McKinsey · consulting-deck
The State of Fashion 2025
154 pages · 3 arc beats · 3 loops
The State of Fashion 2025
McKinsey arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
3 coverage by narrative range · generated from this deck JSON
Narrative range 154 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 9 slides 100% 9/9 slides 100% 9/9 slides · 70 hits — 0/9 slides
22.2% 2/9 slides · 3 hits 11.1% 1/9 slides 100% 9/9 slides — 0/9 slides
Agitate (Make it worse) 10 slides 100% 10/10 slides 100% 10/10 slides · 62 hits — 0/10 slides
70% 7/10 slides · 9 hits — 0/10 slides
100% 10/10 slides 100% 10/10 slides Solution (Provide relief) 135 slides 100% 135/135 slides 100% 135/135 slides · 911 hits — 0/135 slides
37.8% 51/135 slides · 60 hits 7.4% 10/135 slides 100% 135/135 slides 12.6% 17/135 slides Slide inventory
154 every slide · same image gating as the playbook
06
The slide uses a hand-drawn illustration of pointing fingers as a visual motif.summarize
Open slide detailBeat · Problem (Identify pain)
07
The slide is a text-heavy summary page from a 'State of Fashion 2025' report by BoF and McKinsey.summarize
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08
The illustration features a coin and flags (Japan, India, South Korea) over a globe, suggesting global competition.transition
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09
The chart tracks the top 5 risks over three years, showing shifts in priority (e.g., inflation dropping, consumer confidence rising).analyze_data
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10
The chart uses a broken axis for high growth values in 2021.analyze_data
11
The slide uses a structured table format to contrast non-luxury GDP growth drivers against luxury-specific growth drivers for three key regions.summarize
12
Data from BoF-McKinsey State of Fashion Executive Survey 2024 and 2025.analyze_data
13
The slide compares 2024 and 2025 executive survey priorities, noting a decline in sustainability focus.summarize
14
The slide is divided into two main categories: Global Economy and Consumer Shifts, with five distinct trends.summarize
15
Part of a series of trends (06-10).summarize
18
The chart uses a waterfall-style bar representation to show changes in two specific metrics across four major economies.analyze_data
19
Includes projections for 2030E. Source: McKinsey Global Institute, World Trade Service.analyze_data
20
The slide uses a three-column layout to present quantitative metrics followed by qualitative supporting evidence for each driver.summarize
21
The slide uses a bar chart to show CPO survey results regarding sourcing hotspots, with accompanying text explaining the shift in manufacturing strategy.summarize
22
The slide uses a stacked bar chart to compare FDI shares between 2015-2019 and 2020-2024 for US and Europe markets.analyze_data
23
The slide uses a world map to visually anchor the nearshoring trends in two specific regions.establish_context
27
The slide uses two big-number metrics to highlight the economic deceleration.summarize
28
The slide uses two stacked bar charts to illustrate market share shifts in non-luxury and luxury segments.analyze_data
29
The chart displays sentiment as 'Promising', 'Same', or 'Unpromising' with a net intent score.analyze_data
30
The slide uses a dual bar chart to contrast growth rates across four regions for two market segments.size_opportunity
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31
Includes a stacked bar chart showing brand launches and a table of sample brands.diagnose
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32
The chart shows a line graph of recovery rates from Q1 2023 to Q2 2024, with a callout highlighting the 2-3x recovery.quantify_impact
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33
The slide uses a bar chart to compare growth projections across four key markets: Japan, US, Europe, and China.analyze_data
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34
The slide uses a two-column layout to present strategic recommendations for the Asian market, citing specific examples from China, India, and Japan.recommend
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35
Features a quote from CEO Nandita Sinha and specific market penetration metrics.illustrate_case
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36
The slide is formatted as a Q&A interview transcript.summarize
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37
The slide features a photo of Jio World Mall in Mumbai and a multi-column text body describing consumer behavior and business strategy.illustrate_case
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38
The slide features a pull-quote on the left and a multi-paragraph interview transcript on the right.illustrate_case
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41
Includes a screenshot of a Google Shopping search result as an illustrative example of the search experience.frame_problem
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42
Source: BoF-McKinsey State of Fashion 2025 Executive Surveysummarize
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43
The table uses a 'From-To' framework to illustrate the evolution of consumer search and discovery.compare_options
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44
The slide uses a three-column layout to present specific metrics and company descriptions for AI fashion search innovators.illustrate_case
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45
Features a screenshot of the Zalando fashion assistant interface.illustrate_case
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46
The chart uses bubble sizes to represent market value in USD billions for 2023, 2025E, and 2027E.quantify_impact
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47
The slide uses a three-column layout to present executive priorities.recommend
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48
The slide uses a high-impact visual metaphor to introduce a demographic segment.transition
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50
The slide uses a three-column layout to present distinct arguments supported by metrics and qualitative context.summarize
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51
The slide uses stacked bar charts to illustrate the shift in age demographics over time.establish_context
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52
The chart is a waterfall-style visualization showing incremental spending growth by age cohort.quantify_impact
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53
The chart uses a dot plot to show percentage point differences across US, EU, and China markets.analyze_data
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54
The chart shows percentage point differences, highlighting that the Silver Generation prefers multi-brand physical stores and e-commerce over brand-specific chaanalyze_data
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55
