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lists" ], "closingScore": 35, "openingScore": 62, "topStrengths": [ "Key Findings block at p.5-8 surfaces the four headline numbers early, giving readers the punchline before the data build", "Consistent chaptering with seven labeled section dividers makes a 79-page research report navigable", "Strong, specific callout sentences throughout (e.g. p.7 '74% … weren't recommended by their financial advisor') — the raw material for action titles already exists" ], "topWeaknesses": [ "Titles are topic labels, not insights — p.12 'Crypto Ownership' instead of '13% of Canadians own crypto, skewing young, male and investor-leaning'", "No recommendation or 'so what' close: deck ends on p.73 incident-loss data then appendix, with zero implications for the OSC, advisors, or platforms", "Research Objectives (p.3) and Methodology (p.4) open the deck instead of a stakes/tension slide — a regulator audience needs to know why the numbers matter before seeing them", "Section 2 'Knowledge' (p.22-31) and Section 5 'Financial Knowledge' (p.54-59) overlap thematically, breaking MECE", "Multiple 'summary' slides (p.10, 23) duplicate the p.5-8 Key Findings without adding synthesis" ], "narrativeScore": 55, "pillarCritique": "Seven section dividers (p.9, 22, 32, 48, 54, 60, 67) cover Experience, Knowledge, Reasons, Advertising, Financial Knowledge, Risk Tolerance, and Platforms — collectively exhaustive for a crypto-survey but not MECE as argument pillars (Knowledge and Financial Knowledge overlap; Reasons straddles behavior and motivation). They read as topic dumps, not thesis pillars.", "closingCritique": "The deck closes on platform-experience data tables (p.70-73) and then a pure appendix (p.74-78) ending on a stakeholder logo (p.79) — there is no recommendations slide, no 'so what for the OSC/advisors', and no call to action. Classic research-report tail-off.", "openingCritique": "Slides 5-8 front-load four 'Key Findings' with real numbers (13% ownership, 87% investor skew, 74% not advised, 48% vs 57% literacy), which is closer to 'lead with the answer' than most research decks. However p.3-4 are generic objectives/methodology and the stakes (why regulators/advisors should care) are never framed as tension.", "extractionSeconds": 56.051697, "narrativeCritique": "This is a research-survey report organized by topic area (Experience → Knowledge → Reasons → Advertising → Financial Knowledge → Risk → Platforms), not a S→C→A→R story arc. 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Half of crypto investment funds (50%) were reported to be under $10,000 and just over half of crypto assets (53%) were under $5,000.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:52.412+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8371bf9f-8bba-4f09-941b-9f9aaab21d71", "parentComponentId": null }, { "bbox": { "h": 0.35, "w": 0.73, "x": 0.24, "y": 0.33 }, "kind": "paragraph", "text": "Knowledge and impressions of crypto\nCanadians' knowledge of and experience with crypto assets or crypto investment funds was limited and the average crypto asset knowledge score was 37%. While half (51%) could accurately define crypto assets, few felt particularly familiar and most lacked a working knowledge of the practical, legal, or regulatory dimensions of crypto assets.\nOpinions were evenly split (at 38%) as to whether currently crypto assets play a key role in the financial ecosystem – a measure for trust. Holding this belief was highly correlated with the likelihood an individual would buy crypto assets in the next 12 months and the similar belief that crypto assets will end up playing a key role in the financial ecosystem in the future. 49% of Canadians do not plan to buy crypto assets in the next twelve months while 31% of Canadians plan to buy crypto assets in that time frame.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:52.412+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e59c4a8b-9e82-4b75-8771-a90b049e8c6d", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.25, "x": 0.03, "y": 0.06 }, "kind": "title", "text": "I) KEY FINDINGS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:52.412+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4c682083-83f9-4879-bb4b-82b1c9b84db3", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 5, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 1, "name": "Attention", "beatId": "a6089e2c-9254-4744-920f-d25b635985f8", "matchId": "bffb7640-94de-4ec1-a938-1918bde732ef", "beatType": { "name": "Attention", "slug": "monroes-sequence-attention", "status": "active", "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938", "version": 1, "description": null }, "evidence": "The document starts with a cover page and table of contents, grabbing the reader's attention.", "position": 0, "isPrimaryArc": true, "parentBeatType": { "name": "Hook", "slug": "hook", "status": "active", "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5", "version": 1, "description": "The opener — a deliberate move to earn attention before any argument. 