{
  "schemaVersion": "deck-intelligence.v1",
  "id": "019dd923-5de0-76bd-a167-1fb66a42f4df",
  "slug": "db8e836589007e0d",
  "title": "Audio today 2022 How America listens",
  "subtitle": "Nielsen",
  "author": "Nielsen",
  "pageCount": 16,
  "kind": "consulting-deck",
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "document": {
    "id": "019dd923-5de0-76bd-a167-1fb66a42f4df",
    "slug": "db8e836589007e0d",
    "title": "Audio today 2022 How America listens",
    "rawTitle": "Audio today 2022 How America listens",
    "authorId": "misc",
    "authorName": "Nielsen",
    "authorDisplay": "Nielsen",
    "kind": {
      "slug": "consulting-deck",
      "label": "Consulting deck"
    },
    "sourceType": {
      "slug": "strategy_consulting",
      "label": "Strategy consulting"
    },
    "fileName": "Nielsen-2022-Audio-Today-How-America-Listens-Jun22-FINAL.pdf",
    "sourceUrl": "https://www.westwoodone.com/wp-content/uploads/2022/07/Nielsen-2022-Audio-Today-How-America-Listens-Jun22-FINAL.pdf",
    "sourceDate": "2022-06-15 00:00:00",
    "presentationDate": null,
    "ingestedAt": "2026-04-24 07:54:29+00",
    "status": "ready",
    "pageCount": 16,
    "orientation": "landscape",
    "aspectRatio": 1.545,
    "targetCompany": null,
    "targetTicker": null,
    "metadata": {
      "local_root": "/tmp/legacy-images/db8e836589007e0d",
      "origin_corpus": "consulting"
    }
  },
  "coverage": {
    "pageCount": 16,
    "pagesIndexed": 16,
    "pagesWithImages": 16,
    "pagesWithMetadata": 16,
    "imageCoveragePct": 100,
    "metadataCoveragePct": 100,
    "componentCount": 105,
    "chartCount": 12,
    "metricSlides": 0,
    "toolMatches": 1,
    "documentToolMatches": 0,
    "frameworkMatches": 1,
    "arcMatches": 1,
    "beatMatches": 4,
    "loopMatches": 2,
    "patternMatches": 0,
    "storymakersMatch": false,
    "scoreAvailable": true,
    "reviewAvailable": true,
    "activistThesisAvailable": false,
    "pitchdeckMetadataAvailable": false,
    "pitchdeckProfileAvailable": false
  },
  "blocks": [],
  "matches": {
    "arcs": [
      {
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
        "evidence": "The sequence of slides follows a logical flow from attention (p2-p4) to need (p5-p7), satisfaction (p8-p10), and visualization (p11-p15).",
        "isPrimary": true,
        "confidence": 0.8,
        "extraction": {
          "at": "2026-07-16 21:12:21.739958+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "beats": [
      {
        "to": 4,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 2,
        "name": "Attention",
        "beatId": "f810e429-9919-407e-a8ce-4610c26a87c7",
        "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
        "beatType": {
          "name": "Attention",
          "slug": "monroes-sequence-attention",
          "status": "active",
          "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
          "version": 1,
          "description": null
        },
        "evidence": "The CEO quote and comparison table grab the audience's attention.",
        "position": 0,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Hook",
          "slug": "hook",
          "status": "active",
          "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
          "version": 1,
          "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 7,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 5,
        "name": "Need",
        "beatId": "5eb10f45-eed9-4b17-ac2d-178f9d1dac0d",
        "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
        "beatType": {
          "name": "Need",
          "slug": "monroes-sequence-need",
          "status": "active",
          "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
          "version": 1,
          "description": null
        },
        "evidence": "The industry trends and market landscape slides highlight the need for effective audio advertising.",
        "position": 1,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Complication",
          "slug": "complication",
          "status": "active",
          "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
          "version": 1,
          "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 10,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 8,
        "name": "Satisfaction",
        "beatId": "47a8da23-2e4c-497f-8cbb-e8fa5f3e6665",
        "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
        "beatType": {
          "name": "Satisfaction",
          "slug": "monroes-sequence-satisfaction",
          "status": "active",
          "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
          "version": 1,
          "description": null
        },
        "evidence": "The slides on radio use and podcasting growth provide satisfaction by showcasing opportunities.",
        "position": 2,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Turn",
          "slug": "turn",
          "status": "active",
          "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
          "version": 1,
          "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      },
      {
        "to": 15,
        "arc": {
          "name": "Monroe's Motivated Sequence",
          "slug": "monroes-sequence",
          "status": "active",
          "bestFor": "Persuasive speeches, call-to-action decks",
          "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
          "version": 1,
          "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
          "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
          "description": null,
          "familyLabel": null,
          "categoryName": "Strategy & Business",
          "categorySlug": "strategy-business"
        },
        "from": 11,
        "name": "Visualization",
        "beatId": "0f26b46b-1a58-41d0-a5b1-7beaac0e4ea2",
        "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
        "beatType": {
          "name": "Visualization",
          "slug": "monroes-sequence-visualization",
          "status": "active",
          "canonId": "019dd9b8-1786-777e-b185-480585cc47fd",
          "version": 1,
          "description": null
        },
        "evidence": "The data tables and KPI dashboard help visualize the data and trends.",
        "position": 3,
        "isPrimaryArc": true,
        "parentBeatType": {
          "name": "Evidence",
          "slug": "evidence",
          "status": "active",
          "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
          "version": 1,
          "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
        },
        "alignedBlockIds": null,
        "matchConfidence": 0.8
      }
    ],
    "loops": [
      {
        "to": 10,
        "from": 3,
        "loop": {
          "name": "02_pattern_hunter",
          "slug": "02-pattern-hunter",
          "status": "active",
          "bestFor": "Time-pressed audiences, building consensus, when data is strong",
          "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
          "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
          "familyLabel": null,
          "categoryName": "Logical Reasoning",
          "categorySlug": "logical-reasoning"
        },
        "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
        "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
        "position": 0,
        "objective": "Identify patterns in audio consumption",
        "confidence": 0.7,
        "extraction": {
          "at": "2026-07-16 21:12:21.893332+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      },
      {
        "to": 11,
        "from": 5,
        "loop": {
          "name": "27_cost_of_inaction",
          "slug": "27-cost-of-inaction",
          "status": "active",
          "bestFor": "Urgent budget requests, compliance, risk mitigation",
          "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
          "version": 1,
          "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
          "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
          "description": "Quantify what happens if the audience does nothing",
          "familyLabel": null,
          "categoryName": "Urgency",
          "categorySlug": "urgency"
        },
        "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
        "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
        "position": 1,
        "objective": "Highlight the cost of not using radio in advertising strategies",
        "confidence": 0.6,
        "extraction": {
          "at": "2026-07-16 21:12:21.924212+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": "doc-narrative-v1"
        }
      }
    ],
    "tools": [
      {
        "tool": {
          "name": "Slide recipe: Cover",
          "slug": "cover-slide",
          "status": "active",
          "bestFor": null,
          "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
          "version": 1,
          "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
          "description": "The first ten seconds. Build it deliberately.",
          "familyLabel": "slide-recipe",
          "categoryName": "Slide",
          "categorySlug": "slide"
        },
        "agent": "designer",
        "layer": "slide",
        "agents": [
          "designer"
        ],
        "matchId": "44e2fbdb-32d9-47aa-8281-35acb775d82f",
        "evidence": "The slide is a cover slide with a title and logo.",
        "pageRefs": null,
        "priority": null,
        "whenToUse": null,
        "confidence": 0.9,
        "extraction": {
          "at": "2026-07-16 21:31:07.840428+00",
          "model": "or:meta-llama/llama-4-scout",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 1,
        "whyItWorks": null,
        "antipattern": null,
        "cardinality": null,
        "narrativePurpose": null
      }
    ],
    "frameworks": [
      {
        "matchId": "144a0c9c-73f4-4b8f-bc26-ca7c5f87f253",
        "evidence": "The title explicitly states the conclusion of the data presented.",
        "framework": null,
        "confidence": 1,
        "extraction": {
          "at": "2026-05-02 18:45:43.507+00",
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "seconds": null,
          "promptVersion": null
        },
        "pageNumber": 5,
        "frameworkName": "action-titles"
      }
    ],
    "patterns": []
  },
  "storymakers": null,
  "score": {
    "backend": "claude",
    "scoredAt": "2026-05-02 06:58:54.45+00",
    "subScores": {
      "scqa_arc": 48,
      "action_titles": 68,
      "mece_structure": 52,
      "closing_strength": 22,
      "evidence_quality": 82,
      "clarity_of_thesis": 72,
      "production_quality": 60,
      "visual_storytelling": 58
    },
    "totalScore": 59,
    "coveragePct": 100,
    "explanations": {
      "scqa_arc": "Reads as an analytical data report rather than SCQA: situation (radio reach) is established but the complication (digital threat) and explicit question never crystallize, and slide 11 recovery angle arrives without a tee-up.",
      "action_titles": "About half the slides use insight-bearing titles (e.g. slide 5: 'In the audio universe, only AM/FM radio can deliver the scale advertisers need'), but slides 3, 9, 13, 14, 15 fall back to topic labels like 'Comparing monthly reach'.",
      "mece_structure": "Sections overlap meaningfully - slides 3, 4, and 5 all argue reach dominance; slides 13 and 14 share the identical title 'Monthly radio reach and top formats', signaling redundancy rather than mutual exclusivity.",
      "closing_strength": "Deck ends on slide 16 'About Nielsen' corporate boilerplate; no recommendation, CTA, or so-what synthesis after slide 11, and slides 12-15 are appendix tables.",
      "evidence_quality": "Strong - claims consistently backed by Nielsen RADAR/National Regional Database data, with quantified callouts (e.g. '70% of heavy radio consumers spend an hour+ daily in vehicles', slide 8) and footnoted sources.",
      "clarity_of_thesis": "Thesis 'Radio is the center of the total audio universe' is declared on slide 4 and reinforced on slide 5, identifiable within the first 5 slides.",
      "production_quality": "Nielsen branding and footnote discipline are consistent, but ~7 of 16 slides are tagged overcrowded and action-title density is only ~50%, dragging polish below consulting-grade.",
      "visual_storytelling": "Chart-type choices generally fit (bar for reach comparisons, line for daypart, donut for in/out-of-home), but density tags flag slides 4, 6, 7, 8, 9, 10, 11 as overcrowded, diluting the message."
