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Ipsos · consulting-deck

NBI 2023 Press Release Supplemental Deck December 23

31 pages · 5 arc beats · 2 loops

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NBI 2023 Press Release Supplemental Deck December 23

Ipsos
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 28 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Setup 4 slides 100% 4/4 slides 100% 4/4 slides · 14 hits
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100% 4/4 slides
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Attention 5 slides 100% 5/5 slides 100% 5/5 slides · 31 hits
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60% 3/5 slides 40% 2/5 slides 100% 5/5 slides 100% 5/5 slides Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 14 hits
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100% 2/2 slides 100% 2/2 slides · 4 hits Evidence 11 slides 100% 11/11 slides 100% 11/11 slides · 60 hits
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54.5% 6/11 slides 27.3% 3/11 slides 100% 11/11 slides 100% 11/11 slides Resolution 6 slides 100% 6/6 slides 100% 6/6 slides · 22 hits
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33.3% 2/6 slides
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100% 6/6 slides
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Slide inventory

31
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Setup
02
front_matter
Open slide detailBeat · Setup
03
transition
Open slide detailBeat · Setup
04
The slide outlines the survey scope and demographic representation for the NBI study.establish_context
Open slide detailBeat · Setup
05
The slide explains the sampling and selection process for the 60 nations included in the NBI study.establish_context
Open slide detailBeat · AttentionLoop · Golden Circle
06
The slide defines the six pillars of the NBI: Exports, Governance, Culture, People, Tourism, and Immigration & Investment.present_framework
Open slide detailBeat · AttentionLoop · Golden Circle
07
The slide provides a conceptual framework for interpreting statistical driver analysis in market research.present_framework
Open slide detailBeat · AttentionLoop · Golden Circle
08
transition
Open slide detailBeat · AttentionLoop · Golden Circle
09
summarize
Open slide detailBeat · AttentionLoop · Golden Circle
10
The table is organized into 6 columns of 10 rows each, displaying rank changes for 60 countries.summarize
Open slide detailLoop · Golden Circle
11
The table uses color coding (green for rank increase, red for decrease, grey for no change) to visualize performance shifts.summarize
Open slide detailLoop · Golden Circle
12
The chart uses a reverse Y-axis where 1 is the top rank.summarize
Open slide detailLoop · Golden Circle
13
The slide uses a line chart for historical ranking and a comparison table for category-specific score changes.diagnose
Open slide detailBeat · ComplicationLoop · Golden Circle
14
Includes a footnote regarding methodology change in 2021 (sample size increase from 50 to 60 nations).analyze_data
Open slide detailBeat · ComplicationLoop · Golden Circle
15
transition
Open slide detailBeat · EvidenceLoop · Golden Circle
16
The slide explains the methodology behind new survey questions added to the Nation Brands Index (NBI).present_framework
Open slide detailBeat · EvidenceLoop · Golden Circle
17
The slide uses icons to represent traits and flags to represent nations.compare_peers
Open slide detailBeat · EvidenceLoop · Golden Circle
18
The table uses country flags and names to indicate rankings for each attribute.compare_peers
Open slide detailBeat · EvidenceLoop · Golden Circle
19
The table uses country flags and names to represent rankings for specific perception attributes.summarize
Open slide detailBeat · EvidenceLoop · Golden Circle
20
transition
Open slide detailBeat · EvidenceLoop · Golden Circle
21
The slide includes a Nation Brand framework diagram and a legend for new 2023 attributes.analyze_data
Open slide detailBeat · EvidenceLoop · Golden Circle
22
The table uses flags to represent countries and includes a legend for attribute categories.summarize
Open slide detailBeat · EvidenceLoop · Golden Circle
23
The chart displays 30 distinct attributes with their percentage impact on investment desire.analyze_data
Open slide detailBeat · EvidenceLoop · Golden Circle
24
The table highlights specific countries as leaders in various investment-related attributes, with some attributes marked as new for 2023.compare_peers
Open slide detailBeat · EvidenceLoop · Golden Circle
25
summarize
Open slide detailBeat · EvidenceLoop · Golden Circle
26
appendix
Open slide detailBeat · Resolution
27
summarize
Open slide detailBeat · Resolution
28
The slide clarifies the terminology used for new attributes that are excluded from the NBI Index calculations.summarize
Open slide detailBeat · Resolution
29
establish_context
Open slide detailBeat · Resolution
30
other
Open slide detailBeat · Resolution
31
other
Open slide detailBeat · Resolution