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crypto owners were more likely to be investors (87%) and had higher general financial literacy (57% average score) and knowledge about crypto (61% average score). They were also more likely to have been targeted by crypto advertising and to feel it motivated them to purchase. Demographically they were more likely to be men (67%), 25-44 (59%), with children in the household (40%), more formally educated (49% have an undergraduate degree or higher), employed full-time (67%) and with somewhat higher income (37%: $100k+ annually).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:54.374+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "151e672c-5258-41e3-bed0-36f11fbdffd0", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.7, "x": 0.25, "y": 0.42 }, "kind": "paragraph", "text": "Tolerance for risk in investing: Most Canadians stated they have a more limited tolerance for risk in investing which is impacting receptiveness to crypto assets (56% very conservative or conservative). Among those who have never owned crypto assets or crypto funds, concerns about the amount of potential risk (i.e., ‘feels like gambling’, cybersecurity concerns, its volatile value) were among the most prominent reasons why they decided against purchasing them. Non-owners also had more limited knowledge and understanding of crypto assets.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:54.374+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "5a1559b7-d9f8-4613-9c7f-71a4f62b799d", "parentComponentId": null }, { "bbox": { "h": 0.2, "w": 0.7, "x": 0.25, "y": 0.68 }, "kind": "paragraph", "text": "25% of Canadians considered themselves as more aggressive in their approach to investing which rises to nearly half among those who currently own crypto assets or crypto funds (48%). Those who accept more risk were more likely to be an investor (63%), knowledgeable about crypto assets (46% average knowledge score), to believe they play a key role in the financial system (49%) and will continue to do so (61%), to currently own either crypto assets or crypto funds (24%) and to plan to purchase crypto assets in the next 12 months (45%).", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:54.374+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ea28583a-5303-411e-9cba-126d245f689b", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.25, "x": 0.03, "y": 0.05 }, "kind": "title", "text": "2) KEY FINDINGS", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:54.374+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "efc0d3e7-1299-4eeb-9770-1e8df2b31582", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 9, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 3, "name": "Need", "beatId": "e29e94db-a157-40c6-950e-73109eebc2ba", "matchId": "bffb7640-94de-4ec1-a938-1918bde732ef", "beatType": { "name": "Need", "slug": "monroes-sequence-need", "status": "active", "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694", "version": 1, "description": null }, "evidence": "The document presents research objectives and key findings, highlighting the need for understanding crypto asset adoption.", "position": 1, "isPrimaryArc": true, "parentBeatType": { "name": "Complication", "slug": "complication", "status": "active", "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579", "version": 1, "description": "The point in the narrative where the audience should feel discomfort. 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While most felt the ad had no impact (46%), nearly four in ten (38%) were more willing to purchase as a result. 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Across these measures, the average financial knowledge score was 48%. 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Further, they tended to be targeted - and positively influenced - by advertising. 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They were also more likely to hold a variety of investments, particularly individually held stocks (40%) or exchange-traded units (32%). On average 44% were self-directed investors and were characterized by a strong belief that crypto assets currently play a key role in our financial ecosystem and were even more convinced about the role they will play in the future. 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When asked how they financed their purchase of crypto assets, half (49%) used cash savings to do so. 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Q38. How much of an unrealized gain or unrealized loss have you made through crypto assets and/or crypto investment funds? 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Only two in ten (21%) correctly identify that crypto asset transactions are recorded on a publicly-accessible distributed ledger and around one in ten (12%) that crypto asset transactions are not instantaneous.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:56.36+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "99eeb597-c232-49ef-b504-8f79bb2abb76", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.9, "x": 0.04, "y": 0.12 }, "kind": "paragraph", "text": "Canadians working knowledge of crypto assets is low and most indicated they don't know the correct response to nearly all statements.