PERILS OF PERCEPTION · page 3 of 39
The slide uses a high-impact visual of an eye to reinforce the theme of perception.
Consulting deck · situation_overview · establish_context · overcrowded density
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Audience Definition slide · 70%
Public misperceptions prove to be persistent, spanning most countries and covering a wide range of topics including society's demographic makeup, the prevalence of obesity, the leading causes of death
Storytelling Effect slide · 50%Consumer misperceptions may also result in misaligned expectations. Brands and organisation must take into account what consumers believe about a topic - even if they are 'wrong' - in order to meet -
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