Ipsos · consulting-deck
inv research 20220928 crypto asset survey EN
79 pages · 3 arc beats · 2 loops
inv research 20220928 crypto asset survey EN
Ipsos arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
3 coverage by narrative range · generated from this deck JSON
Narrative range 82 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 5 slides 100% 5/5 slides 100% 5/5 slides · 27 hits — 0/5 slides
20% 1/5 slides — 0/5 slides
100% 5/5 slides · 8 hits — 0/5 slides
Need 7 slides 100% 7/7 slides 100% 7/7 slides · 44 hits — 0/7 slides
— 0/7 slides
— 0/7 slides
100% 7/7 slides · 10 hits — 0/7 slides
Satisfaction 70 slides 100% 70/70 slides 100% 70/70 slides · 456 hits — 0/70 slides
7.1% 5/70 slides 1.4% 1/70 slides 100% 70/70 slides 27.1% 19/70 slides Slide inventory
79 every slide · same image gating as the playbook
09
The slide features a large number '1' and a background graphic resembling a candlestick chart.transition
Open slide detailBeat · Need
12
The slide uses a donut chart to visualize the 13% current ownership figure and a table to show the split between investors and non-investors for specific ownersanalyze_data
13
The slide uses a donut chart to represent the 13% of the population that owns crypto assets or funds.summarize
14
Base: Currently own crypto assets (n=560). Q36. What is the current approximate market value of the crypto assets you currently hold?analyze_data
15
Base: Hold crypto investment funds (n=240). Q37. What is the current approximate market value of the crypto investment funds, if any, you currently hold?analyze_data
16
The chart includes a disclaimer about terminology and base size (n=670).analyze_data
17
The chart displays survey results from 670 crypto asset owners.analyze_data
18
The chart displays percentages for various trading frequencies ranging from daily to never.analyze_data
19
The slide uses icons to represent different storage methods for crypto assets.summarize
20
The slide uses a stacked bar chart format with callouts for average gain/loss percentages.analyze_data
21
The chart uses a 7-point Likert scale where 1 is 'Not at all' and 7 is 'Definitely'.analyze_data
Open slide detailBeat · Satisfaction
22
The slide features a large number '2' indicating it is the second section of the deck.transition
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24
The chart is a stacked bar representing the distribution of survey responses regarding the definition of crypto assets.analyze_data
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25
The chart uses a 7-point Likert-style scale. Ipsos branding present.analyze_data
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26
The slide uses a horizontal bar chart to visualize the distribution of correct answers.analyze_data
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27
The chart uses a stacked bar format to visualize survey responses (True, False, Don't know) with highlighted correct answers.analyze_data
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28
Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds (n=1535). Q7. Do you believe crypto assets currently play analyze_data
Open slide detailBeat · Satisfaction
29
The chart uses a 7-point scale, aggregated into top-box (5-7) and bottom-box (1-3) metrics.analyze_data
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30
Data based on a 7-point scale where 1 is 'Not at all' and 7 is 'Definitely'.analyze_data
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31
The slide highlights a significant knowledge gap, with 51% of respondents answering 'I don't know' and 31% incorrectly believing crypto assets are not regulatedanalyze_data
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35
Base: Have owned crypto assets (n=670). Q17. Why did you purchase crypto assets?analyze_data
36
The chart uses a two-column layout for categories, with specific demographic insights highlighted for certain data points.analyze_data
37
Base: Have owned crypto assets (n=670). Q20. Have you ever used your crypto assets (not including stablecoins) for any of the following purposes?analyze_data
38
The slide uses a drill-down visual to show that 35% of respondents hold 'Cryptocurrency', which is then expanded into a list of specific coins.analyze_data
39
The chart visualizes survey data from 560 investors, excluding self-directed ones.analyze_data
40
Data source: Ipsos survey, n=454.analyze_data
41
Base: Investors, not including self-directed investors (n=560). Q16. Did your financial advisor or financial planner recommend that you purchase crypto investmeanalyze_data
Open slide detailBeat · Satisfaction
42
Base: Have owned crypto assets (n=670). Q19. Have you ever used your stablecoins, if you own any, for any of the following purposes?analyze_data
Open slide detailBeat · Satisfaction
43
The slide uses a flow-style diagram to connect the 12% stablecoin ownership segment to the specific reasons for holding them.analyze_data
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44
The slide uses a drill-down visual to show that 12% of respondents hold stablecoins, then lists the specific stablecoins held by those respondents.analyze_data
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45
Data source: Ipsos survey of crypto asset owners (n=670).analyze_data
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46
The slide uses a split bar chart format to display a long list of survey responses.analyze_data
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47
Data source: Q14. Base: Have never owned crypto assets / crypto investment funds (n=1046).analyze_data
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50
The slide uses a split bar chart layout to display various advertising channels and their respective recall percentages.analyze_data
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53
Base: Excluding those that don't know what crypto is OR don't know if they own crypto assets or funds (n=1535)analyze_data
Open slide detailBeat · Satisfaction
55
The slide compares financial literacy across various cohorts including crypto owners vs non-owners, gender, age, education, and income.analyze_data
Open slide detailBeat · Satisfaction
56
The slide highlights that 52% of respondents chose the correct answer, with additional segmentation provided for crypto owners vs non-owners.analyze_data
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57
Base: All respondents (n=2360). Q41: Imagine that the interest rate on your savings account was 1% per year and inflation was 2% per year. After 1 year, with thanalyze_data
Open slide detailBeat · Satisfaction
58
The slide uses a donut chart to visualize survey responses to a true/false question about investment risk.analyze_data
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59
The chart highlights that 37% of respondents do not know the relationship, while 26% incorrectly believe prices fall.analyze_data
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61
The chart aggregates specific survey responses into two main groups: 'More Conservative' (56%) and 'More Aggressive' (26%).analyze_data
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62
The data shows a clear positive correlation between risk appetite and crypto-related metrics.analyze_data
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63
Data presented in two side-by-side tables. Base: All respondents (n=2360).analyze_data
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64
Base: All respondents (n=2360). Q45. What is your attitude toward risk when making investment decisions?analyze_data
Open slide detailBeat · Satisfaction
65
The chart illustrates risk aversion by showing that the majority of respondents prefer the guaranteed, no-risk scenario.analyze_data
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66
The table displays percentage distribution of respondents across 6 risk scenarios based on their crypto ownership status.analyze_data
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68
Data presented in three columns, with the first column including horizontal bar charts.analyze_data
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70
Base: Acquired assets through Centralized Crypto Trading Platform (n=372). Q27. Before purchasing the crypto asset on the crypto trading platform, did the cryptanalyze_data
Open slide detailBeat · Satisfaction
71
The chart aggregates survey responses regarding fee structures on centralized crypto platforms.analyze_data
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72
The chart highlights specific security-related issues with dashed yellow boxes.analyze_data
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73
Base: Lost crypto or money because of a hacking incident, fraud or a scam (n=41). Q30. You mentioned you lost crypto or money because of a hacking incident, fraanalyze_data
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75
Base: All respondents (n=1738). Q3. Do you own any of the following investment products either inside or outside of an RRSP, RESP, RRIF, or TFSA?analyze_data
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76
The chart displays 6 categories of investment management styles with percentages totaling 100%.analyze_data
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77
The chart uses stacks of coins to represent different investment value tiers.analyze_data
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