The pitch deck a direct-to-consumer life insurance startup used to raise $20 million

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arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
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Deck intelligence map

3
coverage by narrative range · generated from this deck JSON

Slide inventory

17
every slide · same image gating as the playbook
01
Slide 1
Minimalist design with brand name and value proposition.front_matter
02
Uses a hero image of a father and son in superhero capes to evoke emotional resonance.argue_timing
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03
Uses a strong contrast-pair to challenge a common assumption.frame_problem
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04
The slide uses a minimalist, high-contrast design to emphasize the statistic.frame_problem
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05
frame_problem
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06
The slide uses a horizontal bar chart to segment the population into three categories based on insurance coverage adequacy.frame_problem
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07
The slide uses a rhetorical question to frame a market friction problem.frame_problem
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08
frame_problem
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09
frame_problem
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10
frame_problem
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11
present_solution
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12
summarize
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13
The slide uses a color-coded matrix to distinguish between D2C tech requirements (dark blue) and insurance carrier requirements (red).present_solution
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14
Uses a before-after-bridge style mapping to show how the company addresses market inefficiencies.present_solution
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15
The slide uses a placeholder box for the Life insurance category to emphasize the company's unique market opportunity.compare_peers
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16
other
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17
other
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