    },
    "slidesAnalyzed": 16
  },
  "review": {
    "backend": null,
    "verdict": "A thesis-driven Nielsen marketing deck with strong action titles and a memorable opening hook, but it collapses into a data dump with no recommendation — useful as a teaching example for declarative titling, not for full Storymakers narrative arc.",
    "reviewedAt": "2026-04-25 10:34:22+00",
    "slidesSeen": 16,
    "suggestions": [
      "Add a one-slide 'So what for advertisers' resolution before the appendix, with 2-3 explicit recommendations tied back to the p.2 moral hook",
      "Insert MECE pillar dividers (e.g., 'Reach', 'Time-spent', 'Recovery & ROI') so the body slides read as an argument, not a list",
      "Rewrite topic-label titles into action titles — e.g., p.3 → 'Radio reaches 99% of Americans monthly, outpacing every digital platform'; p.9 → 'Podcast listeners now consume 90+ minutes daily, doubling 2019 levels'",
      "Move p.11 ('audio consumers are leading recovery') to be the penultimate slide so the deck closes on forward momentum, not historical tables"
    ],
    "closingScore": 35,
    "openingScore": 70,
    "topStrengths": [
      "Provocative moral-framing hook on p.2 ('it's a moral decision') sets editorial tone before any data",
      "Action titles on p.4, p.5, p.8, p.11 are full declarative sentences that carry the insight independent of the chart",
      "Consistent thesis throughline: every body slide reinforces 'radio leads the audio universe'"
    ],
    "topWeaknesses": [
      "No closing recommendation or call-to-action — deck dies in data tables (p.14-15) and a boilerplate corporate slide (p.16)",
      "No section dividers or MECE pillars — the only divider is a bare 'Appendix' on p.12",
      "Topic-label titles on p.3, p.9, p.13-15 ('Comparing monthly reach', 'Monthly radio reach and top formats') waste prime real estate",
      "Missing Complication act — the deck never names the threat (streaming/podcast share, attention loss) that would justify the moral framing"
    ],
    "narrativeScore": 55,
    "pillarCritique": "There are no MECE section dividers — only a generic 'Appendix' splash on p.12. Slides oscillate between market_landscape and industry_trends without grouping, so the structure reads as a topic dump rather than pillared argument.",
    "closingCritique": "The deck ends with two raw data tables (p.14-15) and a corporate 'About Nielsen' slide (p.16) — there is no recommendation, no next-steps, and no memorable close. The p.11 'audio consumers are leading the way toward recovery' would have made a far stronger final message.",
    "openingCritique": "The p.2 quote slide ('the advertising media vehicle you choose is...a moral decision') is a strong narrative hook, and p.3-4 lead immediately with the answer ('Radio continues to reach more Americans...', 'Radio is the center of the total audio universe'). Stakes are implied rather than explicit, and there is no agenda or question framing.",
    "extractionSeconds": 47.60718,
    "narrativeCritique": "The deck opens with a moral hook and a clear thesis that radio dominates audio reach, then strings together supporting data points, but lacks an explicit Complication or Resolution — there is no section showing what advertisers should do differently, so the arc is more S→A→A than S→C→A→R.",
    "titleQualityScore": 72,
    "titleQualityCritique": "Most titles are declarative and insight-bearing (p.5 'only AM/FM radio can deliver the scale advertisers need', p.10 'Comedy and news are top genres but many others have seen tremendous growth'), but a few default to topic labels (p.3 'Comparing monthly reach', p.9 'Podcasting today – growth in listening and spending', p.13-15 'Monthly radio reach and top formats')."
  },
  "activistThesis": null,
  "pitchdeck": {
    "metadata": null,
    "profile": null
  },
  "slides": [
    {
      "page": 1,
      "type": "setup",
      "function": "front_matter",
      "imagePath": "https://imgproxy.kitesheet.com/UHeLbIlBHPalMc_OK41eXug4A5RImGTBtSe4RIVvV3A/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYjhlODM2NTg5MDA3ZTBkL3AwMDEuanBn",
      "rawType": "cover",
      "block": null,
      "metadata": {
        "slideType": "cover",
        "slideTypeCanon": {
          "name": "Cover",
          "slug": "cover",
          "status": "active",
          "canonId": "019de52d-05f2-729d-9f93-e0504f0a2410",
          "version": 1,
          "description": null
        },
        "function": "front_matter",
        "functionCanon": {
          "name": "Front matter",
          "slug": "front_matter",
          "status": "active",
          "canonId": "019de52d-133d-73f0-9e26-201eda96b098",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 27,
        "componentCount": 6,
        "textChars": 98,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "photo",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:43.232+00",
          "seconds": 2.75,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/1",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-1",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.02,
            "y": 0.97
          },
          "kind": "disclaimer",
          "text": "Copyright © 2022 The Nielsen Company (US), LLC.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d21fe239-fe73-4046-9982-a3036aa4e14b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.15,
            "x": 0.05,
            "y": 0.12
          },
          "kind": "image",
          "text": "Nielsen",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "49ec7aaf-4bcf-4a8f-9502-ebdb6be47d9c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.55,
            "x": 0.45,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "61f2d5e9-60d5-46fa-8caa-4a39fd5c832b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.1,
            "x": 0.05,
            "y": 0.75
          },
          "kind": "paragraph",
          "text": "June 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "08bd6939-ae7f-4707-a851-c76a5a0dc4c1",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "title",
          "text": "Audio today 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "db36a848-05b2-48d9-9436-fec150030e79",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.62
          },
          "kind": "title",
          "text": "How America listens",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.232+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9bdce4d2-32d5-4e28-a520-3d77963da7d4",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [
        {
          "tool": {
            "name": "Slide recipe: Cover",
            "slug": "cover-slide",
            "status": "active",
            "bestFor": null,
            "canonId": "019df269-2a08-767d-9128-e7431e6fe8a3",
            "version": 1,
            "bodyDocId": "019df269-29e5-7738-b5fa-6892e5dc8e65",
            "description": "The first ten seconds. Build it deliberately.",
            "familyLabel": "slide-recipe",
            "categoryName": "Slide",
            "categorySlug": "slide"
          },
          "agent": "designer",
          "layer": "slide",
          "agents": [
            "designer"
          ],
          "matchId": "44e2fbdb-32d9-47aa-8281-35acb775d82f",
          "evidence": "The slide is a cover slide with a title and logo.",
          "pageRefs": null,
          "priority": null,
          "whenToUse": null,
          "confidence": 0.9,
          "extraction": {
            "at": "2026-07-16 21:31:07.840428+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 1,
          "whyItWorks": null,
          "antipattern": null,
          "cardinality": null,
          "narrativePurpose": null
        }
      ],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "thumbSrc": "https://imgproxy.kitesheet.com/oze6fPgzY7_tT-ru3CBaHlbfEs2FJzYuuj6NXSsI-Qc/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYjhlODM2NTg5MDA3ZTBkL3AwMDEuanBn",
      "imagePathAlt": "https://imgproxy.kitesheet.com/vL-AAYaTF6qXbJX6A5_09BP_m4c4vFQ63kYz0C2B66w/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYjhlODM2NTg5MDA3ZTBkL3AwMDEucG5n",
      "thumbSrcAlt": "https://imgproxy.kitesheet.com/64U-uK5-sQoh5M_LpHZz6IRqYCKJQWmbEm5FqZGobD4/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9kYjhlODM2NTg5MDA3ZTBkL3AwMDEucG5n"
    },
    {
      "page": 2,
      "type": "tension",
      "title": "The slide is formatted as a personal letter or op-ed from a Managing Director.",
      "function": "summarize",
      "rawType": "ceo_quote",
      "block": null,
      "metadata": {
        "slideType": "ceo_quote",
        "slideTypeCanon": {
          "name": "CEO quote",
          "slug": "ceo_quote",
          "status": "active",
          "canonId": "019de52d-09b6-71c8-93a5-f90a9772a8fa",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 6,
        "textChars": 428,
        "nDataPoints": 0,
        "notes": "The slide is formatted as a personal letter or op-ed from a Managing Director.",
        "elementsJson": [
          "headshot",
          "paragraph",
          "quote_block"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:46.112+00",
          "seconds": 5.505,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/2",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-2",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "The advertising media vehicle you choose is no longer just a business decision. It's a moral decision.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:07+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-274220f0381a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.24,
            "w": 0.13,
            "x": 0.03,
            "y": 0.07
          },
          "kind": "image",
          "text": "Brad Kelly",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Headshot",
              "slug": "headshot",
              "status": "active",
              "canonId": "019de52c-fd5f-765c-9282-38b54f61bbbf",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headshot",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:46.112+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "59093db1-0a1a-47a5-b449-aff744d93199",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.07,
            "x": 0.58,
            "y": 0.53
          },
          "kind": "other",
          "text": "Brad signature",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Other",
              "slug": "other",
              "status": "active",
              "canonId": "019de52c-fa90-743c-8bf6-20d1fbe82b6d",
              "version": 1,
              "description": "Fallback when no canonical kind applies."
