{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5eff-723e-9be9-b7013edaa5ba", "slug": "8OLRQagQhGwfMnNcBKMP", "title": "An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online", "subtitle": "OutboundEngine", "author": "OutboundEngine", "pageCount": 20, "kind": "pitchdeck", "orientation": "landscape", "aspectRatio": 1.777, "document": { "id": "019dd923-5eff-723e-9be9-b7013edaa5ba", "slug": "8OLRQagQhGwfMnNcBKMP", "title": "An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online", "rawTitle": "An Austin startup used this pitch deck to raise $14 million to help real estate agents;; plumbers;; and other small businesses operators better market themselves online", "authorId": "Pitchdecks", "authorName": "OutboundEngine", "authorDisplay": "OutboundEngine", "kind": { "slug": "pitchdeck", "label": "Pitch deck" }, "sourceType": { "slug": "strategy_consulting", "label": "Strategy consulting" }, "fileName": "OutboundEngine-8OLRQagQ.pdf", "sourceUrl": "https://www.businessinsider.com/outboundengine-raised-14-million-with-this-pitch-deck-2019-10", "sourceDate": "2019-10-10 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-27 08:39:38.712+00", "status": "ready", "pageCount": 20, "orientation": "landscape", "aspectRatio": 1.777, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/8OLRQagQhGwfMnNcBKMP", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 20, "pagesIndexed": 20, "pagesWithImages": 20, "pagesWithMetadata": 20, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 90, "chartCount": 1, "metricSlides": 0, "toolMatches": 14, "documentToolMatches": 0, "frameworkMatches": 7, "arcMatches": 1, "beatMatches": 6, "loopMatches": 3, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": false, "reviewAvailable": false, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": true, "pitchdeckProfileAvailable": true }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "matchId": "075b4d5c-c275-46ff-9212-dbf54126caa4", "evidence": "The deck follows a structure similar to the Sequoia Pitch, with sections on problem, solution, market position, and business model.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:31:28.525918+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 3, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 3, "name": "Problem", "beatId": "7a00d82d-b9cf-4f6f-a44d-1363b4d811a0", "matchId": "075b4d5c-c275-46ff-9212-dbf54126caa4", "beatType": { "name": "Problem", "slug": "sequoia-pitch-problem", "status": "active", "canonId": "019dd9b8-1ed4-767b-8e05-40e733bd2311", "version": 1, "description": null }, "evidence": "The customer pain points are presented on page 3.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 5, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 4, "name": "Solution", "beatId": "a34e68d1-5da3-456c-ad2b-e4e281b7c19b", "matchId": "075b4d5c-c275-46ff-9212-dbf54126caa4", "beatType": { "name": "Solution", "slug": "sequoia-pitch-solution", "status": "active", "canonId": "019dd9b8-1fb1-71d9-a260-07738d7f9c2f", "version": 1, "description": null }, "evidence": "The solution and value proposition are presented on pages 4-5.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 7, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 6, "name": "Market Position", "beatId": "e0ed543b-2f4d-4f81-9d3e-6cbadcbdb9a7", "matchId": "075b4d5c-c275-46ff-9212-dbf54126caa4", "beatType": { "name": "Competition", "slug": "sequoia-pitch-competition", "status": "active", "canonId": "019dd9b8-21bd-7407-8707-bdf217ed9c76", "version": 1, "description": null }, "evidence": "The market position and competitive analysis are presented on pages 6-7.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 18, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 9, "name": "Product Overview", "beatId": "b88721ef-d164-442b-a009-c425c8fdf0f7", "matchId": "075b4d5c-c275-46ff-9212-dbf54126caa4", "beatType": { "name": "Product", "slug": "sequoia-pitch-product", "status": "active", "canonId": "019dd9b8-2259-77df-a937-8b665c8066fe", "version": 1, "description": null }, "evidence": "The product demo and features are presented on pages 9-18.