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:56.36+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ed7d0633-ad67-407b-a5bf-a44c0f91ef59", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.04, "y": 0.04 }, "kind": "title", "text": "General Knowledge of Crypto Assets", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:56.36+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "3395aacf-bc18-4ba8-a69c-5e52af7aafda", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 79, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 10, "name": "Satisfaction", "beatId": "34f863ac-8612-47b6-9c67-303913f10dc9", "matchId": "bffb7640-94de-4ec1-a938-1918bde732ef", "beatType": { "name": "Satisfaction", "slug": "monroes-sequence-satisfaction", "status": "active", "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8", "version": 1, "description": null }, "evidence": "The document provides detailed data tables and analysis, satisfying the reader's need for information.", "position": 2, "isPrimaryArc": true, "parentBeatType": { "name": "Turn", "slug": "turn", "status": "active", "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54", "version": 1, "description": "The pivot — solution proposed, catalyst introduced, decision made. 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Indeed, almost half of Canadians (49%) said they never owned crypto assets because they feel they don't understand them well enough. Those aged 55+ are the most likely to have decided against buying crypto because they don't understand them well enough (58%), are worried of being scammed (58%), feel it's too risky (53%) or feel that prices are too volatile (41%). 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The most common reasons to buy them were as a long-term buy and hold investment because they believed in the value of the technology, as a speculative investment or gamble, to make more money compared to traditional savings account or to diversify their portfolio. 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The most common reasons were to make more money compared to traditional savings account (26%), as a long-term buy and hold investment because they believed in the value of the technology (21%), as a speculative investment or gamble (21%) or to diversify their portfolio (18%). Men (24% vs. women: 15%) and older Canadians (18-34: 18%; 35-54: 21%; 55+: 37%) were more likely to have purchased crypto funds as a speculative investment.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:18:57.908+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a69ac8eb-b958-4493-ac53-d00e3f4576f9", "parentComponentId": null }, { "bbox": { "h": 0.04, "w": 0.35, "x": 0.03, "y": 0.91 }, "kind": "source-note", "text": "Base: Currently own/ used to own crypto investment funds (n=454) Q31. Why did you purchase crypto investment funds?", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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More than half (55%) recalled seeing an ad about crypto assets on social media, followed by four in ten (43%) who saw an ad online. 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Meanwhile, those aged 18-34 were more likely to have mentioned most sources and in particular social media (18-34: 68%; 35-54: 56%; 55+: 35%). 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"quantification", "status": "active", "bestFor": null, "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88", "version": 1, "bodyDocId": null, "description": "Translating a claim into numbers, charts, or tables.", "familyLabel": null }, "subkind": null, "framework": null }, "subkind": "primary", "groupRole": null, "confidence": null, "extraction": { "at": "2026-04-24 15:52:14+00", "model": "or:google/gemini-3.1-flash-lite-preview", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "019dd952-22fe-7591-884f-7547d55de964", "parentComponentId": null }, { "bbox": { "h": 0.05, "w": 0.94, "x": 0.03, "y": 0.27 }, "kind": "paragraph", "text": "Younger Canadians (in particular those 18-34) and men were more likely to recall having seen each of the advertisements and having received each of the offers from crypto trading platforms listed.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": 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Before purchasing the crypto asset on the crypto trading platform, did the crypto trading platform give you any information that described the risks associated with trading in crypto assets?", "attrs": null, "canon": { "kind": { "name": "Disclaimer", "slug": "disclaimer", "status": "active", "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc", "version": 1, "description": "Legal/cautionary text that occupies most of the body of its slide." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:19:03.19+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8c7b6128-3701-465b-8ce7-5a56792c8834", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.06, "x": 0.275, "y": 0.348 }, "kind": "metric", "text": "16% I don't know", "attrs": null, "canon": { "kind": { "name": "Metric", "slug": "metric", "status": "active", 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