            },
            "tool": null,
            "subkind": {
              "name": "Unclassified",
              "slug": "unclassified",
              "status": "active",
              "canonId": "019de52d-05ca-77db-81fb-db7d4234bbc0",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "unclassified",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:46.112+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fef267af-ddc8-4ae7-b3f6-e31754ac6dfb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.77,
            "w": 0.33,
            "x": 0.16,
            "y": 0.07
          },
          "kind": "paragraph",
          "text": "If you see a nail in the road, pick it up... 'Media' has been in the media a lot lately... Traditional Media - society's cornerstone",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:46.112+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "35f29e6e-e4ec-4fd5-8e6e-d38aaa0887cf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.48,
            "w": 0.33,
            "x": 0.58,
            "y": 0.07
          },
          "kind": "paragraph",
          "text": "'Marketers returning to 'Traditional Media' says Harvard Business Review... Bottom line... Be Well,",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:46.112+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "77a54a29-b289-417d-9f26-b2a5b942f61b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "quote",
          "text": "Marketers returning to 'Traditional Media' says Harvard Business Review",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Quote",
              "slug": "quote",
              "status": "active",
              "canonId": "019de52c-f8fb-751e-8bc6-d58e2d59562a",
              "version": 1,
              "description": "Pull quote or testimonial."
            },
            "tool": {
              "name": "Authority citation",
              "slug": "authority-citation",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-49ae-7557-89ad-3fca70469b45",
              "version": 1,
              "bodyDocId": null,
              "description": "Quoting an authority figure, study, or precedent to lend weight.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:07+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-298dbedebf4b",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Attention",
          "beatId": "f810e429-9919-407e-a8ce-4610c26a87c7",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The CEO quote and comparison table grab the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 3,
      "type": "setup",
      "title": "The slide uses a combination of grouped bar charts and data tables to present reach metrics for Black and Hispanic populations across different age groups.",
      "function": "compare_peers",
      "rawType": "comparison_table",
      "block": null,
      "metadata": {
        "slideType": "comparison_table",
        "slideTypeCanon": {
          "name": "Comparison table",
          "slug": "comparison_table",
          "status": "active",
          "canonId": "019de52d-0a06-73f8-8813-fe022fab1de2",
          "version": 1,
          "description": null
        },
        "function": "compare_peers",
        "functionCanon": {
          "name": "Compare peers",
          "slug": "compare_peers",
          "status": "active",
          "canonId": "019de52d-1453-72ba-a367-9ba3d34c1630",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 46,
        "componentCount": 6,
        "textChars": 323,
        "nDataPoints": 72,
        "notes": "The slide uses a combination of grouped bar charts and data tables to present reach metrics for Black and Hispanic populations across different age groups.",
        "elementsJson": [
          "bar_chart_grouped",
          "comparison_table",
          "callout_box",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:43.018+00",
          "seconds": 2.383,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/3",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-3",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.2,
            "x": 0.78,
            "y": 0.15
          },
          "kind": "callout",
          "text": "Radio continues to reach more Americans every month than any other platform, linear or digital",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.018+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aeb4f56a-d4fa-4570-993d-687c313aaee7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.45,
            "x": 0.03,
            "y": 0.15
          },
          "kind": "chart",
          "text": "U.S. monthly reach by platform and age group",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.018+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "6e1d11e0-67a5-4e2b-bb2f-85883dae7ea3",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly reach %: 99%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:08+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-b25575d45850",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.03,
            "y": 0.91
          },
          "kind": "source-note",
          "text": "Source: Nielsen NPOWER, Nielsen RADAR, Nielsen Total Media Fusion - Q4 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.018+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "12ce92ff-2017-44a2-aa78-3e8495224a14",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.5,
            "w": 0.45,
            "x": 0.52,
            "y": 0.41
          },
          "kind": "table",
          "text": "Monthly reach % among U.S. population (Black and Hispanic segments)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.018+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "945b45b4-b9e0-4e20-9677-626d762a7867",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.3,
            "x": 0.03,
            "y": 0.07
          },
          "kind": "title",
          "text": "Comparing monthly reach",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.018+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "9e7ca5cc-8381-4ace-93c1-136c447ae162",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Attention",
          "beatId": "f810e429-9919-407e-a8ce-4610c26a87c7",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The CEO quote and comparison table grab the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 4,
      "type": "analysis",
      "title": "The slide uses a stacked bar chart to show incremental reach across different age demographics.",
      "function": "quantify_impact",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 69,
        "componentCount": 8,
        "textChars": 566,
        "nDataPoints": 12,
        "notes": "The slide uses a stacked bar chart to show incremental reach across different age demographics.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bar_chart_stacked",
          "photo",
          "icon_grid",
          "callout_box"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:44.128+00",
          "seconds": 3.407,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/4",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-4",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.15,
            "w": 0.3,
            "x": 0.66,
            "y": 0.72
          },
          "kind": "callout",
          "text": "Radio generates 55% more incremental reach when added to an audio marketing plan",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.128+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a86b9e70-ea3c-47ff-bde4-4ef7acbccb29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.45,
            "x": 0.03,
            "y": 0.54
          },
          "kind": "chart",
          "text": "Total use of audio: Monthly reach % among U.S. population",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.128+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2092643c-6831-47ab-afa3-ec887eca9400",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.65,
            "y": 0.13
          },
          "kind": "metric",
          "text": "Streaming music, podcasting and satellite radio's combined monthly reach is 60%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.128+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2fe74cfd-e4d8-453f-afc7-91c4f28f2249",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.2,
            "x": 0.65,
            "y": 0.06
          },
          "kind": "metric",
          "text": "Radio's monthly reach is 93%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.128+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b2f5c284-1bd6-430c-85c1-ee5bc8fab507",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly reach %: 93%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:08+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-93d1197fc2bf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.24,
            "x": 0.23,
            "y": 0.19
          },
          "kind": "paragraph",
          "text": "As audio becomes an even more important part of our media diets, the total amount of consumption is nearly ubiquitous. Radio – the original ad-supported medium – alone reaches 93% of the U.S. population.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.128+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c877f1f9-6cdd-4964-ba3a-2ffeb1ab9a13",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.03,
            "y": 0.91
          },
          "kind": "source-note",
          "text": "Source: Nielsen RADAR, Nielsen Scarborough - Q4 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.128+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "52e07f5e-d0a9-43fe-b91b-3446c140aee7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Radio is the center of the total audio universe",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.128+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "af2305d1-5fa5-4b61-b87b-de96e8baea30",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 4,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 2,
          "name": "Attention",
          "beatId": "f810e429-9919-407e-a8ce-4610c26a87c7",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Attention",
            "slug": "monroes-sequence-attention",
            "status": "active",
            "canonId": "019dd9b8-1573-779d-93ca-6174bbd57938",
            "version": 1,
            "description": null
          },
          "evidence": "The CEO quote and comparison table grab the audience's attention.",
          "position": 0,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Hook",
            "slug": "hook",
            "status": "active",
            "canonId": "019dd9b8-01a6-7328-bff2-b22eb40b3ea5",
            "version": 1,
            "description": "The opener — a deliberate move to earn attention before any argument. Used by AIDA, Monroes, Pixar Pitch, Overcoming the Monster."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 5,
      "type": "analysis",
      "title": "The slide uses a grouped bar chart structure to compare reach across four age segments.",
      "function": "quantify_impact",
      "rawType": "market_landscape",
      "block": null,
      "metadata": {
        "slideType": "market_landscape",
        "slideTypeCanon": {
          "name": "Market landscape",
          "slug": "market_landscape",
          "status": "active",
          "canonId": "019de52d-0b6d-75db-a946-9ac362e3afc2",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 58,
        "componentCount": 7,
        "textChars": 438,
        "nDataPoints": 28,
        "notes": "The slide uses a grouped bar chart structure to compare reach across four age segments.",
        "elementsJson": [
          "headline_text",
          "photo",
          "bar_chart_grouped"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:43.507+00",
          "seconds": 2.733,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/5",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-5",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.35,
            "w": 0.94,
            "x": 0.03,
            "y": 0.5
          },
          "kind": "chart",
