Bain · consulting-deck
Southeast Asia’s digital consumers: A new stage of evolution
88 pages · 4 arc beats · 2 loops
Southeast Asia’s digital consumers: A new stage of evolution
Bain arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
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Deck intelligence map
4 coverage by narrative range · generated from this deck JSON
Narrative range 34 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Attention 4 slides 100% 4/4 slides 100% 4/4 slides · 20 hits — 0/4 slides
— 0/4 slides
— 0/4 slides
100% 4/4 slides — 0/4 slides
Need 6 slides 100% 6/6 slides 100% 6/6 slides · 43 hits — 0/6 slides
33.3% 2/6 slides — 0/6 slides
100% 6/6 slides 100% 6/6 slides Satisfaction 10 slides 100% 10/10 slides 100% 10/10 slides · 72 hits — 0/10 slides
90% 9/10 slides · 12 hits 10% 1/10 slides 100% 10/10 slides — 0/10 slides
Action 14 slides 100% 14/14 slides 100% 14/14 slides · 80 hits — 0/14 slides
35.7% 5/14 slides 7.1% 1/14 slides 100% 14/14 slides — 0/14 slides
Slide inventory
88 every slide · same image gating as the playbook
01
Includes a visual representation of a digital ad overlaying a real-world scene.front_matter
Open slide detailBeat · Attention
03
This slide acts as a repository or index for a series of reports.summarize
Open slide detailBeat · Attention
04
The slide serves as an executive introduction to a larger report.establish_context
Open slide detailBeat · Attention
05
The slide uses a split-pane layout with dark and light backgrounds to contrast two distinct insights.summarize
06
The slide uses a split-layout design to present two distinct key takeaways.summarize
07
The slide uses a 2x2 grid layout to present four distinct points.summarize
08
The slide presents two numbered points (9 and 10) as part of a larger list.summarize
10
Includes multiple footnotes referencing data sources.establish_context
11
The slide uses a color-coded bar chart system to compare regional performance against SEA.summarize
Open slide detailBeat · Satisfaction
12
Includes demographic shift (working age population) and economic shift (household income classes).quantify_impact
Open slide detailBeat · Satisfaction
13
The slide uses a photo to illustrate a growing population and consumption context.establish_context
Open slide detailBeat · Satisfaction
14
The slide uses a logarithmic scale on the x-axis to show the inflection point of consumption growth as GDP per capita increases.size_opportunity
Open slide detailBeat · Satisfaction
15
Includes a stacked bar chart showing FDI vs Domestic investment share and a grouped bar chart comparing CAGR across regions.quantify_impact
Open slide detailBeat · Satisfaction
16
The slide provides a narrative summary of market growth trends in SEA, supported by specific figures for Indonesia, Philippines, Vietnam, Thailand, and Malaysiaestablish_context
Open slide detailBeat · Satisfaction
17
The slide uses a stacked bar chart to illustrate the transition from 'not yet online' to 'internet access' to 'purchased online'.quantify_impact
Open slide detailBeat · Satisfaction
18
The chart uses a Marimekko-style approach where bar width represents total population and height represents digital consumer penetration.size_opportunity
Open slide detailBeat · Satisfaction
20
The slide provides a narrative summary of market trends rather than a chart-based visualization.summarize
Open slide detailBeat · Satisfaction
21
The chart uses a grouped bar structure per country, with percentage growth annotations between bars.analyze_data
22
The chart uses color coding (red for decline, green for growth) to highlight performance trends by category.analyze_data
23
The chart uses a grouped bar structure to show year-over-year changes, with percentage change callouts for the most recent period.analyze_data
24
The chart is split into 'Essential' and 'Non-essential' categories, with percentage growth indicated below each pair of bars.analyze_data
26
The slide uses a grouped bar chart to compare penetration rates across five categories, supplemented by a data table showing share of total retail and expected analyze_data
27
Includes demographic breakdown of survey respondents and a logo grid of interviewed companies.summarize
29
Data source: Southeast Asia's Digital Consumers: A New Stage of Evolution by Meta and Bain & Company.quantify_impact
31
