{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5f69-752d-a9b4-eb6964dfcbde", "slug": "CGEhYhMlh1DG9pz2SDnJ", "title": "Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working", "subtitle": "Pitchdecks", "author": "Pitchdecks", "pageCount": 10, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.776, "document": { "id": "019dd923-5f69-752d-a9b4-eb6964dfcbde", "slug": "CGEhYhMlh1DG9pz2SDnJ", "title": "Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working", "rawTitle": "Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working", "authorId": "Pitchdecks", "authorName": null, "authorDisplay": "Pitchdecks", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "Real-CGEhYhMl.pdf", "sourceUrl": "https://www.businessinsider.com/real-pitchdeck-memo-10-million-series-a-funding-2022-3", "sourceDate": "2022-03-09 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 08:44:49.189+00", "status": "ready", "pageCount": 10, "orientation": "landscape", "aspectRatio": 1.776, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/CGEhYhMlh1DG9pz2SDnJ", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 10, "pagesIndexed": 10, "pagesWithImages": 10, "pagesWithMetadata": 10, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 34, "chartCount": 0, "metricSlides": 0, "toolMatches": 3, "documentToolMatches": 0, "frameworkMatches": 3, "arcMatches": 1, "beatMatches": 4, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "c3ed79f1-f056-432f-adfa-edaa18f396bf", "evidence": "The deck follows a clear problem-agitate-solution structure, with a focus on the $100 billion PR/Comms industry.", "isPrimary": true, "confidence": 0.9, "extraction": { "at": "2026-07-16 21:32:03.239825+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 3, "arc": { "name": "Problem-Agitate-Solution", "slug": "problem-agitate-solution", "status": "active", "bestFor": "Sales pitches, urgency-driven, competitive displacement", "canonId": "019dd956-5ec6-70f9-9fd8-fdbaaff39acf", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem (Identify pain) -> Agitate (Make it worse) -> Solution (Provide relief)", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 1, "name": "Problem", "beatId": "10ff7741-8943-4ef1-a38d-a61377f0667a", "matchId": "c3ed79f1-f056-432f-adfa-edaa18f396bf", "beatType": { "name": "Problem (Identify pain)", "slug": "problem-agitate-solution-problem-identify-pain", "status": "active", "canonId": "019dd9b8-0e78-74bb-b8f6-54348367a131", "version": 1, "description": null }, "evidence": "The first three slides outline the problem of measuring PR effectiveness.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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