          "text": "Grouped bar chart showing reach % for Radio, Streaming, Spotify, Pandora, Amazon Music, Satellite, and Apple Music across 4 age groups.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.507+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "018d1f45-7faa-4415-9943-b57800b21c9b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.43,
            "w": 0.5,
            "x": 0.5,
            "y": 0
          },
          "kind": "image",
          "text": "Person driving a car",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.507+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a929ac6e-d6ba-49c4-896b-ec6274272929",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.54,
            "x": 0.23,
            "y": 0.875
          },
          "kind": "legend",
          "text": "Radio, Any streaming music service, Spotify, Pandora, Amazon Music, Satellite radio, Apple Music",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.507+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "2ad40ffc-26f8-494a-94fb-60c6cecaa1e9",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly reach %: 98%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:07+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-0f0ece813d39",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.03,
            "y": 0.905
          },
          "kind": "source-note",
          "text": "Source: Nielsen RADAR, Nielsen Scarborough - Q4 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.507+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "96e58f1b-2c76-4f3a-aa86-86e085801ecf",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.55,
            "x": 0.03,
            "y": 0.16
          },
          "kind": "title",
          "text": "In the audio universe, only AM/FM radio can deliver the scale advertisers need",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.507+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b1a421e5-45c9-47ca-a047-c78182c938ee",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.28,
            "x": 0.03,
            "y": 0.465
          },
          "kind": "title",
          "text": "Monthly reach % among U.S. population",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:43.507+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0c7a1c41-0153-4955-a478-44cda4d3ae99",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [
        {
          "matchId": "144a0c9c-73f4-4b8f-bc26-ca7c5f87f253",
          "evidence": "The title explicitly states the conclusion of the data presented.",
          "framework": null,
          "confidence": 1,
          "extraction": {
            "at": "2026-05-02 18:45:43.507+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "pageNumber": 5,
          "frameworkName": "action-titles"
        }
      ],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "5eb10f45-eed9-4b17-ac2d-178f9d1dac0d",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The industry trends and market landscape slides highlight the need for effective audio advertising.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 11,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
          "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
          "position": 1,
          "objective": "Highlight the cost of not using radio in advertising strategies",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:12:21.924212+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 6,
      "type": "analysis",
      "title": "Includes a callout for a methodological change ('Headphone adjustment introduced') in Q4 2020.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 63,
        "componentCount": 8,
        "textChars": 425,
        "nDataPoints": 8,
        "notes": "Includes a callout for a methodological change ('Headphone adjustment introduced') in Q4 2020.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bar_chart_horizontal",
          "photo",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:44.705+00",
          "seconds": 3.668,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/6",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-6",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.04,
            "w": 0.1,
            "x": 0.36,
            "y": 0.46
          },
          "kind": "callout",
          "text": "Headphone adjustment introduced",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.705+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "78e1ecaf-d4c3-4cc4-b024-7f52e54308e0",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.35,
            "x": 0.05,
            "y": 0.35
          },
          "kind": "chart",
          "text": "Bar chart showing quarterly percentages from 8% to 12%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.705+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c87b6364-7b9c-43bd-a136-a647d4d2994e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 1,
            "w": 0.47,
            "x": 0.53,
            "y": 0
          },
          "kind": "image",
          "text": "Woman using a laptop with headphones",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.705+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "293ddac6-2d37-4a06-98dd-0805cfa06c5b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Percent of total AQH from encoded streams: 12%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:07+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-5fdf00b7a5bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.05,
            "y": 0.91
          },
          "kind": "source-note",
          "text": "Source: Nielsen PPM Markets, Total Week, Persons 25-54",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.705+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "073dac36-4149-4f70-9f32-fadc40e912bb",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.4,
            "x": 0.05,
            "y": 0.19
          },
          "kind": "subtitle",
          "text": "Over the past few years, a larger percentage of total Radio AQH is coming from digital streams.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "82d821ee-2793-42e7-8f16-c6131385a3ce",
              "version": 1,
              "description": "Header-zone supporting text near the title (= ex body.description with bbox)."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.705+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "291bb6d3-df2b-4506-813d-4f5482442705",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.1,
            "w": 0.4,
            "x": 0.05,
            "y": 0.07
          },
          "kind": "title",
          "text": "A growing percentage of the radio audience is streaming",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.705+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b6049f52-c6e2-4f3a-89d7-f5a7a968eede",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.3,
            "x": 0.05,
            "y": 0.27
          },
          "kind": "title",
          "text": "Percent of total AQH from encoded streams\nAdults 25-54",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Subtitle",
              "slug": "subtitle",
              "status": "active",
              "canonId": "019de52c-fb09-739d-900c-815b0d9ac526",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "subtitle",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.705+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5af8c953-c56f-4a6e-b846-c327c44e4b81",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "5eb10f45-eed9-4b17-ac2d-178f9d1dac0d",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The industry trends and market landscape slides highlight the need for effective audio advertising.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 11,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
          "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
          "position": 1,
          "objective": "Highlight the cost of not using radio in advertising strategies",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:12:21.924212+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 7,
      "type": "analysis",
      "title": "The slide uses two line charts to compare weekday vs weekend radio reach patterns.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 9,
        "textChars": 782,
        "nDataPoints": 40,
        "notes": "The slide uses two line charts to compare weekday vs weekend radio reach patterns.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "line_chart",
          "photo",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:47.994+00",
          "seconds": 6.818,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/7",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-7",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "And with time in vehicles on the rise after several years of pandemic disruption, radio continues to be the primary audio source in the car.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:10+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb7-7904140e447d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.45,
            "x": 0.03,
            "y": 0.58
          },
          "kind": "chart",
          "text": "Monday-Friday hourly reach",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "402a6f8e-4849-46ab-9d33-ede478a9ad3d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.45,
            "x": 0.52,
            "y": 0.58
          },
          "kind": "chart",
          "text": "Saturday-Sunday hourly reach",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Line chart",
              "slug": "line",
              "status": "active",
              "canonId": "019de52c-ff62-778f-8f6c-a952ceae8677",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "line",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "dbb2615f-6899-4bf7-8c69-94fb1f577235",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.55,
            "w": 0.33,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a8de92bf-1b5e-4ccd-944f-728c9221bd08",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.33,
            "x": 0.66,
            "y": 0.25
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "eb21c6f7-47d0-49a4-96f1-fae0c993888f",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Hourly reach %",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:10+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb7-7ed4e006bc83",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.3,
            "x": 0.36,
            "y": 0.24
          },
          "kind": "paragraph",
          "text": "A daily companion for millions, radio is a particularly effective medium for advertisers due to its legacy of reaching listeners during the prime hours of the day while they are out of home and closest to the point of purchase (commuting, working, shopping). And with time in vehicles on the rise after several years of pandemic disruption, radio continues to be the primary audio source in the car.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "13fffc2d-1a7f-4c88-a77f-06e34e4bc885",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.2,
            "x": 0.03,
            "y": 0.91
          },
          "kind": "source-note",
          "text": "Source: Nielsen National Regional Database - Q4 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1fdcbf39-cc75-4a3a-9874-8340def0c25e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.6,
            "x": 0.36,
            "y": 0.06
          },
          "kind": "title",
          "text": "Radio use spans the bulk of the day, reaching consumers on the path to purchase while they’re away from home and in the car",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Action title",
              "slug": "action-title",
              "status": "active",
              "canonId": "019de52c-fb31-734c-a0f5-a3935b73135d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "action-title",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.994+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "791bb607-2631-4a9d-90fe-dc7ebaedc04c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 7,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 5,
          "name": "Need",
          "beatId": "5eb10f45-eed9-4b17-ac2d-178f9d1dac0d",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Need",
            "slug": "monroes-sequence-need",
            "status": "active",
