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still rising despite slower growth year-on-year,\" but slides 5-8 and 32 rely on labels like \"Introduction\" or \"Essential category.\"", "mece_structure": "The sections broadly separate macro opportunity, omnichannel behavior, value seeking, future tech, and business response, but eCommerce platform behavior and engagement themes overlap across slides 29-59.", "closing_strength": "Slides 75-86 provide a clear recommendation stack and next-step framing, but the deck loses final momentum by ending with a testimonial on slide 87 and company boilerplate on slide 88.", "evidence_quality": "Claims are strongly supported by survey data, charts, footnotes, and executive quotes across slides 21-24, 43-50, and 65-71, with only some recommendation slides relying more on assertion.", "clarity_of_thesis": "The central argument is directionally visible by slide 4, but the clearest thesis, \"The Southeast Asia opportunity outweighs growing uncertainty,\" arrives only on slide 9.", "production_quality": "The deck is professionally produced with 67 action-title slides and disciplined sourcing, but repeated labels, very long quote titles, inconsistent numbering, and 33 overcrowded slides reduce polish.", "visual_storytelling": "The deck generally matches message to tool with market charts, journey maps, big-number slides, and quotes, though crowded chart/table pages such as slides 22, 26, 49, and 65 weaken the visual hierarchy." }, "slidesAnalyzed": 88 }, "review": { "backend": null, "verdict": "A well-resourced thought-leadership report with a real S->C->A->R spine and many strong metric-anchored action titles, but the diluted opening, sprawling analytical middle and trailing close keep it as a solid B+ Storymakers exemplar rather than a top-tier one - useful as a teaching example for action-titles and pillar dividers, less so for opening/closing discipline.", "reviewedAt": "2026-04-25 11:38:32+00", "slidesSeen": 88, "suggestions": [ "Collapse the three 'Introduction' slides (pp 6-8) into a single thesis slide that states the central argument in one declarative sentence, immediately after the Top 10 insights", "Add a one-page recap slide between the recommendations (p86) and the quote/About pages - a memorable close that restates the headline plus the 6 actions on a single page", "Insert 2-3 mid-section synthesis slides inside the long analytical block (around pp 40, 50, 60) that pull the data findings into a single 'so what' headline before the next pillar", "Rewrite the remaining topic-label titles ('Essential category' p32, 'Methodology' p27, the untitled quote slides) as declarative action titles, and move 'Methodology' to the appendix", "Standardise divider format - use a single section_divider style across pp 9, 28, 41, 62, 75 and remove the back-to-back transition at pp 72-73" ], "closingScore": 70, "openingScore": 68, "topStrengths": [ "Leads with synthesis: p5 'Top 10 insights' surfaces the answer before the build, a textbook Storymakers move", "Explicit recommendation spine: 6 numbered actions (pp 76-86) under a clear 'WHAT NOW FOR BUSINESSES?' divider rather than burying the so-what", "Strong metric-anchored action titles in the analytical middle (e.g. p24, p43, p49, p57, p60) that carry the argument in the headline", "Clear pillar structure with five thematic transitions (pp 9, 28, 41, 62, 75) giving the reader navigational handrails" ], "topWeaknesses": [ "Three consecutive slides titled 'Introduction' (pp 6-8) waste the opening real estate after a strong p5 hook", "Long analytical middle (pp 29-71, ~40 slides of analyze_data) with limited mid-section synthesis slides - risks reading as a data dump", "Closing trails off into a quote (p87) and About page (p88) instead of a punchy summary that restates the headline", "Inconsistent divider taxonomy (transition vs. section_divider vs. context) and stacked transitions at pp 72-73 weaken the structural seams", "Several non-action titles ('Essential category' p32, 'Methodology' p27 mid-deck, untitled 'Quote' slides) reduce skim-readability" ], "narrativeScore": 72, "pillarCritique": "Dividers (pp 9, 28, 41, 62, 72, 75) read as broadly MECE pillars (opportunity -> channels -> consumer behaviour -> future tech -> imperative -> actions), but the format is inconsistent - some are typed as section_divider, others as transition or context - and pp 72-73 stack two transitions back-to-back, weakening the seams.", "closingCritique": "There is a genuine call-to-action spine - 6 numbered recommendations (pp 76-86) under an explicit 'WHAT NOW FOR BUSINESSES?' divider - but the close trails off into a quote (p87) and a boilerplate 'About Meta and Bain' (p88) rather than a memorable summary slide that re-asserts the headline.", "openingCritique": "p5 'Top 10 insights' is a strong lead-with-the-answer move, but it is immediately followed by three slides all titled 'Introduction' (pp 6-8) which blunt the punch and delay the real thesis until the p9 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it in the Discovery and Evaluation stages. We are seeing some rebalancing to offline in the Purchase stage, accounting for 41% of the share of wallet among our respondents. This shows the need for a shopping experience that enables seamless switching between online and offline. Consumers are still discovery-led (accounting for 60% of survey respondents), though there is more planned buying for essential items.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:03.179+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "94fb868e-c65a-445c-a7b1-4bfbcc912d3c", "parentComponentId": null }, { "bbox": { "h": 0.45, "w": 0.41, "x": 0.046, "y": 0.00268 }, "kind": "paragraph", "text": "Southeast Asia's eCommerce gross market value (GMV) has slowed this year compared with the past two years, declining at a compounded annual growth rate (CAGR) of 48% to 15%. This is likely driven by a decline in the frequency of online purchases, as consumers now have the option to go offline to buy products following the lifting of COVID-19 restrictions. That said, the overall outlook for digital shopping remains positive, with GMV still expected to grow by a CAGR of 17% from US$129 billion in 2022 to US$280 billion in 2027. The digital consumer population in the region is still growing steadily. The number is forecast to reach 370 million by end-2022, accounting for 82% of the total population of 15-year-olds and above. This figure is projected to rise further to 402 million by 2027, accounting for 88% by the end of the forecast period. 