The slide uses three distinct brand examples to illustrate a strategic thesis.illustrate_case
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56
The slide uses a three-column layout to present strategic recommendations.prioritize
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57
The slide features a portrait of Libby Wadle and a narrative summary of the company's turnaround post-bankruptcy.illustrate_case
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58
The slide is formatted as a Q&A interview transcript.summarize
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59
The slide features a large photograph of a model and two columns of text representing an interview or executive commentary.illustrate_case
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60
The slide features an interview format, likely with a brand executive (J.Crew context), discussing omnichannel strategy.illustrate_case
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63
Includes data points on consumer confidence, spending intent, and trade-down behaviors.summarize
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64
Data from BoF-McKinsey State of Fashion 2025 Consumer Survey.analyze_data
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65
Includes quotes from TJX and Ross executives regarding value-based consumer behavior.illustrate_case
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66
Includes references to ThredUp, Vinted, Sandro, and Shein.summarize
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67
The slide uses a mix of consumer survey data and specific brand case studies to illustrate the market shift toward affordable alternatives.summarize
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68
The slide uses a three-column layout to present executive priorities.present_solution
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69
Features a photo of CEO Patrice Louvet and discusses the 'Ralph's World' brand concept.illustrate_case
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70
The slide is formatted as a long-form interview text with a pull-quote highlight.summarize
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71
The slide is formatted as a Q&A interview transcript.illustrate_case
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72
The slide is a Q&A interview format between BoF and a Ralph Lauren executive.illustrate_case
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75
The slide uses a combination of market context and specific metrics to justify the need for better in-store service.summarize
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76
Uses a Kano-model-like 2x2 matrix to categorize store experience factors.diagnose
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77
The slide uses three big numbers as anchors for three distinct thematic columns regarding customer experience, employee turnover, and financial impact.summarize
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78
The slide uses a two-column layout to contrast staff training with technology implementation, followed by four specific company case studies.summarize
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79
The slide uses a case study approach to demonstrate how companies are evolving their incentive models.illustrate_case
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80
The slide uses a two-column layout to present two distinct strategic pillars, each followed by two specific company case studies.summarize
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81
The slide uses a bar chart to rank reasons for leaving, with indicators for year-on-year rank changes.summarize
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82
The slide uses a grid-like layout to present four strategic pillars for human capital management in retail.recommend
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83
Features a portrait of CEO Jennifer Wong and a narrative summary of the company's evolution.illustrate_case
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84
The slide is formatted as a Q&A interview transcript with a pull-quote highlight.illustrate_case
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85
The slide features a large photograph of an Aritzia store interior followed by a Q&A transcript.illustrate_case
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86
The slide is formatted as a Q&A interview with a large accompanying photograph.illustrate_case
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88
The slide contrasts the current economic struggles of online fashion marketplaces with a set of strategic executive priorities.summarize
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89
The slide uses a two-column layout to contrast internal economic distress with external market disruptions.diagnose
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90
The chart highlights the 'Covid-19 store closures' period as a catalyst for the initial surge and subsequent decline.analyze_data
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91
The chart shows a clear trend of value destruction in recent years (2022-2024E) compared to earlier years.diagnose
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92
Includes references to regulatory risks (de minimis) and social commerce impact (TikTok).analyze_data
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93
The chart shows growth of monthly active users for major online platforms in fashion in China, June 2020 – June 2024.analyze_data
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95
Features a photo of CEO Michael Kliger and a summary of the company's competitive positioning.illustrate_case
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96
The slide is formatted as a Q&A interview transcript.summarize
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97
The slide is a transcript-style narrative about luxury retail customer acquisition strategies.illustrate_case
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98
This slide is formatted as a multi-column Q&A interview transcript from 'The State of Fashion 2025' report by BoF and McKinsey.illustrate_case
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99
The slide uses a high-impact photograph to set the theme for a competitive analysis or market landscape section.transition
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101
The chart highlights the crossover point where challengers overtake incumbents in economic profit share.quantify_impact
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102
The slide uses a 'playbook' framework to categorize strategic moves.summarize
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103
The chart shows consistent outperformance of sportswear over non-luxury fashion across all regions and years.analyze_data
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104
The chart indexes stock prices to Jan 4, 2024 = 100 to compare growth rates directly.analyze_data