The slide uses a wave-like path to visualize the oscillation between online and offline touchpoints across the purchase funnel.illustrate_case
32
The slide uses a wave-like path to show the movement between online and offline states across five stages: Discovery, Evaluation, Purchase, Support, and Returnspresent_framework
33
The slide uses a narrative structure to explain consumer behavior across the funnel stages: Discovery, Evaluation, Purchase, and Post-purchase.establish_context
34
The slide uses a circular progress indicator to represent the percentage of online activity at each stage of the customer journey.present_framework
35
The slide uses a bar chart to segment product categories by consumer intent (planned vs. discovery-led).analyze_data
37
The slide uses a pie chart to show channel share and a callout to show growth in online channel usage from 2020 to 2022.analyze_data
38
The table highlights 'Online word of mouth' as the most cited source in SEA, with social media ads and influencer posts dominating the second and third spots.analyze_data
40
The table uses color-coded icons to represent different categories of reasons for consumer behavior.compare_options
42
Includes detailed methodology notes in the footer regarding market share definitions for large vs. small brands.summarize
43
The chart distinguishes between 'Non-essentials' (grey) and 'Essentials' (dark blue).analyze_data
44
The chart uses a stacked bar format to compare consumer behavior across two categories (non-essentials vs. essentials) and three buyer segments.analyze_data
45
The slide uses a color-coded matrix to visualize consumer preferences across SEA, ID, MY, PH, SG, TH, and VN.analyze_data
46
The slide uses a grid of metrics to show growth percentages for specific categories.illustrate_case
47
The slide uses a matrix-like layout to map top reasons for switching by country.analyze_data
48
The slide uses a high-quality lifestyle photo to illustrate the concept of online shopping.summarize
50
The chart uses a grouped bar chart format to compare NPS performance across three years (2020, 2021, 2022) for six countries (ID, MY, PH, SG, TH, VN).analyze_data
51
The slide discusses survey findings regarding consumer satisfaction drivers (variety, price, availability).diagnose
52
The slide uses a split-layout: left side presents a ranked list of drivers/barriers, right side provides a definition of NPS.diagnose
53
Data source: Meta and Bain & Company survey of 15,767 respondents in Southeast Asia.analyze_data
54
The slide uses a combination of a pie chart and a stacked bar chart to illustrate market share in the eCommerce sector.analyze_data
56
The chart shows a breakdown of alternative eCommerce spending by channel (Classifieds, Group buy, Live buying, Business messaging) for SEA-6 and individual counanalyze_data
57
The slide includes a quote from Hanh Vu regarding integration and automation challenges.quantify_impact
58
Data sourced from a Meta-commissioned survey of 15,767 respondents in ID, MY, PH, SG, TH, VN.summarize
59
Includes a quote from a McDonald's executive regarding content strategy.illustrate_case
63
The slide uses a timeline framework to categorize metaverse development stages.present_framework
64
The slide uses a custom dot-plot/ranking visualization to compare regional adoption of specific technologies.summarize
65
The slide uses a combination of donut charts for high-level category adoption and horizontal bar charts for specific sub-category usage metrics.analyze_data
66
The slide highlights that while overall tech adoption is high, healthtech and edtech penetration is at 36% each, with specific sub-segment usage data provided.analyze_data
67
The slide uses a color-coded legend to categorize drivers/barriers into Features, Convenience, and Others.compare_options
68
The chart displays penetration percentages for Virtual Worlds, Augmented Reality, Virtual Reality, Cryptocurrencies, and NFTs across SEA-6, ID, MY, PH, SG, TH, analyze_data
70
Includes footnote detailing scope of PE/VC deals and geographic coverage.analyze_data
74
The slide uses a series of big numbers to contrast market awareness with internal capability gaps.diagnose
Open slide detailLoop · Cost Of Inaction
76
The slide uses a high-impact visual of a busy street scene to evoke the energy and growth of the region.summarize
Open slide detailBeat · Action