Ipsos · consulting-deck
IPSOS GLOBAL TRUSTWORTHINESS MONITOR
66 pages · 5 arc beats · 2 loops
IPSOS GLOBAL TRUSTWORTHINESS MONITOR
Ipsos arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
1510152025303540455055606566
Deck intelligence map
5 coverage by narrative range · generated from this deck JSON
Narrative range 66 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 5 slides 100% 5/5 slides 100% 5/5 slides · 25 hits — 0/5 slides
20% 1/5 slides · 2 hits — 0/5 slides
100% 5/5 slides — 0/5 slides
Need 10 slides 100% 10/10 slides 100% 10/10 slides · 59 hits — 0/10 slides
30% 3/10 slides · 4 hits — 0/10 slides
100% 10/10 slides 90% 9/10 slides Satisfaction 13 slides 100% 13/13 slides 100% 13/13 slides · 93 hits — 0/13 slides
76.9% 10/13 slides · 13 hits — 0/13 slides
100% 13/13 slides 100% 13/13 slides Visualization 12 slides 100% 12/12 slides 100% 12/12 slides · 67 hits — 0/12 slides
41.7% 5/12 slides · 7 hits — 0/12 slides
100% 12/12 slides — 0/12 slides
Action 26 slides 100% 26/26 slides 100% 26/26 slides · 170 hits — 0/26 slides
50% 13/26 slides · 16 hits — 0/26 slides
100% 26/26 slides — 0/26 slides
Slide inventory
66 every slide · same image gating as the playbook
03
The slide uses a dual-bar chart to contrast trust and untrustworthiness across 11 sectors, including year-over-year changes.summarize
Open slide detailBeat · Attention
04
The chart tracks 10 different sectors over 4 years. The text provides context on the Ipsos Global Trustworthiness Monitor.analyze_data
Open slide detailBeat · Attention
05
The slide uses a photo of a person adjusting a thermostat to evoke a sense of domestic concern or cost-of-living anxiety.establish_context
Open slide detailBeat · Attention
06
The slide uses a COVID-19 social distancing sign as a visual metaphor for the pandemic's impact on trust.summarize
Open slide detailBeat · Need
07
The slide serves as a thematic divider or key takeaway page.summarize
08
The slide features a portrait of the author and a thematic background image.summarize
12
The slide uses a famous quote about changing one's mind to contrast with the stability of trust trends in global industries.summarize
13
The slide uses a high-impact background image to convey a sense of optimism and perspective.summarize
14
The slide uses a horizontal bar chart to rank trust drivers by importance, with a callout box emphasizing the core message.analyze_data
15
The slide discusses the Ipsos Reputation Council Report involving 117 senior communicators.summarize
16
The chart tracks 8 distinct trust drivers for the pharmaceutical industry from 2019 to 2022.analyze_data
17
The chart shows 8 distinct trust drivers, each with data points for 4 years (2019-2022).analyze_data
18
The slide contrasts global trends with specific APAC growth, attributing it to Japan and South Korea.analyze_data
19
Includes contact information for the Associate Director at Ipsos.summarize
21
The slide uses a dark blue callout box to emphasize the core thesis statement.establish_context
22
The slide highlights a correlation between trust and perceived regulatory appropriateness.analyze_data
23
The chart shows a negative correlation between trust and the desire for more regulation.analyze_data
24
The slide discusses the tension between energy transition, climate change, and regulatory pressure, using Ipsos Global Trustworthiness Monitor data.analyze_data
29
The slide uses a visual metaphor (crumbs on a plate) to illustrate the theme of 'crumbs of comfort'.transition
Open slide detailBeat · Visualization
30
The chart shows a 'rally-round-the-flag' effect during the pandemic.analyze_data
Open slide detailBeat · Visualization
31
The slide uses a narrative structure to group countries by their trust trajectories over the last four years.summarize
Open slide detailBeat · Visualization
32
The slide discusses the 'halo effect' of government pandemic response and the shift in public blame toward external economic factors.summarize
Open slide detailBeat · Visualization
33
The slide uses a metaphorical image of a pothole to represent economic/infrastructure decay.summarize
Open slide detailBeat · Visualization
34
The chart shows a negative correlation between excess deaths and net trust in government.analyze_data
Open slide detailBeat · Visualization
35
The slide uses a metaphor of building blocks to represent rebuilding trust.summarize
Open slide detailBeat · Visualization
36
The slide uses a metaphor of walking on a log to represent the precarious nature of trust.summarize
Open slide detailBeat · Visualization
39
The slide highlights that trust is a slow-changing phenomenon tied to deep-held values.analyze_data
Open slide detailBeat · Visualization
40
The slide uses a grouped bar chart format to display longitudinal survey data.analyze_data
Open slide detailBeat · Visualization
41
The slide uses a metaphor of a board game (snakes and ladders) to illustrate the shifting levels of trust.summarize
Open slide detailBeat · Action
42
The chart uses a grouped bar format for each profession across four years.analyze_data
Open slide detailBeat · Action
43
The slide discusses the persistence of pre-formed opinions and the retention of pandemic-related trust gains in specific sectors like pharma and food & drink.summarize
Open slide detailBeat · Action
46
The slide uses a metaphor of a card game (Ace of Diamonds) to illustrate the 'trust' theme.summarize
Open slide detailBeat · Action
47
The chart displays 'Agree' vs 'Disagree' percentages for the statement 'Trust business leaders to tell the truth'.compare_peers
Open slide detailBeat · Action
48
The chart displays 'Agree' vs 'Disagree' percentages across 21 countries, sorted by agreement level.analyze_data
Open slide detailBeat · Action
50
The slide serves as a section divider or thematic opener for a discussion on corporate social responsibility.establish_context
Open slide detailBeat · Action
51
The slide uses data from the Ipsos Global Trustworthiness Monitor to argue that while the role of business is evolving, trust remains a critical driver of businsummarize
Open slide detailBeat · Action
52
Includes contact information for the Ipsos Corporate Reputation team.summarize
Open slide detailBeat · Action
54
The slide uses a pull-quote style callout box to emphasize the core thesis.summarize
Open slide detailBeat · Action
55
The table compares the percentage of respondents selecting specific trust drivers across generations, with a 'vs All' delta column.analyze_data
Open slide detailBeat · Action
56
The slide uses a metaphor of dice to represent chance or commonality, contrasting with the text's argument about shared values.summarize
Open slide detailBeat · Action
57
The slide challenges the narrative that younger generations are less trusting, showing older generations often have lower trust levels.analyze_data
Open slide detailBeat · Action
59
The chart displays 8 lines representing trust and distrust levels for Gen Z, Millennials, Gen X, and Baby Boomers.analyze_data
Open slide detailBeat · Action
60
The chart tracks trust vs distrust across four generations (Baby Boomers, Gen X, Millennials, Gen Z) over three years.analyze_data
Open slide detailBeat · Action
61
The chart tracks trust and distrust levels across four generations (Baby Boomers, Gen X, Millennials, Gen Z) from 2019 to 2022.analyze_data
Open slide detailBeat · Action