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 19, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 19, "name": "Business Model", "beatId": "85535e66-453c-49cc-9ff3-dec8156fd815", "matchId": "075b4d5c-c275-46ff-9212-dbf54126caa4", "beatType": { "name": "Business Model", "slug": "sequoia-pitch-business-model", "status": "active", "canonId": "019dd9b8-22f4-768a-8822-31509f575122", "version": 1, "description": null }, "evidence": "The business model and packages are presented on page 19.", "position": 4, "isPrimaryArc": true, "parentBeatType": { "name": "Evidence", "slug": "evidence", "status": "active", "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a", "version": 1, "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development." }, "alignedBlockIds": null, "matchConfidence": 0.8 }, { "to": 20, "arc": { "name": "The Sequoia Pitch", "slug": "sequoia-pitch", "status": "active", "bestFor": "Investor pitches, Series A/B, board presentations", "canonId": "019dd956-5e69-75a7-a0a4-895ac1bc0444", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Problem -> Solution -> Why Now -> Market Size -> Competition -> Product -> Business Model -> Team -> Financials -> The Ask", "description": null, "familyLabel": null, "categoryName": "Strategy & Business", "categorySlug": "strategy-business" }, "from": 20, "name": "Roadmap", "beatId": "a0dacc2d-54d0-4a74-a997-4416ea51cf32", "matchId": "075b4d5c-c275-46ff-9212-dbf54126caa4", "beatType": { "name": "The Ask", "slug": "sequoia-pitch-the-ask", "status": "active", "canonId": "019dd9b8-24f3-72bf-940a-74d06fd9396b", "version": 1, "description": null }, "evidence": "The product history and roadmap are presented on page 20.", "position": 5, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. Required in 19/20 arcs. The exception (Sparkline) ends with new bliss which is functionally a resolution." }, "alignedBlockIds": null, "matchConfidence": 0.8 } ], "loops": [ { "to": 5, "from": 3, "loop": { "name": "27_cost_of_inaction", "slug": "27-cost-of-inaction", "status": "active", "bestFor": "Urgent budget requests, compliance, risk mitigation", "canonId": "019dd956-70d1-7395-a15b-857ba858b394", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point", "description": "Quantify what happens if the audience does nothing", "familyLabel": null, "categoryName": "Urgency", "categorySlug": "urgency" }, "matchId": "fdc2768a-df59-475b-984e-ab99e4fb6436", "evidence": "The pain points and solution are presented in a way that implies the cost of inaction.", "position": 0, "objective": "What happens if small business operators don't use OutboundEngine?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:31:28.784005+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 7, "from": 6, "loop": { "name": "40_mece_breakdown", "slug": "40-mece-breakdown", "status": "active", "bestFor": "Problem structuring, ensuring completeness, strategic analysis", "canonId": "019dd956-763c-765e-8b68-6ee3ae1ef184", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage", "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "2fec7412-b38d-4f4b-b8d9-9c5bd947d761", "evidence": "The competitive analysis is presented in a way that breaks down the market into distinct categories.", "position": 1, "objective": "How does OutboundEngine's solution differ from others?", "confidence": 0.6, "extraction": { "at": "2026-07-16 21:31:28.822745+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } }, { "to": 18, "from": 9, "loop": { "name": "53_jobs_to_be_done", "slug": "53-jobs-to-be-done", "status": "active", "bestFor": "Product innovation, market entry, competitive positioning", "canonId": "019dd956-7b6c-7594-b5b3-eecbe0ab48e8", "version": 1, "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21", "structure": "The Customer's Job -> Current Solutions (Hired/Fired) -> Unmet Needs -> Our Solution Fit", "description": "Reframe the problem around what the customer is trying to accomplish, not what they're buying", "familyLabel": null, "categoryName": "Consulting Framework", "categorySlug": "consulting-framework" }, "matchId": "f572e39a-23af-43e6-b4e8-cd63af935c49", "evidence": "The product demo and features are presented in a way that shows how they help small business operators accomplish specific jobs.", "position": 2, "objective": "What jobs do small business operators need to accomplish with OutboundEngine?", "confidence": 0.7, "extraction": { "at": "2026-07-16 21:31:28.858792+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "tools": [ { "tool": { "name": "Slide recipe: Cover", "slug": "cover-slide", "status": "active", "bestFor": null, "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3", "version": 1, "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65", "description": "The first ten seconds. Build it deliberately.", "familyLabel": "slide-recipe", "categoryName": "Slide", "categorySlug": "slide" }, "agent": "designer", "layer": "slide", "agents": [ "designer" ], "matchId": "eeb72931-5515-44f8-acd4-e10f2031c790", "evidence": "This is a cover slide with a title, logo, and date.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:22:39.866252+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 1, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "2x2 matrix", "slug": "matrix-2x2", "status": "active", "bestFor": null, "canonId": "019dd9e1-50ab-72d1-8afb-3ab0a38e32a8", "version": 1, "bodyDocId": null, "description": "BCG matrix, importance/urgency, any axes-and-quadrants frame.