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Ipsos · consulting-deck

2020 Effie UK Report in partnership with Ipsos MORI

41 pages · 5 arc beats · 3 loops

Consulting-Deck Download JSON
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2020 Effie UK Report in partnership with Ipsos MORI

Ipsos
arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
—

Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 30 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 24 hits
— 0/4 slides
75% 3/4 slides
— 0/4 slides
100% 4/4 slides
— 0/4 slides
Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 29 hits
— 0/5 slides
20% 1/5 slides
— 0/5 slides
100% 5/5 slides 80% 4/5 slides Evidence 5 slides 100% 5/5 slides 100% 5/5 slides · 27 hits
— 0/5 slides
60% 3/5 slides
— 0/5 slides
100% 5/5 slides 60% 3/5 slides Development 10 slides 100% 10/10 slides 100% 10/10 slides · 61 hits
— 0/10 slides
50% 5/10 slides
— 0/10 slides
100% 10/10 slides
— 0/10 slides
Resolution 6 slides 100% 6/6 slides 100% 6/6 slides · 31 hits
— 0/6 slides
83.3% 5/6 slides 16.7% 1/6 slides 100% 6/6 slides
— 0/6 slides

Slide inventory

41
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Setup
02
front_matter
Open slide detailBeat · Setup
03
summarize
Open slide detailBeat · Setup
04
summarize
Open slide detailBeat · Setup
05
transition
Open slide detailBeat · Complication
06
The chart uses a stylized mountain/bell curve representation to show the progression of objective counts.analyze_data
Open slide detailBeat · ComplicationLoop · Aha Moment
07
Includes a video link and award category (Bronze: Finance).illustrate_case
Open slide detailBeat · ComplicationLoop · Aha Moment
08
The slide uses a quote to frame a business problem.illustrate_case
Open slide detailBeat · ComplicationLoop · Aha Moment
09
transition
Open slide detailBeat · ComplicationLoop · Aha Moment
10
The slide uses a comparison of two donut charts to illustrate that the split between 'Primary Target' and 'No Target' is nearly identical for winners, suggestincompare_options
Open slide detailBeat · Evidence
11
summarize
Open slide detailBeat · Evidence
12
transition
Open slide detailBeat · EvidenceLoop · Golden Circle
13
The chart shows a clear correlation between the use of tracking and focus group research and award success.analyze_data
Open slide detailBeat · EvidenceLoop · Golden Circle
14
The chart uses a mountain/triangle visual to represent performance indices.quantify_impact
Open slide detailBeat · EvidenceLoop · Golden Circle
15
transition
Open slide detailBeat · Development
16
Includes award recognition (Silver/Bronze Effie) and a link to a case video.illustrate_case
Open slide detailBeat · Development
17
illustrate_case
Open slide detailBeat · Development
18
transition
Open slide detailBeat · Development
19
The chart shows a general upward trend in award scores as the number of channels increases from 1 to 10.analyze_data
Open slide detailBeat · Development
20
Data source: Effie 2020 Entries.compare_peers
Open slide detailBeat · Development
21
The chart shows a clear correlation between winning and higher channel adoption rates across all categories.analyze_data
Open slide detailBeat · Development
22
analyze_data
Open slide detailBeat · Development
23
transition
Open slide detailBeat · Development
24
Includes a video placeholder and award recognition (Silver).illustrate_case
Open slide detailBeat · Development
25
quantify_impact
Open slide detailLoop · Before After
26
quantify_impact
Open slide detailLoop · Before After
27
Includes a video placeholder and award recognition.illustrate_case
Open slide detailLoop · Before After
28
The slide features a quote from Tatiana Jezierski about the KFC campaign strategy.illustrate_case
Open slide detail
29
transition
Open slide detail
30
summarize
Open slide detail
31
The chart uses pill-shaped bars to represent the data, highlighting the performance gap between non-conforming and conforming creative strategies.quantify_impact
Open slide detail
32
Includes a video link and award recognition (Silver).illustrate_case
Open slide detail
33
illustrate_case
Open slide detail
34
Includes a video placeholder and award recognition (Bronze).illustrate_case
Open slide detail
35
transition
Open slide detailBeat · Resolution
36
quantify_impact
Open slide detailBeat · Resolution
37
summarize
Open slide detailBeat · Resolution
38
Includes a video link and award recognition (Bronze Media Strategy and Idea).illustrate_case
Open slide detailBeat · Resolution
39
The slide highlights the importance of challenging media rules of thumb.illustrate_case
Open slide detailBeat · Resolution
40
summarize
Open slide detailBeat · Resolution
41
other
Open slide detail