{ "schemaVersion": "deck-intelligence.v1", "id": "019dd923-5e87-7479-8207-c6eec2e65383", "slug": "45fdf9db9cd33ee2", "title": "NBI 2023 Press Release Supplemental Deck December 23", "subtitle": "Ipsos", "author": "Ipsos", "pageCount": 31, "kind": "consulting-deck", "orientation": "landscape", "aspectRatio": 1.778, "document": { "id": "019dd923-5e87-7479-8207-c6eec2e65383", "slug": "45fdf9db9cd33ee2", "title": "NBI 2023 Press Release Supplemental Deck December 23", "rawTitle": "NBI 2023 Press Release Supplemental Deck December 23", "authorId": "IPSOS", "authorName": "Ipsos", "authorDisplay": "Ipsos", "kind": { "slug": "consulting-deck", "label": "Consulting deck" }, "sourceType": { "slug": "industry_analyst", "label": "Industry analyst" }, "fileName": "NBI-2023-Press-Release-Supplemental-Deck-December-23.pdf", "sourceUrl": null, "sourceDate": "2023-11-15 00:00:00", "presentationDate": null, "ingestedAt": "2026-04-24 14:50:21+00", "status": "ready", "pageCount": 31, "orientation": "landscape", "aspectRatio": 1.778, "targetCompany": null, "targetTicker": null, "metadata": { "local_root": "/tmp/legacy-images/45fdf9db9cd33ee2", "origin_corpus": "consulting" } }, "coverage": { "pageCount": 31, "pagesIndexed": 31, "pagesWithImages": 31, "pagesWithMetadata": 31, "imageCoveragePct": 100, "metadataCoveragePct": 100, "componentCount": 156, "chartCount": 6, "metricSlides": 0, "toolMatches": 11, "documentToolMatches": 0, "frameworkMatches": 5, "arcMatches": 1, "beatMatches": 5, "loopMatches": 2, "patternMatches": 0, "storymakersMatch": false, "scoreAvailable": true, "reviewAvailable": true, "activistThesisAvailable": false, "pitchdeckMetadataAvailable": false, "pitchdeckProfileAvailable": false }, "blocks": [], "matches": { "arcs": [ { "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "matchId": "db3fe8e7-5c8d-4a53-a57b-7961767ff1f0", "evidence": "The deck follows a logical flow from introduction to findings to conclusion, with a clear narrative arc.", "isPrimary": true, "confidence": 0.8, "extraction": { "at": "2026-07-16 21:17:12.054336+00", "model": "or:meta-llama/llama-4-scout", "runId": null, "seconds": null, "promptVersion": "doc-narrative-v1" } } ], "beats": [ { "to": 4, "arc": { "name": "The Sparkline", "slug": "sparkline", "status": "active", "bestFor": "Keynotes, TED-style talks", "canonId": "019dd956-606e-720c-905a-42607ac0bf50", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "What Is -> What Could Be -> What Is -> What Could Be -> New Bliss", "description": null, "familyLabel": null, "categoryName": "Narrative & Transformation", "categorySlug": "narrative-transformation" }, "from": 1, "name": "Setup", "beatId": "7809618b-85db-4d55-a366-e33393b2824e", "matchId": "db3fe8e7-5c8d-4a53-a57b-7961767ff1f0", "beatType": { "name": "Setup", "slug": "setup", "status": "active", "canonId": "019dd9b8-020e-7505-af9b-d9b9a4679bcc", "version": 1, "description": "Where the deck grounds the reader before doing anything else. 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methodology slides and ends in appendix/boilerplate — use pp.21–22 as a title-craft exemplar, not the overall structure.", "reviewedAt": "2026-04-24 23:23:22+00", "slidesSeen": 31, "suggestions": [ "Move the Japan #1 headline to slide 2 as the answer-first opener, then use methodology as a brief 'how we know' rather than a four-page preamble", "Rewrite section dividers as insight claims (e.g., 'The top 10 is stable but Japan unseats the U.S. and Germany' instead of 'NBI 2023 Findings')", "Add a closing implications slide before the appendix that answers 'what nation-brand managers should do with this' — replacing the current drop into 'About Ipsos' as the final substantive page", "Upgrade remaining topic-label titles (pp.17, 19, 23, 25) to declarative findings matching the style already used on pp.21–22" ], "closingScore": 35, "openingScore": 45, "topStrengths": [ "Strong single-insight action titles in the KDA section (pp.21–22, 24) that state the finding directly in the header", 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