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      "to": 4,
      "label": "Market Size",
      "description": "The deck presents market sizing information"
    }
  ],
  "loops": [
    {
      "from": 2,
      "to": 2,
      "label": "Why Now",
      "description": "Explain why now is the right time for Canva"
    },
    {
      "from": 5,
      "to": 6,
      "label": "Cost Of Inaction",
      "description": "Highlight the cost of inaction"
    }
  ]
}