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      "Rewrite topic-label titles in the analytics block (p.36, p.50, p.52, p.53, p.55) into declarative insights — e.g., p.53 → 'Streaming platforms now produce 6 of Nielsen's Top 10 shows, up from 2 in 2020'.",
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      "Three disjoint narratives stitched together (Nielsen ONE product story, macro streaming insights, Netflix investor analysis) with no connective tissue; the cover is even repeated at p.28.",
      "Many titles in the analytical middle are noun phrases ('Minutes Viewed', 'Available Video Content', 'Number of Shows in Nielsen Top 10 by Platform') that force the reader to derive the insight from the chart.",
      "The provocative tension on p.20 ('how do you increase ad yield and reach the right viewer?') is answered only by product features (p.22–24), never by a quantified business case beyond a single $8M slide (p.26)."
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