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "71907e65-16c2-4443-ba21-b26eb0706139", "evidence": "The framework/instance is a 2x2 Matrix.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:22:39.98381+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Executive summary", "slug": "executive-summary", "status": "active", "bestFor": null, "canonId": "019dd9e1-4b63-72d5-9734-da757d91ca61", "version": 1, "bodyDocId": null, "description": "A condensed view of the entire argument on a single slide / block.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "6a914924-1b07-4c7d-a2b1-f59f922f6e82", "evidence": "This slide is labeled as an executive summary and contains key metrics and highlights.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.9, "extraction": { "at": "2026-07-16 22:22:39.944343+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 2, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Audience Definition", "slug": "audience-definition", "status": "active", "bestFor": null, "canonId": "019dd956-7f2a-775d-aeee-ff099bcb7756", "version": 1, "bodyDocId": null, "description": "Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "55c734a8-2613-4eed-9f1f-a3e3eebb612a", "evidence": "The slide describes 'The Customer' and their pain points.", "pageRefs": null, "priority": "Core", "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:22:40.064777+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 3, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Value Proposition Canvas", "slug": "value-proposition-canvas", "status": "active", "bestFor": null, "canonId": "019dd956-85a9-713f-8a1c-b6e5af5cc6cd", "version": 1, "bodyDocId": null, "description": "Mapping customer jobs/pains/gains to your value proposition", "familyLabel": null, "categoryName": "Block", "categorySlug": "block" }, "agent": "Storyteller", "layer": "slide", "agents": [ "Storyteller" ], "matchId": "bda2f3b1-c95c-498c-9de8-04edb5962847", "evidence": "The slide describes the 'Value Proposition: Stay Top of Mind Among Your Contacts'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:22:40.183374+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 5, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "BCG Growth-Share Matrix", "slug": "bcg-growth-share-matrix", "status": "active", "bestFor": null, "canonId": "019de52d-1e65-748e-be86-47bed7c1258d", "version": 1, "bodyDocId": null, "description": null, "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "c10196c0-6d29-4a00-ab4d-c0894273f7a0", "evidence": "The framework/instance is a 2x2 Matrix.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:22:40.262701+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 6, "whyItWorks": null, "antipattern": null, "cardinality": null, "narrativePurpose": null }, { "tool": { "name": "Section divider", "slug": "section-divider", "status": "active", "bestFor": null, "canonId": "019dd9e1-4c66-707d-8d1f-6e14547134c7", "version": 1, "bodyDocId": null, "description": "A transitional slide marking the start of a new section.", "familyLabel": null, "categoryName": null, "categorySlug": null }, "agent": null, "layer": "slide", "agents": null, "matchId": "2d8491e8-9695-44d9-b828-5f4c44ee37e7", "evidence": "The slide is labeled as a 'section_divider'.", "pageRefs": null, "priority": null, "whenToUse": null, "confidence": 0.7, "extraction": { "at": "2026-07-16 22:22:40.382361+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 8, "whyItWorks": null, "antipattern": null, "cardinality": "common", "narrativePurpose": null }, { "tool": { "name": "Core Message Extraction", "slug": "core-message-extraction", "status": "active", "bestFor": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. Run extraction whenever the current title is a topic (Q3 performance, Customer satisfaction) rather than a claim, or when a reader could reasonably draw more than one conclusion from the visible evidence.", "canonId": "019dd956-bc71-707d-8867-1b2e810175cf", "version": 1, "bodyDocId": "f85613cb-4b77-462f-bfe6-3b862516e1a6", "description": "The discipline of distilling raw analysis, data, or content into a single declarative sentence — the slide's core message — that the audience would walk away with if they remembered nothing else. Process, not artefact: extraction questions run on the raw content until one sentence falls out.", "familyLabel": null, "categoryName": "Slide", "categorySlug": "slide" }, "agent": "Architect", "layer": "slide", "agents": [ "Architect" ], "matchId": "2a730796-1bae-45c8-91a6-2c2b20568462", "evidence": "The slide extracts core messages about 'Core Email Content'.", "pageRefs": null, "priority": null, "whenToUse": "Any slide that carries an argument or finding. The diagnostic: if the slide has a chart on it, it needs a core message. 