            "canonId": "019dd9b8-160b-710a-b2d6-2bafabd78694",
            "version": 1,
            "description": null
          },
          "evidence": "The industry trends and market landscape slides highlight the need for effective audio advertising.",
          "position": 1,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Complication",
            "slug": "complication",
            "status": "active",
            "canonId": "019dd9b8-0275-7709-b2d6-4f77c3fc7579",
            "version": 1,
            "description": "The point in the narrative where the audience should feel discomfort. Required for argumentative arcs."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 11,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
          "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
          "position": 1,
          "objective": "Highlight the cost of not using radio in advertising strategies",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:12:21.924212+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 8,
      "type": "analysis",
      "title": "The slide uses donut charts for high-level in-home vs out-of-home splits and stacked bar charts for granular location breakdown of out-of-home listening.",
      "function": "analyze_data",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 82,
        "componentCount": 11,
        "textChars": 637,
        "nDataPoints": 28,
        "notes": "The slide uses donut charts for high-level in-home vs out-of-home splits and stacked bar charts for granular location breakdown of out-of-home listening.",
        "elementsJson": [
          "headline_text",
          "donut_chart",
          "bar_chart_stacked",
          "photo",
          "big_number",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:51.399+00",
          "seconds": 10.119,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/8",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-8",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "70% of heavy radio consumers are now spending an hour or more daily* in vehicles, up 60% since spring 2020.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-59d3bad99209",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.4,
            "x": 0.365,
            "y": 0.51
          },
          "kind": "chart",
          "text": "Percent of all out-of-home listening, by location",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Stacked bar chart",
              "slug": "bar-stacked",
              "status": "active",
              "canonId": "019de52c-feec-74bf-9028-15b74f84f0a7",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-stacked",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "36703201-1a6e-4828-b708-d06f4ef3bf43",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.6,
            "x": 0.03,
            "y": 0.11
          },
          "kind": "chart",
          "text": "In-home vs Out-of-home listening splits",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b5bb3b3e-ac80-4969-b899-4f5fc16b5d24",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.59,
            "w": 0.335,
            "x": 0,
            "y": 0.41
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "34764c2d-10a0-48f2-9c86-430a98e2324a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.335,
            "x": 0.665,
            "y": 0
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "bdf25f78-bbec-437a-8fff-40f73fa39b74",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.15,
            "w": 0.16,
            "x": 0.805,
            "y": 0.54
          },
          "kind": "metric",
          "text": "70% of heavy radio consumers are now spending an hour or more daily in vehicles, up 60% since spring 2020.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "851fc10c-9b87-46b8-9f13-f73572fa5853",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Out-of-home listening share: 70%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-5c57505d9744",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.03,
            "y": 0.355
          },
          "kind": "source-note",
          "text": "Source: Nielsen National Regional Database, Adults 18+ - Q4 2021",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "42f0eadf-9431-4245-9cbe-7728c57c576e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.4,
            "x": 0.365,
            "y": 0.885
          },
          "kind": "source-note",
          "text": "Source: Nielsen National Regional Database, Adults 18+, Audio Diary markets only - Q4 2021; *Nielsen Custom Consumer Sentiment Survey, March 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "5e078364-20f0-46ed-93e8-adc53d69386c",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.03,
            "w": 0.35,
            "x": 0.03,
            "y": 0.07
          },
          "kind": "title",
          "text": "Consumers use radio when they're away from home",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "adcd0465-ff89-4124-b0c5-924ee25794e9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.43,
            "x": 0.365,
            "y": 0.443
          },
          "kind": "title",
          "text": "Most away-from-home listening happens in the car",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:51.399+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c7474f48-7829-4f1a-8f2b-60e3409061fc",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Satisfaction",
          "beatId": "47a8da23-2e4c-497f-8cbb-e8fa5f3e6665",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The slides on radio use and podcasting growth provide satisfaction by showcasing opportunities.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 11,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
          "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
          "position": 1,
          "objective": "Highlight the cost of not using radio in advertising strategies",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:12:21.924212+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 9,
      "type": "analysis",
      "function": "establish_context",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "establish_context",
        "functionCanon": {
          "name": "Establish context",
          "slug": "establish_context",
          "status": "active",
          "canonId": "019de52d-1314-74e6-9074-d213dc0bdcdf",
          "version": 1,
          "description": null
        },
        "density": "overcrowded",
        "densityScore": 77,
        "componentCount": 9,
        "textChars": 693,
        "nDataPoints": 7,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "paragraph",
          "donut_chart",
          "bar_chart_grouped",
          "big_number",
          "photo"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:44.896+00",
          "seconds": 3.131,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/9",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-9",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Daily podcast listeners are listening more often and to more titles",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:08+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-ce97639786e4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.35,
            "w": 0.4,
            "x": 0.53,
            "y": 0.07
          },
          "kind": "chart",
          "text": "Daily podcast listeners are listening more often and to more titles",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.896+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1fb6a378-99f3-40c2-9f90-0c5c54fb2c13",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.25,
            "w": 0.4,
            "x": 0.05,
            "y": 0.31
          },
          "kind": "chart",
          "text": "Half of daily podcast listeners started listening to podcasts in the past two years",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Donut chart",
              "slug": "donut",
              "status": "active",
              "canonId": "019de52d-0006-752c-9528-0fef476b8004",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "donut",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.896+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "ca417498-a637-49db-86c8-4869feed04a9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.45,
            "w": 0.5,
            "x": 0.5,
            "y": 0.5
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.896+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f7ca7aef-22ee-4fb0-b484-d38d6b9bf161",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.2,
            "w": 0.4,
            "x": 0.05,
            "y": 0.69
          },
          "kind": "metric",
          "text": "Podcast listeners now spend 90 minutes per day in their vehicles",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": null,
            "subkind": {
              "name": "Big number",
              "slug": "big-number",
              "status": "active",
              "canonId": "019de52c-fc70-70c8-b965-0584548a9204",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "big-number",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.896+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "225723f7-38b7-4be6-a7eb-eb8333ce978e",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Daily listening time: 90 minutes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:08+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb5-d16abf12a0d7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.4,
            "x": 0.05,
            "y": 0.18
          },
          "kind": "paragraph",
          "text": "During a pandemic that drove millions indoors, and in front of screens, a funny thing happened with podcasts: audience engagement increased. Americans now have over 2 million podcast titles to choose from and U.S. podcast revenue is expected to hit $2 billion next year.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.896+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "007f373c-5e4f-4171-a9c4-3f8c2286c74f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.25,
            "x": 0.05,
            "y": 0.6
          },
          "kind": "source-note",
          "text": "Source: Nielsen Custom Consumer Sentiment Study, March 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.896+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "df8b0f43-735c-4196-a7d5-2f3ef7afb556",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.12,
            "w": 0.4,
            "x": 0.05,
            "y": 0.07
          },
          "kind": "title",
          "text": "Podcasting today – growth in listening and spending",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.896+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "63bdacb9-711d-4445-bafa-2878d1374238",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Satisfaction",
          "beatId": "47a8da23-2e4c-497f-8cbb-e8fa5f3e6665",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The slides on radio use and podcasting growth provide satisfaction by showcasing opportunities.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 11,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
          "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
          "position": 1,
          "objective": "Highlight the cost of not using radio in advertising strategies",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:12:21.924212+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 10,
      "type": "analysis",
      "title": "The slide presents two tables of data side-by-side, with two large photos of podcast listeners.",
      "function": "analyze_data",
      "rawType": "data_table",
      "block": null,
      "metadata": {
        "slideType": "data_table",
        "slideTypeCanon": {
          "name": "Data table",
          "slug": "data_table",
          "status": "active",
          "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 7,
        "textChars": 322,
        "nDataPoints": 51,
        "notes": "The slide presents two tables of data side-by-side, with two large photos of podcast listeners.",
        "elementsJson": [
          "photo",
          "callout_box",
          "data_table"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:44.74+00",
