Audio today 2022 How America listens

Nielsen

arc beats above · slides in the middle · loops below · scroll → 2 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 14 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Attention 3 slides 100% 3/3 slides 100% 3/3 slides · 20 hits

— 0/3 slides

100% 3/3 slides 66.7% 2/3 slides Need 3 slides 100% 3/3 slides 100% 3/3 slides · 24 hits

— 0/3 slides

33.3% 1/3 slides 100% 3/3 slides 100% 3/3 slides · 6 hits Satisfaction 3 slides 100% 3/3 slides 100% 3/3 slides · 27 hits

— 0/3 slides

100% 3/3 slides 100% 3/3 slides · 6 hits Visualization 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits

— 0/5 slides

100% 5/5 slides 20% 1/5 slides

Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detail

The slide is formatted as a personal letter or op-ed from a Managing Director.summarize

Open slide detailBeat · Attention

The slide uses a combination of grouped bar charts and data tables to present reach metrics for Black and Hispanic populations across different age groups.compare_peers

Open slide detailBeat · AttentionLoop · Pattern Hunter

The slide uses a stacked bar chart to show incremental reach across different age demographics.quantify_impact

Open slide detailBeat · AttentionLoop · Pattern Hunter

The slide uses a grouped bar chart structure to compare reach across four age segments.quantify_impact

Open slide detailBeat · NeedLoop · Pattern Hunter

Includes a callout for a methodological change ('Headphone adjustment introduced') in Q4 2020.analyze_data

Open slide detailBeat · NeedLoop · Pattern Hunter

The slide uses two line charts to compare weekday vs weekend radio reach patterns.analyze_data

Open slide detailBeat · NeedLoop · Pattern Hunter

The slide uses donut charts for high-level in-home vs out-of-home splits and stacked bar charts for granular location breakdown of out-of-home listening.analyze_data

Open slide detailBeat · SatisfactionLoop · Pattern Hunter

establish_context

Open slide detailBeat · SatisfactionLoop · Pattern Hunter

The slide presents two tables of data side-by-side, with two large photos of podcast listeners.analyze_data

Open slide detailBeat · SatisfactionLoop · Pattern Hunter

The slide uses a dual-chart layout to contrast willingness to engage in activities vs. intent to make major purchases.quantify_impact

Open slide detailBeat · VisualizationLoop · Cost Of Inaction

appendix

Open slide detailBeat · Visualization

The slide uses a grid layout to present reach metrics and ranked format preferences for 12 distinct audience segments.analyze_data

Open slide detailBeat · Visualization

Data presented in a grid of 6 cards, each containing reach metrics and a ranked list of formats.summarize