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It helps small companies and operators set up websites;; maintain their social media presences;; and conduct email marketing campaigns. To date;; OutboundEngine has focused on companies in just 12 industries;; but plans to service those in 400 sectors by the end of the year. The company used the pitch deck below to raise $14 million to help fund that expansion. Click here for more BI Prime stories.", "slideCount": 20, "companyName": "OutboundEngine", "description": "OutboundEngine provides digital marketing tools and services for small and medium-sized businesses. It helps small companies and operators set up websites;; maintain their social media presences;; and conduct email marketing campaigns. To date;; OutboundEngine has focused on companies in just 12 industries;; but plans to service those in 400 sectors by the end of the year. The company used the pitch deck below to raise $14 million to help fund that expansion. Click here for more BI Prime stories. OutboundEngine has thrived by focusing on businesses on the opposite end of the spectrum;; in terms of size. The Austin;; Texas-based startup offers digital marketing services for small and medium-sized businesses;; concentrating in particular on sole practitioners;; independent insurance and real estate agents;; and other companies with no or few employees. OutboundEngine sets up websites for such businesses and operators;; helps them set up and maintain a presence on social media sites;; and assists them with email marketing campaigns. OutboundEngine has \"built a software platform that does all of the important things for our customers;;\" said CEO Marc Pickren. After they've signed on and set up the service;; he continued;; customers are \"just rocking and rolling. They can just relax and have their marketing done for them.\" Founded in 2012;; OutboundEngine tries to make its service as easy to use as possible for its customers;; Pickren said. The company;; which charges between $200 and $500 a month for its services;; writes the marketing content on behalf of its clients and distributes it for them. Customers can upload their company logos and photos to the service for use on their websites and marketing;; but OutboundEngine only offers them limited choices to customize their sites. That's intentional;; Pickren said. Many of its clients aren't technologically savvy;; he said. What's more;; small business owners and sole practitioners often don't have the time or the bandwidth to decide the precise color to use on their website or which specific marketing strategy to pursue;; he said. \"They're not equipped to make decisions regarding those different marketing tools or different things that are available;;\" Pickren said. \"The operative word there is 'equipped.' It's not that they're not smart enough and they couldn't figure it out. It's just that they're busy running their business.\" Read this: This New York tech founder's startup raised $52 million to save small businesses from nightmare Yelp reviews. Here's his pitch deck. Pickren is overseeing a massive expansion The limited amounts of customization OutboundEngine does offer are items that customers actually use;; and that provide value;; he said. That's important;; because many of its clients have been burned by taking others' advice on how to marketing their businesses online;; only to see such efforts fail;; he said. \"We're not in the business of constantly adding shiny blinky things because they're cool and everybody else is selling them;;\" Pickren said. \"We're in the business of doing the things that work and doing them consistently and reliably every single month.\" OutboundEngine has found a ready audience for its services. It has some 10;;000 customers spread all over the US and it's now seeing $24 million in annualized sales;; he said. But Pickren thinks the company has plenty of potential ahead of it. About 98% of all US businesses have fewer than 20 employees;; if those with no employees at all are included. But for most of its existence;; OutboundEngine;; which has some 203 employees;; has concentrated on those in only around a dozen industries;; such as real estate;; insurance;; and home services. Pickren;; who joined the company last year;; is leading the charge to massively expand its services to new industries. By the end of the year;; the company plans to offer its marketing software for companies in 400 different categories of business;; he said. Toward that end;; OutboundEngine in August raised $14 million in debt and equity financing. The company;; which has raised $50 million total to date;; plans to use the new funds in part to do its own marketing to all the potential customers to which it's now opening its service;; he said. 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