          "seconds": 2.953,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/10",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-10",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.1,
            "w": 0.3,
            "x": 0.03,
            "y": 0.24
          },
          "kind": "callout",
          "text": "Comedy and news are top genres but many others have seen tremendous growth",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.74+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a7565d6d-a24d-4a26-84a3-81c65c98c98a",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.466,
            "w": 0.468,
            "x": 0.532,
            "y": 0.47
          },
          "kind": "image",
          "text": "Woman listening to podcast",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.74+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "57376262-8de9-4ce3-818d-6979de34eba7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.466,
            "w": 0.5,
            "x": 0,
            "y": 0
          },
          "kind": "image",
          "text": "Man listening to podcast",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Photo",
              "slug": "photo",
              "status": "active",
              "canonId": "019de52c-fd37-757f-b4a8-ca26d4888875",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "photo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.74+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "661357b3-a733-40d4-8d6d-44452f0e055b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "listener growth: +109%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-41e61e2ff007",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.468,
            "x": 0.032,
            "y": 0.905
          },
          "kind": "source-note",
          "text": "Source: Nielsen Scarborough Podcast Buying Power, R1 2019 (Nov) to R2 2021 (May), Adults 18+, podcast genres you currently listen to",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.74+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "75460183-6caa-4663-9c15-1d0673c162f9",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.36,
            "w": 0.468,
            "x": 0.032,
            "y": 0.518
          },
          "kind": "table",
          "text": "Podcast genres table 1",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.74+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a9992fa9-0d5e-407f-ab60-0259a4f6163b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.415,
            "w": 0.468,
            "x": 0.532,
            "y": 0.073
          },
          "kind": "table",
          "text": "Podcast genres table 2",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.74+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c560093f-bdd9-4cea-9cde-b8ec0872a045",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 10,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 8,
          "name": "Satisfaction",
          "beatId": "47a8da23-2e4c-497f-8cbb-e8fa5f3e6665",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Satisfaction",
            "slug": "monroes-sequence-satisfaction",
            "status": "active",
            "canonId": "019dd9b8-16a5-73c8-a3ce-00850dc2cbd8",
            "version": 1,
            "description": null
          },
          "evidence": "The slides on radio use and podcasting growth provide satisfaction by showcasing opportunities.",
          "position": 2,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Turn",
            "slug": "turn",
            "status": "active",
            "canonId": "019dd9b8-0396-702b-ac2f-9901f8dd8b54",
            "version": 1,
            "description": "The pivot — solution proposed, catalyst introduced, decision made. Common (15/20 arcs) but not universal: Triple-take, AIDA, PAS, Voyage-return and Pixar substitute it with a strong reflection or development beat."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 10,
          "from": 3,
          "loop": {
            "name": "02_pattern_hunter",
            "slug": "02-pattern-hunter",
            "status": "active",
            "bestFor": "Time-pressed audiences, building consensus, when data is strong",
            "canonId": "019dd956-6695-771a-be2e-f1748ef041a4",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
            "description": "Group multiple pieces of evidence that together point to a pattern or conclusion",
            "familyLabel": null
          },
          "matchId": "c1243bf4-8f6d-4950-8e86-080d5b98eb72",
          "evidence": "The comparison table and industry trends slides reveal patterns in audio listening habits.",
          "position": 0,
          "objective": "Identify patterns in audio consumption",
          "confidence": 0.7,
          "extraction": {
            "at": "2026-07-16 21:12:21.893332+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        },
        {
          "to": 11,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
          "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
          "position": 1,
          "objective": "Highlight the cost of not using radio in advertising strategies",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:12:21.924212+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 11,
      "type": "analysis",
      "title": "The slide uses a dual-chart layout to contrast willingness to engage in activities vs. intent to make major purchases.",
      "function": "quantify_impact",
      "rawType": "industry_trends",
      "block": null,
      "metadata": {
        "slideType": "industry_trends",
        "slideTypeCanon": {
          "name": "Industry trends",
          "slug": "industry_trends",
          "status": "active",
          "canonId": "019de52d-0b1d-7705-a0e0-c663199cd1fa",
          "version": 1,
          "description": null
        },
        "function": "quantify_impact",
        "functionCanon": {
          "name": "Quantify impact",
          "slug": "quantify_impact",
          "status": "active",
          "canonId": "019de52d-1630-720d-b57d-fa7f76bebd8d",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 68,
        "componentCount": 8,
        "textChars": 497,
        "nDataPoints": 45,
        "notes": "The slide uses a dual-chart layout to contrast willingness to engage in activities vs. intent to make major purchases.",
        "elementsJson": [
          "headline_text",
          "paragraph",
          "bar_chart_grouped",
          "bar_chart_horizontal"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:44.884+00",
          "seconds": 3.079,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/11",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-11",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": null,
          "kind": "callout",
          "text": "Audio listeners are more willing to shop in stores, attend events, work in office, and get on planes",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-1ef23ab6234b",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.4,
            "w": 0.45,
            "x": 0.03,
            "y": 0.43
          },
          "kind": "chart",
          "text": "Willingness to engage in activities",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Grouped bar chart",
              "slug": "bar-grouped",
              "status": "active",
              "canonId": "019de52c-ff3b-751e-a8ff-f21ff11097b1",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-grouped",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "44762fd9-a831-46da-bdfb-24c37bfd2143",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.7,
            "w": 0.45,
            "x": 0.52,
            "y": 0.17
          },
          "kind": "chart",
          "text": "Intent to make major purchases",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Chart",
              "slug": "chart",
              "status": "active",
              "canonId": "019de52c-f9a0-76ef-adc6-0b859109d1f8",
              "version": 1,
              "description": "Quantitative chart."
            },
            "tool": null,
            "subkind": {
              "name": "Horizontal bar chart",
              "slug": "bar-horizontal",
              "status": "active",
              "canonId": "019de52c-fec4-7221-986b-1cb5f5e84b1f",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bar-horizontal",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "245eb767-2a28-43e4-a0df-9eb787d29056",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.05,
            "w": 0.8,
            "x": 0.12,
            "y": 0.84
          },
          "kind": "legend",
          "text": "Total population, Radio listeners, Podcast listeners",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Legend",
              "slug": "legend",
              "status": "active",
              "canonId": "31361933-3d22-4c70-bbad-0801e9fffc0c",
              "version": 1,
              "description": "Color/symbol decoder placed adjacent to a chart or diagram."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "88124dd3-17ac-4c67-bfeb-1bc68cb1651b",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Consumer intent: 97%",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-2129af99247e",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.45,
            "x": 0.03,
            "y": 0.17
          },
          "kind": "paragraph",
          "text": "With consumption at all-time highs the audio landscape has never had more potential for advertisers as we emerge from two years of pandemic routines.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "b473eee7-fe7d-4db6-9617-0694549dcf3d",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.02,
            "w": 0.3,
            "x": 0.03,
            "y": 0.88
          },
          "kind": "source-note",
          "text": "Source: Nielsen Custom Consumer Sentiment Survey, March 2022",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Source note",
              "slug": "source-note",
              "status": "active",
              "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948",
              "version": 1,
              "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "365dce11-3205-44d1-8648-4b767eeaa5e7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.08,
            "w": 0.4,
            "x": 0.03,
            "y": 0.07
          },
          "kind": "title",
          "text": "Audio consumers are leading the way toward recovery",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.884+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a703c517-0a7c-4791-a55e-8e057051f178",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Visualization",
          "beatId": "0f26b46b-1a58-41d0-a5b1-7beaac0e4ea2",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Visualization",
            "slug": "monroes-sequence-visualization",
            "status": "active",
            "canonId": "019dd9b8-1786-777e-b185-480585cc47fd",
            "version": 1,
            "description": null
          },
          "evidence": "The data tables and KPI dashboard help visualize the data and trends.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [
        {
          "to": 11,
          "from": 5,
          "loop": {
            "name": "27_cost_of_inaction",
            "slug": "27-cost-of-inaction",
            "status": "active",
            "bestFor": "Urgent budget requests, compliance, risk mitigation",
            "canonId": "019dd956-70d1-7395-a15b-857ba858b394",
            "version": 1,
            "bodyDocId": "019df22a-2420-77be-bc41-ded96d08cb21",
            "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
            "description": "Quantify what happens if the audience does nothing",
            "familyLabel": null
          },
          "matchId": "dc940abf-a6b2-4469-b018-8cc8bcfc0226",
          "evidence": "The slides on radio's reach and influence imply the consequences of neglecting radio in advertising.",
          "position": 1,
          "objective": "Highlight the cost of not using radio in advertising strategies",
          "confidence": 0.6,
          "extraction": {
            "at": "2026-07-16 21:12:21.924212+00",
            "model": "or:meta-llama/llama-4-scout",
            "runId": null,
