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He compared Dayforward to DTC home and auto insurance startups Lemonade and Root;; which had two of 2020's most successful IPOs. Visit Business Insider's homepage for more stories. Life insurance may not be thought of as the hottest area for tech innovation;; yet one ad executive is seeking to disrupt it. Aaron Shapiro spent 13 years leading design and marketing agency Huge;; working for big-name brands like Nike;; Goldman Sachs;; and CNN. But he said the clients that needed the most help were old-school life insurance providers. Dayforward;; the company Shapiro incorporated quietly in late 2019 and pitched to investors as the first DTC life insurance provider;; announced a $20 million Series A funding round in December. Investors included tech-focused private equity firms Tusk Venture Partners and Juxtapose;; which also led its seed round;; as well as insurance specialty arms Hudson Structured Capital Management and Munich Re Ventures. 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