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Canva · pitchdeck

Australian tech unicorn Canva used this pitch deck on its journey to a whopping $40 billion valuation

19 pages · 5 arc beats · 2 loops

Pitchdeck Download JSON
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Australian tech unicorn Canva used this pitch deck on its journey to a whopping $40 billion valuation

Canva
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 1
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 6 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Why Now 1 slides 100% 1/1 slides 100% 1/1 slides · 4 hits
— 0/1 slides
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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides Problem 2 slides 100% 2/2 slides 100% 2/2 slides · 10 hits
— 0/2 slides
50% 1/2 slides · 2 hits 100% 2/2 slides 100% 2/2 slides 100% 2/2 slides Solution 1 slides 100% 1/1 slides 100% 1/1 slides · 8 hits
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100% 1/1 slides 100% 1/1 slides
— 0/1 slides
Traction 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
— 0/1 slides
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100% 1/1 slides
— 0/1 slides
Market Size 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits
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100% 1/1 slides 100% 1/1 slides 100% 1/1 slides
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Slide inventory

19
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
The slide uses a timeline to suggest that the industry is at a new inflection point.argue_timing
Open slide detailBeat · Why NowLoop · Why Now
03
The slide uses a visual metaphor of legacy software to establish the context of desktop publishing.establish_context
Open slide detail
04
The slide uses a pyramid to show market hierarchy.size_opportunity
Open slide detailBeat · Market Size
05
The slide uses a hand-drawn circle to emphasize the 'gap' quadrant.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
06
The slide uses a timeline to highlight the inefficiency of traditional design processes, likely to contrast with a simplified solution.frame_problem
Open slide detailBeat · ProblemLoop · Cost Of Inaction
07
Uses a timeline/process flow to contrast legacy design workflows with the Canva platform.frame_problem
Open slide detail
08
Uses a 'before-after' visual metaphor where the 'before' steps are crossed out and the 'after' is a simplified, integrated process.present_solution
Open slide detailBeat · Solution
09
This is a classic 'founder pedigree' or 'proven track record' slide used to build investor confidence.show_traction
Open slide detailBeat · Traction
10
The slide uses a visual metaphor of a child's drawing in Photoshop to explain the technical concept of pixel manipulation.present_solution
Open slide detail
11
The slide shows a user interacting with a design tool, highlighting the 'Base' layer and the ability to add elements like photos and 'toppings'.present_solution
Open slide detail
12
The slide uses a comparison framework to position Canva as a modern, cloud-native alternative to legacy desktop software.compare_peers
Open slide detail
13
The pyramid structure implies a hierarchy or volume-based segmentation of the target market.decompose_segments
Open slide detail
14
Uses a testimonial-style format to illustrate diverse use cases across different professional roles.illustrate_case
Open slide detail
15
Uses a gear-based metaphor to represent the engine and a jagged line to represent the output of various design products.present_solution
Open slide detail
16
The chart shows a progression of user reach across six stages of content distribution.illustrate_case
Open slide detail
17
state_next_steps
Open slide detail
18
other
Open slide detail
19
The slide uses a process flow to explain revenue sharing models for different user actions.present_solution
Open slide detail