            "seconds": null,
            "promptVersion": "doc-narrative-v1"
          }
        }
      ],
      "locked": true
    },
    {
      "page": 12,
      "type": "appendix",
      "function": "appendix",
      "rawType": "appendix",
      "block": null,
      "metadata": {
        "slideType": "appendix",
        "slideTypeCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-0762-71f8-b564-89ab863301cc",
          "version": 1,
          "description": null
        },
        "function": "appendix",
        "functionCanon": {
          "name": "Appendix",
          "slug": "appendix",
          "status": "active",
          "canonId": "019de52d-138d-750b-83c3-49b4bc7a7a38",
          "version": 1,
          "description": null
        },
        "density": "sparse",
        "densityScore": 8,
        "componentCount": 2,
        "textChars": 179,
        "nDataPoints": 0,
        "notes": null,
        "elementsJson": [
          "headline_text",
          "paragraph"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:44.125+00",
          "seconds": 2.269,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/12",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-12",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.35,
            "x": 0.083,
            "y": 0.444
          },
          "kind": "paragraph",
          "text": "The following pages detail the monthly reach of radio and top formats among key audience groups, as well as a psychographic profile of the top 20 largest-reaching formats.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.125+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "f07149a8-b376-45cb-8b15-a56fd0f679dc",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.071,
            "w": 0.232,
            "x": 0.083,
            "y": 0.345
          },
          "kind": "title",
          "text": "Appendix",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.125+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "0f7cdcd6-7a90-4569-aed9-27048ecf9005",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Visualization",
          "beatId": "0f26b46b-1a58-41d0-a5b1-7beaac0e4ea2",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Visualization",
            "slug": "monroes-sequence-visualization",
            "status": "active",
            "canonId": "019dd9b8-1786-777e-b185-480585cc47fd",
            "version": 1,
            "description": null
          },
          "evidence": "The data tables and KPI dashboard help visualize the data and trends.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 13,
      "type": "analysis",
      "title": "The slide uses a grid layout to present reach metrics and ranked format preferences for 12 distinct audience segments.",
      "function": "analyze_data",
      "rawType": "data_table",
      "block": null,
      "metadata": {
        "slideType": "data_table",
        "slideTypeCanon": {
          "name": "Data table",
          "slug": "data_table",
          "status": "active",
          "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 4,
        "textChars": 556,
        "nDataPoints": 72,
        "notes": "The slide uses a grid layout to present reach metrics and ranked format preferences for 12 distinct audience segments.",
        "elementsJson": [
          "headline_text",
          "big_number",
          "kpi_table",
          "icon_grid",
          "footnote"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:44.528+00",
          "seconds": 2.435,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/13",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-13",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.91
          },
          "kind": "disclaimer",
          "text": "Nielsen RADAR 152 Mar 2022 (Contiguous U.S.) + Nielsen National Regional Database Q4 2021 (AK & HI). M-Su 12M-12M. AC stands for Adult Contemporary | CHR stands for Contemporary Hit Radio; AC = Adult Contemporary + Soft Adult Contemporary; Country = Country + New Country; News/Talk = News/Talk/Information + Talk/Personality and includes both commercial and non-commercial stations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.528+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fd2815ac-c0e2-4ee0-94e0-76bcf4a5d961",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly reach (000): 234,114",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:10+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb7-987dc12dec29",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.75,
            "w": 0.94,
            "x": 0.03,
            "y": 0.14
          },
          "kind": "table",
          "text": "Grid of 12 segments, each with reach (000), % of population, and top 3 formats with audience share percentages.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.528+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "3258e1ad-79a2-418e-b4ae-863849c031f7",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.06,
            "w": 0.45,
            "x": 0.03,
            "y": 0.03
          },
          "kind": "title",
          "text": "Monthly radio reach and top formats",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:44.528+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "a8ce4588-f3ac-49cd-bb86-0eed4192e9ab",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Visualization",
          "beatId": "0f26b46b-1a58-41d0-a5b1-7beaac0e4ea2",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Visualization",
            "slug": "monroes-sequence-visualization",
            "status": "active",
            "canonId": "019dd9b8-1786-777e-b185-480585cc47fd",
            "version": 1,
            "description": null
          },
          "evidence": "The data tables and KPI dashboard help visualize the data and trends.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 14,
      "type": "analysis",
      "title": "Data presented in a grid of 6 cards, each containing reach metrics and a ranked list of formats.",
      "function": "summarize",
      "rawType": "kpi_dashboard",
      "block": null,
      "metadata": {
        "slideType": "kpi_dashboard",
        "slideTypeCanon": {
          "name": "KPI dashboard",
          "slug": "kpi_dashboard",
          "status": "active",
          "canonId": "019de52d-0be5-7295-af4d-b850fe7b7e65",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 41,
        "componentCount": 4,
        "textChars": 559,
        "nDataPoints": 36,
        "notes": "Data presented in a grid of 6 cards, each containing reach metrics and a ranked list of formats.",
        "elementsJson": [
          "data_table",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:48.08+00",
          "seconds": 5.743,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/14",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-14",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.89
          },
          "kind": "disclaimer",
          "text": "Nielsen RADAR 152 Mar 2022 (Contiguous U.S.) + Nielsen National Regional Database Q4 2021 (AK & HI). M-Su 12M-12M. AC stands for Adult Contemporary | CHR stands for Contemporary Hit Radio; AC = Adult Contemporary + Soft Adult Contemporary; Country = Country + New Country; News/Talk = News/Talk/Information + Talk/Personality and includes both commercial and non-commercial stations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:48.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "38f18fba-7a0e-48bb-9431-fb72229ecc07",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.62,
            "w": 0.94,
            "x": 0.03,
            "y": 0.14
          },
          "kind": "list",
          "text": "Six cards representing demographic segments (Adults 18-49, Women 18-49, Men 18-49, Adults 25-54, Women 25-54, Men 25-54)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "List",
              "slug": "list",
              "status": "active",
              "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2",
              "version": 1,
              "description": "Bullet or numbered list."
            },
            "tool": null,
            "subkind": {
              "name": "Bullet list",
              "slug": "bullet",
              "status": "active",
              "canonId": "019de52c-fc98-7169-a083-5cab805076ca",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "bullet",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:48.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "4c891aa3-d523-40a0-8f7b-77ba867b3026",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly reach: 121,391",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-8f8c269fab98",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.49,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Monthly radio reach and top formats",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:48.08+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "fc70001a-6674-41e3-800c-d0d68a7d1c7c",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Visualization",
          "beatId": "0f26b46b-1a58-41d0-a5b1-7beaac0e4ea2",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Visualization",
            "slug": "monroes-sequence-visualization",
            "status": "active",
            "canonId": "019dd9b8-1786-777e-b185-480585cc47fd",
            "version": 1,
            "description": null
          },
          "evidence": "The data tables and KPI dashboard help visualize the data and trends.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 15,
      "type": "analysis",
      "title": "Data source: Nielsen National Regional Database Q4 2021.",
      "function": "analyze_data",
      "rawType": "data_table",
      "block": null,
      "metadata": {
        "slideType": "data_table",
        "slideTypeCanon": {
          "name": "Data table",
          "slug": "data_table",
          "status": "active",
          "canonId": "019de52d-0bbd-71b9-9918-417f904abbf8",
          "version": 1,
          "description": null
        },
        "function": "analyze_data",
        "functionCanon": {
          "name": "Analyze data",
          "slug": "analyze_data",
          "status": "active",
          "canonId": "019de52d-1590-7413-8c82-cc218cff40b4",
          "version": 1,
          "description": null
        },
        "density": "balanced",
        "densityScore": 44,
        "componentCount": 4,
        "textChars": 645,
        "nDataPoints": 100,
        "notes": "Data source: Nielsen National Regional Database Q4 2021.",
        "elementsJson": [
          "data_table",
          "icon_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:47.892+00",
          "seconds": 5.254,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/15",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-15",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.05,
            "w": 0.94,
            "x": 0.03,
            "y": 0.91
          },
          "kind": "disclaimer",
          "text": "Source: Nielsen National Regional Database Q4 2021, Adults 18+. M-SU 12M-12M; Age, Employment, HHLD size and % w Children via Nielsen Scarborough USA+ Rel 2 2021, current 6 months, Adults 18+ AC stands for Adult Contemporary | CHR stands for Contemporary Hit Radio; AC = Adult Contemporary + Soft Adult Contemporary; Country = Country + New Country; News/Talk = News/Talk/Information + Talk/Personality and includes both commercial and non-commercial stations",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Disclaimer",
              "slug": "disclaimer",
              "status": "active",
              "canonId": "91173477-d91f-4024-bbaf-d4f93e3f82dc",
              "version": 1,
              "description": "Legal/cautionary text that occupies most of the body of its slide."
            },
            "tool": null,
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "aa78c544-a2be-4c25-beea-58d4d9ac66c8",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "metric",
          "text": "Monthly reach: 56,734",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Metric",
              "slug": "metric",
              "status": "active",
              "canonId": "019de52c-f923-73bf-8081-d0b1a8c5264d",
              "version": 1,
              "description": "Big-number or KPI value."
