2020 Effie UK Report in partnership with Ipsos MORI · page 30 of 41
2020 Effie UK Report in partnership with Ipsos MORI · slide 30
Consulting deck · key_takeaways · summarize · balanced density
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Audience Definition slide · 70%
In this age of clutter, distraction and media overload, a consistent theme to the most effective campaigns (of all spend levels) is their ability to "break" conventions for marketing and communications.
Problem Statement Canvas slide · 60%Non Conformity is the key theme to this year's effective campaigns
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