Ipsos · consulting-deck
PERILS OF PERCEPTION
39 pages · 3 arc beats · 2 loops
PERILS OF PERCEPTION
Ipsos arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
3 coverage by narrative range · generated from this deck JSON
Narrative range 34 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Problem (Identify pain) 6 slides 100% 6/6 slides 100% 6/6 slides · 43 hits — 0/6 slides
66.7% 4/6 slides · 5 hits 50% 3/6 slides 100% 6/6 slides — 0/6 slides
Agitate (Make it worse) 4 slides 100% 4/4 slides 100% 4/4 slides · 23 hits — 0/4 slides
100% 4/4 slides — 0/4 slides
100% 4/4 slides 100% 4/4 slides Solution (Provide relief) 24 slides 100% 24/24 slides 100% 24/24 slides · 112 hits — 0/24 slides
79.2% 19/24 slides 8.3% 2/24 slides 100% 24/24 slides 100% 24/24 slides Slide inventory
39 every slide · same image gating as the playbook
01
The slide features a maze image, likely a metaphor for the complexity of public perception.front_matter
03
The slide uses a high-impact visual of an eye to reinforce the theme of perception.establish_context
Open slide detailBeat · Problem (Identify pain)
04
The slide uses an optical illusion graphic to represent the theme of perception vs reality.establish_context
Open slide detailBeat · Problem (Identify pain)
05
The slide uses a timeline framework to display historical research outputs.summarize
Open slide detailBeat · Problem (Identify pain)
06
The slide uses a timeline structure to present historical research findings and their associated themes.illustrate_case
Open slide detailBeat · Problem (Identify pain)
07
The slide uses a spectrum-based layout to contrast internal cognitive factors with external information sources.diagnose
Open slide detailBeat · Problem (Identify pain)
11
Data from Ipsos Perils of Perception 2024.summarize
13
The chart highlights a significant perception gap where respondents consistently overestimate the wealth concentration of the top 1% in most countries.analyze_data
14
The chart shows the percentage point difference between the average public guess and the actual data, highlighting a widespread tendency to overestimate wealth analyze_data
15
The chart uses a 45-degree line to distinguish between countries where the public underestimates vs. overestimates wealth concentration.compare_peers
16
The chart displays a bar chart of perceived percentages alongside a column of actual percentages.analyze_data
17
The chart uses a diverging bar structure to show the 'point difference' between perceived and actual immigrant population percentages.analyze_data
18
The chart uses a diagonal line to represent parity; points below the line indicate overestimation.compare_peers
19
The chart displays perceived percentages, not actual data. The '13-country average' is the top row.analyze_data
20
The chart highlights a significant gap between perceived and actual Muslim population percentages in most countries.analyze_data
21
The diagonal dashed line represents the line of accuracy; points below the line indicate an overestimation of the Muslim population.analyze_data
22
The chart displays the percentage of respondents who believe the homicide rate is 'Higher', 'About the same', or 'Lower' than in 2000, sorted by the 'Higher' caanalyze_data
23
The chart plots actual change (y-axis) against perceived change (x-axis).analyze_data
24
The chart excludes Mexico and Colombia. The x-axis represents the net perception (% higher minus % same/lower), and the y-axis represents the actual change in hanalyze_data
25
The chart displays 'Agree' percentages as dark purple bars, with 'Disagree' percentages listed on the right.analyze_data
26
The chart displays 'Untrue' (dark purple) and 'True' (light purple) responses, sorted by the 'Untrue' percentage.analyze_data
27
The chart displays 'True' vs 'Untrue' responses for a specific statement about elites replacing the original population.analyze_data
28
The slide explores cognitive biases and external influences on public perception.analyze_data
29
The chart compares 2024 and 2018 data across 22 comparator countries.analyze_data
30
The chart shows a global trend of increasing belief that social media misleads people, with some notable exceptions like Malaysia and South Africa.analyze_data
31
The chart shows a general decline in the perception that media misleads people across most countries between 2018 and 2024.analyze_data
32
The chart shows a consistent decline in the perception that politicians mislead people across almost all surveyed countries between 2018 and 2024.analyze_data
33
The table displays percentages of respondents selecting specific reasons for public misconceptions, with color-coding indicating intensity.analyze_data
34
The table uses a color-coded intensity scale (red) to represent the percentage of respondents selecting each reason.analyze_data
35
The chart displays three lines representing different survey statements plotted against time spent on social media.analyze_data
36
The chart shows how news consumption habits correlate with specific beliefs or levels of trust.analyze_data