            },
            "tool": {
              "name": "Quantification",
              "slug": "quantification",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-47ab-72ce-a079-aab1f5299e88",
              "version": 1,
              "bodyDocId": null,
              "description": "Translating a claim into numbers, charts, or tables.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-7a5dc7c97d53",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.72,
            "w": 0.94,
            "x": 0.03,
            "y": 0.18
          },
          "kind": "table",
          "text": "Table containing 20 rows of radio formats with columns for reach, age, employment, household size, and children presence.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Table",
              "slug": "table",
              "status": "active",
              "canonId": "019de52c-f9c8-7148-8119-eaac9594cd28",
              "version": 1,
              "description": "Tabular data layout."
            },
            "tool": null,
            "subkind": {
              "name": "Data table",
              "slug": "data",
              "status": "active",
              "canonId": "019de52d-02d5-75b8-8abf-88e92bf63569",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "data",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "d5867def-e22f-4c85-8fd8-1811ea8190f4",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.04,
            "w": 0.45,
            "x": 0.03,
            "y": 0.06
          },
          "kind": "title",
          "text": "Top 20 AM/FM Radio formats (ranked by reach)",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:47.892+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "46004722-07b9-4006-9feb-d15a901913de",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [
        {
          "to": 15,
          "arc": {
            "name": "Monroe's Motivated Sequence",
            "slug": "monroes-sequence",
            "status": "active",
            "bestFor": "Persuasive speeches, call-to-action decks",
            "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606",
            "version": 1,
            "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49",
            "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action",
            "description": null,
            "familyLabel": null
          },
          "from": 11,
          "name": "Visualization",
          "beatId": "0f26b46b-1a58-41d0-a5b1-7beaac0e4ea2",
          "matchId": "5762edb2-7957-44c4-8925-ba80cc8099d9",
          "beatType": {
            "name": "Visualization",
            "slug": "monroes-sequence-visualization",
            "status": "active",
            "canonId": "019dd9b8-1786-777e-b185-480585cc47fd",
            "version": 1,
            "description": null
          },
          "evidence": "The data tables and KPI dashboard help visualize the data and trends.",
          "position": 3,
          "isPrimaryArc": true,
          "parentBeatType": {
            "name": "Evidence",
            "slug": "evidence",
            "status": "active",
            "canonId": "019dd9b8-03f9-772a-b84a-4f07b415b77a",
            "version": 1,
            "description": "A dedicated proof beat exists in only ~4 arcs (Gambit, Sequoia, AIDA, Monroes). Other arcs embed evidence inline within development."
          },
          "alignedBlockIds": null,
          "matchConfidence": 0.8
        }
      ],
      "loops": [],
      "locked": true
    },
    {
      "page": 16,
      "type": "setup",
      "function": "summarize",
      "rawType": "appendix_disclosure",
      "block": null,
      "metadata": {
        "slideType": "appendix_disclosure",
        "slideTypeCanon": {
          "name": "Appendix disclosure",
          "slug": "appendix_disclosure",
          "status": "active",
          "canonId": "019de52d-07b2-7549-8e8b-932a19f6e616",
          "version": 1,
          "description": null
        },
        "function": "summarize",
        "functionCanon": {
          "name": "Summarize",
          "slug": "summarize",
          "status": "active",
          "canonId": "019de52d-1541-704f-b86f-bf7b75056373",
          "version": 1,
          "description": null
        },
        "density": "dense",
        "densityScore": 54,
        "componentCount": 6,
        "textChars": 677,
        "nDataPoints": 1,
        "notes": null,
        "elementsJson": [
          "paragraph",
          "logo_grid"
        ],
        "confidence": 1,
        "extraction": {
          "model": "google/gemini-3.1-flash-lite-preview-20260303",
          "runId": null,
          "at": "2026-05-02 18:45:45.275+00",
          "seconds": 2.58,
          "promptVersion": "v2-canon-conditioned"
        }
      },
      "links": {
        "slide": "/slides/019dd923-5de0-76bd-a167-1fb66a42f4df/16",
        "deck": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df",
        "deckAnchor": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df#slide-16",
        "deckJson": "/decks/019dd923-5de0-76bd-a167-1fb66a42f4df.json"
      },
      "components": [
        {
          "bbox": {
            "h": 0.018,
            "w": 0.147,
            "x": 0.033,
            "y": 0.812
          },
          "kind": "callout",
          "text": "Audience Is Everything™",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": null,
            "subkind": {
              "name": "Primary callout",
              "slug": "primary",
              "status": "active",
              "canonId": "019de52c-fbd1-70eb-a9ce-8997f8674c1d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "primary",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:45.275+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "90ec3ebb-99e1-4794-8e63-2c14fda101b4",
          "parentComponentId": null
        },
        {
          "bbox": null,
          "kind": "callout",
          "text": "Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Callout",
              "slug": "callout",
              "status": "active",
              "canonId": "019de52c-f8d3-761a-8953-7d37080de5e2",
              "version": 1,
              "description": "Highlighted callout box."
            },
            "tool": {
              "name": "Visual emphasis",
              "slug": "visual-emphasis",
              "status": "active",
              "bestFor": null,
              "canonId": "019dd9e1-474b-736b-a8eb-a794dd88241c",
              "version": 1,
              "bodyDocId": null,
              "description": "Drawing the eye to one element above the rest of the slide.",
              "familyLabel": null
            },
            "subkind": null,
            "framework": null
          },
          "subkind": null,
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-04-24 14:23:09+00",
            "model": "or:google/gemini-3.1-flash-lite-preview",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "019dd951-f95b-7408-8fb6-a0719fdeabea",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.035,
            "w": 0.155,
            "x": 0.033,
            "y": 0.922
          },
          "kind": "image",
          "text": null,
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Image",
              "slug": "image",
              "status": "active",
              "canonId": "019de52c-f978-701f-a720-51d029d769e7",
              "version": 1,
              "description": "Photo, illustration, screenshot or icon."
            },
            "tool": null,
            "subkind": {
              "name": "Logo",
              "slug": "logo",
              "status": "active",
              "canonId": "019de52c-fdaf-743d-94c4-d7c6a0e55302",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "logo",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:45.275+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "abe20acb-31f8-405f-99de-f78a5a7fff22",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.088,
            "w": 0.464,
            "x": 0.033,
            "y": 0.605
          },
          "kind": "paragraph",
          "text": "Nielsen shapes the world's media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:45.275+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "1c4a6889-83a9-4abd-b811-8f9a4b1b6463",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.044,
            "w": 0.464,
            "x": 0.033,
            "y": 0.711
          },
          "kind": "paragraph",
          "text": "An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4",
              "version": 1,
              "description": "Single prose block in the body of a slide."
            },
            "tool": null,
            "subkind": {
              "name": "Paragraph",
              "slug": "paragraph",
              "status": "active",
              "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "paragraph",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:45.275+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "928c6688-c4bd-4f21-af89-14412265420f",
          "parentComponentId": null
        },
        {
          "bbox": {
            "h": 0.021,
            "w": 0.109,
            "x": 0.033,
            "y": 0.567
          },
          "kind": "title",
          "text": "About Nielsen",
          "attrs": null,
          "canon": {
            "kind": {
              "name": "Title",
              "slug": "title",
              "status": "active",
              "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4",
              "version": 1,
              "description": "Slide title or headline."
            },
            "tool": null,
            "subkind": {
              "name": "Headline",
              "slug": "headline",
              "status": "active",
              "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d",
              "version": 1,
              "description": null
            },
            "framework": null
          },
          "subkind": "headline",
          "groupRole": null,
          "confidence": null,
          "extraction": {
            "at": "2026-05-02 18:45:45.275+00",
            "model": "google/gemini-3.1-flash-lite-preview-20260303",
            "runId": null,
            "seconds": null,
            "promptVersion": null
          },
          "componentId": "c95be7b2-482d-4e3a-ae33-946ecbfa43fa",
          "parentComponentId": null
        }
      ],
      "metrics": [],
      "tools": [],
      "frameworks": [],
      "arcBeats": [],
      "loops": [],
      "locked": true
    }
  ],
  "arcBeats": [
    {
      "from": 2,
      "to": 4,
      "label": "Attention",
      "description": "The CEO quote and comparison table grab the audience's attention."
    },
    {
      "from": 5,
      "to": 7,
      "label": "Need",
      "description": "The industry trends and market landscape slides highlight the need for effective audio advertising."
    },
    {
      "from": 8,
      "to": 10,
      "label": "Satisfaction",
      "description": "The slides on radio use and podcasting growth provide satisfaction by showcasing opportunities."
    },
    {
      "from": 11,
      "to": 15,
      "label": "Visualization",
      "description": "The data tables and KPI dashboard help visualize the data and trends."
    }
  ],
  "loops": [
    {
      "from": 3,
      "to": 10,
      "label": "Pattern Hunter",
      "description": "Identify patterns in audio consumption"
    },
    {
      "from": 5,
      "to": 11,
      "label": "Cost Of Inaction",
      "description": "Highlight the cost of not using radio in advertising strategies"
    }
  ]
}