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105
The chart uses a 2x2 matrix structure to categorize sports. The text provides context on brand diversification strategies (Alo Yoga, On, Lululemon) and innovatipresent_framework
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106
Part of 'The State of Fashion 2025' report by BoF and McKinsey.summarize
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107
The chart shows a trend of increasing DTC share for most brands, with some recent adjustments.analyze_data
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108
The slide uses a grid-based layout to present strategic pillars.recommend
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109
Features a portrait of Joe Preston and a summary of the brand's recent performance and future goals.illustrate_case
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110
The slide is formatted as a Q&A interview transcript.illustrate_case
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111
The slide is a Q&A format interview with a brand representative.illustrate_case
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112
The slide is an interview excerpt from a BoF and McKinsey & Company report.illustrate_case
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115
The chart illustrates the inverse relationship between temperature anomalies and seasonal demand, highlighting the difficulty of predicting inventory needs.frame_problem
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116
Includes specific industry data points for 2023-2024 and references to LVMH, Kering, Nike, and Lululemon.frame_problem
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117
The chart is a scatter plot showing the relationship between inventory turnover and EBIT margin for various fashion brands, with clusters highlighted.analyze_data
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118
The chart distinguishes between proactive (data-backed) and reactive tactics.summarize
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119
The diagram is a circular hub-and-spoke style process flow.present_solution
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120
The slide uses a three-column layout to present strategic initiatives under the heading 'EXECUTIVE PRIORITIES'.prioritize
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123
The slide uses a three-column layout to present quantitative metrics followed by qualitative explanations for each barrier.frame_problem
124
The chart is a scatter plot showing the gap between historical and required emission reductions for fashion brands.diagnose
125
The chart illustrates the trade-off between abatement cost and potential, with specific examples of levers like energy efficiency and material innovation.quantify_impact
126
The slide uses a combination of a problem statement/recommendation text block on the left and three case study callouts on the right.illustrate_case
130
The slide highlights a shift in value creation from luxury to non-luxury segments and a narrowing performance gap between top and bottom players.summarize
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131
The chart combines a bar chart for index values and a bubble row for year-on-year percentage changes.summarize
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132
The chart uses a broken y-axis to display both the EV/EBITA ratio (bars) and the EBITA index (line).analyze_data
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133
The chart uses a stacked bar format to show the net contribution of two segments to the total industry EP index change.analyze_data
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134
The slide uses bar charts to show EP index trends for Luxury, Premium/bridge, Mid-market, and Value/discount segments.analyze_data
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135
Uses a custom range-dot chart to show historical ranges vs current performance.analyze_data
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136
The slide uses a split-circle diagram to contrast the two segments of luxury companies based on their EP development.analyze_data
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137
The chart shows EP change for top 20 companies in premium/bridge, mid-market, and value/discount segments.analyze_data
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138
The chart shows a 'W' shaped recovery pattern for the brands following the 2020 Covid-19 store closures.analyze_data
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139
The chart uses a stacked bar format to show the distribution of economic profit across quintiles, with a specific focus on the narrowing delta between the top 2analyze_data
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140
The chart uses a power curve visualization to demonstrate the concentration of economic profit.quantify_impact
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141
The chart uses a horizontal bar format to represent economic profit, with color coding for new entrants and luxury/affordable luxury players.analyze_data
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142
Features a portrait of Nikhil Thukral and a summary of L Catterton's investment philosophy.illustrate_case
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143
The slide contains a large pull-quote on the right side and three columns of text summarizing industry insights.summarize
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144
The slide features a large photograph of a person wearing On running shoes in a field, with text columns on the left.summarize
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145
The slide is a transcript of an interview, featuring a pull-quote as the primary visual element.summarize
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147
This is a standard glossary page found in the appendix of a consulting report.summarize
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148
The slide contains a dense list of references categorized under 'Industry Outlook', 'Trade Reconfigured', and 'Asia's New Growth Engines'.appendix
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149
This is a dense bibliography/reference page from the State of Fashion 2025 report.other
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150
The slide is a dense list of references formatted as an appendix.other
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151
This is a standard bibliography/disclosure slide found at the end of a consulting report.appendix
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152
The slide contains two columns of numbered citations and a section for the McKinsey Global Fashion Index sources.appendix
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153
This is a standard corporate disclosure/contact page found at the end of a report.front_matter
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