to represent the competitive landscape of legacy PR measurement firms.size_opportunity

Open slide detailBeat · Market SizingLoop · Cost Of Inaction

The slide uses a 'product-as-hero' approach to demonstrate the platform's unique value proposition.present_solution