An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online — playbook

An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online

OutboundEngine

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

6

coverage by narrative range · generated from this deck JSON

Narrative range 17 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Problem 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits

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100% 1/1 slides 100% 1/1 slides · 2 hits 100% 1/1 slides 100% 1/1 slides Solution 2 slides 100% 2/2 slides 100% 2/2 slides · 15 hits

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50% 1/2 slides 50% 1/2 slides 100% 2/2 slides 100% 2/2 slides Market Position 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits

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50% 1/2 slides 100% 2/2 slides 100% 2/2 slides 100% 2/2 slides Product Overview 10 slides 100% 10/10 slides 100% 10/10 slides · 45 hits

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60% 6/10 slides

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100% 10/10 slides 100% 10/10 slides Business Model 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits

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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides

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Roadmap 1 slides 100% 1/1 slides 100% 1/1 slides · 3 hits

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Slide inventory

20

every slide · same image gating as the playbook

01

front_matter

Open slide detail

02

The slide uses a standard 'Investment Highlights' format common in pitch decks to provide a quick snapshot of the business.summarize

Open slide detail

03

The slide uses an emotional appeal by showing a mother working while holding a child, reinforcing the 'Marketing Dilemma' of being time-poor.frame_problem

Open slide detailBeat · ProblemLoop · Cost Of Inaction

04

present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

05

Uses a process flow diagram to illustrate the transition from marketing to selling.present_solution

Open slide detailBeat · SolutionLoop · Cost Of Inaction

06

The matrix uses a 'Do It For Me' vs 'Do It Yourself' axis for service level and a '$' vs '$$$$' axis for price.compare_peers

Open slide detailBeat · Market PositionLoop · Mece Breakdown

07

The matrix uses checkmarks to indicate feature availability, with some cells containing years (2019, 2020) instead of checkmarks.compare_peers

Open slide detailBeat · Market PositionLoop · Mece Breakdown

08

transition

Open slide detail

09

The slide highlights the value proposition of the content creation service, emphasizing human expertise (writers/editors) and data-driven optimization.present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

10

present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

11

The slide uses screenshots of Facebook and LinkedIn posts to demonstrate the platform's content marketing capabilities.present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

12

Shows screenshots of Facebook ad manager interface and a sample mobile ad feed.present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

13

present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

14

The slide shows a screenshot of a landing page for a giveaway.present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

15

The slide features a product demo screenshot showing a scan results dashboard with an 87% inaccuracy rate.present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

16

The slide uses a screenshot of a real estate website (William Raveis) to demonstrate the chat widget in context.present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

17

present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

18

present_solution

Open slide detailBeat · Product OverviewLoop · Jobs To Be Done

19

Standard SaaS pricing table layout.present_solution

Open slide detailBeat · Business Model

20

The chart uses a stepped timeline format to show concurrent growth in product features (blue boxes) and editorial team size (green boxes).plan_implementation

Open slide detailBeat · Roadmap