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Nielsen · consulting-deck

Spring 2022 National Client Meeting

65 pages · 5 arc beats · 2 loops

Consulting-Deck Download JSON
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Spring 2022 National Client Meeting

Nielsen
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 40 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 4 slides 100% 4/4 slides 100% 4/4 slides · 15 hits
— 0/4 slides
— 0/4 slides
— 0/4 slides
100% 4/4 slides 25% 1/4 slides Problem & Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 22 hits
— 0/5 slides
60% 3/5 slides 60% 3/5 slides 100% 5/5 slides 100% 5/5 slides Solution & Approach 3 slides 100% 3/3 slides 100% 3/3 slides · 19 hits
— 0/3 slides
— 0/3 slides
— 0/3 slides
100% 3/3 slides 100% 3/3 slides Evidence & Proof 11 slides 100% 11/11 slides 100% 11/11 slides · 78 hits
— 0/11 slides
81.8% 9/11 slides · 11 hits
— 0/11 slides
100% 11/11 slides
— 0/11 slides
Impact & Next Steps 17 slides 100% 17/17 slides 100% 17/17 slides · 82 hits
— 0/17 slides
5.9% 1/17 slides
— 0/17 slides
100% 17/17 slides
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Slide inventory

65
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detailBeat · Situation & Context
02
transition
Open slide detailBeat · Situation & Context
03
front_matter
Open slide detailBeat · Situation & Context
04
establish_context
Open slide detailBeat · Situation & ContextLoop · Golden Circle
05
The slide uses a funnel-like visual structure to represent the aggregation of data sources.transition
Open slide detailLoop · Golden Circle
06
plan_implementation
Open slide detailLoop · Golden Circle
07
summarize
Open slide detailLoop · Golden Circle
08
Uses a 'Current State vs Future State' comparison framework.establish_context
Open slide detailLoop · Golden Circle
09
The slide uses a linear process flow to describe data integration.present_framework
Open slide detailLoop · Golden Circle
10
plan_implementation
Open slide detail
11
transition
Open slide detail
12
The slide outlines technical components of a measurement strategy.present_solution
Open slide detail
13
transition
Open slide detail
14
The slide uses a visual metaphor of disparate blocks merging into a single foundation layer.transition
Open slide detail
15
front_matter
Open slide detail
16
present_solution
Open slide detail
17
front_matter
Open slide detail
18
quantify_impact
Open slide detail
19
The slide uses a large, emotive photo to set the context for audience measurement.establish_context
Open slide detail
20
The slide uses a visual of a streaming service UI to illustrate the complexity of ad targeting.frame_problem
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
21
Uses a visual metaphor of mapping specific individuals to specific ad categories.present_solution
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
22
The slide uses a process flow to show the transition from household identification to real-time viewer identification.present_solution
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
23
present_solution
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
24
The slide uses a timeline-style process flow to highlight a specific intervention point.present_solution
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
25
present_solution
Open slide detailBeat · Solution & ApproachLoop · Logic Chain
26
The slide uses a waterfall-like visual to show incremental impression growth and corresponding revenue impact.quantify_impact
Open slide detailBeat · Solution & ApproachLoop · Logic Chain
27
summarize
Open slide detailBeat · Solution & ApproachLoop · Logic Chain
28
front_matter
Open slide detail
29
front_matter
Open slide detail
30
The chart uses a stacked bar approach to show weekly reach vs incremental monthly reach.analyze_data
Open slide detailBeat · Evidence & Proof
31
The chart highlights 'Total Use of TV' as a sub-segment of the total media consumption.summarize
Open slide detailBeat · Evidence & Proof
32
The slide uses two donut charts to illustrate market share and fragmentation.analyze_data
Open slide detailBeat · Evidence & Proof
33
The slide uses a donut chart to show the total streaming share and a second donut chart to show the breakdown of that share by brand.analyze_data
Open slide detailBeat · Evidence & Proof
34
The chart uses a 100% stacked bar format to show share of time, with total volume annotated on the right.quantify_impact
Open slide detailBeat · Evidence & Proof
35
The chart uses a 100% stacked bar format to compare device preference distributions across age segments.analyze_data
Open slide detailBeat · Evidence & Proof
36
The chart shows percentages of titles distributed among services; note that these likely sum to >100% due to non-exclusive distribution.analyze_data
Open slide detailBeat · Evidence & Proof
37
size_opportunity
Open slide detailBeat · Evidence & Proof
38
analyze_data
Open slide detailBeat · Evidence & Proof
39
quantify_impact
Open slide detailBeat · Evidence & Proof
40
diagnose
Open slide detailBeat · Evidence & Proof
41
transition
Open slide detail
42
transition
Open slide detail
43
The chart shows a decline in total hours viewed from 42.2B to 41.0B, with a significant increase in Connected TV share.analyze_data
Open slide detail
44
The chart uses bubble size to represent average weekly time spent.analyze_data
Open slide detail
45
The chart shows a net decline in reach despite AVOD growth, with SVOD-only users increasing significantly.quantify_impact
Open slide detail
46
The chart shows a 100% stacked bar chart representing the share of reach for different TV viewing combinations over time.analyze_data
Open slide detail
47
The slide uses a dual-axis combo chart (bar + line) for reach and a horizontal bar chart for the lift index.quantify_impact
Open slide detail
48
The slide uses pie charts to show the composition of reach for different age demographics.analyze_data
Open slide detail
49
transition
Open slide detailBeat · Impact & Next Steps
50
The chart shows a significant spike in 2020 early in the year, likely related to pandemic lockdowns.analyze_data
Open slide detailBeat · Impact & Next Steps
51
The chart tracks market share shifts between traditional broadcast/cable and various streaming services.analyze_data
Open slide detailBeat · Impact & Next Steps
52
Data sourced from Nielsen and MoffettNathanson estimates.analyze_data
Open slide detailBeat · Impact & Next Steps
53
The chart displays the composition of the top 10 shows by platform over time.analyze_data
Open slide detailBeat · Impact & Next Steps
54
The chart uses a central image of a remote control inside a donut chart.analyze_data
Open slide detailBeat · Impact & Next Steps
55
The chart uses Netflix as the 100% baseline for comparison.analyze_data
Open slide detailBeat · Impact & Next Steps
56
quantify_impact
Open slide detailBeat · Impact & Next Steps
57
analyze_data
Open slide detailBeat · Impact & Next Steps
58
The chart shows a consistent gap between MVPD and non-MVPD penetration, with MVPD households showing significantly higher adoption.analyze_data
Open slide detailBeat · Impact & Next Steps
59
The chart illustrates a 'short tail' distribution where a few shows dominate the top lists while many others appear for only one week.analyze_data
Open slide detailBeat · Impact & Next Steps
60
The chart illustrates a consistent pattern of viewership peaking early and fading quickly for major original content.analyze_data
Open slide detailBeat · Impact & Next Steps
61
analyze_data
Open slide detailBeat · Impact & Next Steps
62
The chart illustrates a 'quick fade' pattern where viewership peaks early and drops significantly within a few weeks.analyze_data
Open slide detailBeat · Impact & Next Steps
63
other
Open slide detailBeat · Impact & Next Steps
64
appendix
Open slide detailBeat · Impact & Next Steps
65
summarize
Open slide detailBeat · Impact & Next Steps