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Experimentation, value-consciousness and engagement are top consumer behaviors. Online shoppers in the region are experimenting with different brands—53% of respondents have switched their most purchased brand—and are using more online platforms than before (from 8 to 15) in search of better value and products.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:54:57.999+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "4d090e18-26fc-480f-9d7d-9eba6e0b27a2", "parentComponentId": null }, { "bbox": { "h": 0.32, "w": 0.43, "x": 0.54, "y": 0.58 }, "kind": "list", "text": "8. Business messaging, video and creator economy growing in importance in the region. The desire for more experimentation and engagement has in turn prompted the rise of business messaging in the digital shopping space, with 63% of respondents having used it in the past year.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Numbered list", "slug": "numbered", "status": "active", "canonId": "019de52c-fcc0-7718-a284-a4250c805df2", "version": 1, "description": null }, "framework": null }, "subkind": "numbered", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:54:57.999+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "756c4003-9a04-4b93-82a6-cc5283a42df8", "parentComponentId": null }, { "bbox": { "h": 0.32, "w": 0.43, "x": 0.045, "y": 0.15 }, "kind": "list", "text": "5. Social media videos are the fastest-growing source for online discovery. Social media accounts for almost half of online discovery, consisting of image feed (15%), videos (21%) and related tools such as messaging (10%). 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The region's projected real GDP growth from 2022 to 2023 is forecast to outpace most other markets such as the US, the EU, and China. By the end of next year, the region is expected to maintain its projected growth at 5.1% compared with other markets such as the US (at 1.3%), the EU (2.1%), and China (4.7%). Southeast Asia's projected annual inflation rate from 2022 to 2023 is also expected to fare better than most of its peers. 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Mitigation measures have been taken to help stem the impact of these disruptions", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:00.251+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c4d193e1-6d6a-4314-acae-4ecf194b7050", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.45, "x": 0.05, "y": 0.21 }, "kind": "paragraph", "text": "Southeast Asia continues to navigate the uncertainties brought about by the impact of COVID-19 and macroeconomic headwinds. The pandemic has derailed GDP growth in Asia Pacific by at least two years, and geopolitical issues have left a deep impact on the world's economy. Significant hikes in commodity prices, such as crude oil (up 65% between May 2021 and May 2022), palm oil (up 51%), wheat (up 76%), and coffee (up 40%), have contributed to inflationary pressures that have been felt by consumers globally. In addition, backlogged global supply chains remain an issue, with longer delivery times observed in many parts of the world. This combination has dragged consumer confidence to an all-time low across many regions.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:00.251+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ca7a3aa4-8975-4887-8e09-e1f5e58304b5", "parentComponentId": null }, { "bbox": { "h": 0.25, "w": 0.45, "x": 0.05, "y": 0.45 }, "kind": "paragraph", "text": "Amid these challenging times, leadership teams across the region have been feeling the pinch and are under pressure to ride through this period of uncertainty. Ninety-two percent of the senior executives we surveyed in the consumer packaged goods industry said they were concerned by both the short-term and three-year economic outlook. All of them reported thinner business margins, dwindling stock piles, and employee attrition. Sixty-seven percent are already seeing consumers trading down to value products. Mitigation measures have been taken to help stem the impact of these disruptions. 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World Economic Outlook GDP forecast indexed to 100 in 2019. Source: Asian Development Outlook database\n2. Commodity prices May 2021-May 2022 increase as per World Bank Commodities Price Data. Source: OECD (Consumer Confidence Index), World Bank, Lit. search\n3. Source: Survey of Southeast Asian CEOs performed by Bain, June 2022\n4. Note: Projections as of July 2022. Source: Euromonitor, International Monetary Fund", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. 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Revenue growth management: Offset cost-of-goods inflation through pricing, price pack architecture, and promotional strategy. Optimize trade spend, which typically takes up a significant proportion of gross sales. Zero-base promo spending by maximizing the return on investment while driving long-term customer lifetime value. If possible, seek co-funding from suppliers. 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The mobile screen is likely to become the new storefront—social platforms are expected to dominate consumers’ attention, and physical cash is likely to be a thing of the past. Stores are likely to become show-rooms for high-involvement purchases or pick-up points for immediate consumption; everyday items and staples will likely only be sold online. We can expect the new industry standard for last-mile delivery to be “same hour, same day”. AI will likely be setting prices, allocating inventory, and optimizing product flows. Technologists will likely outnumber merchants in an organization.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:07.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "cd431c33-e543-4a09-b682-142ec9d84c75", "parentComponentId": null }, { "bbox": { "h": 0.15, "w": 0.38, "x": 0.54, "y": 0.155 }, "kind": "title", "text": "05. Take a future-back approach on your industry", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:07.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "e11146a9-411a-49dc-8003-9779c1f14109", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [ { "matchId": "e53c10ac-afa5-41fb-9031-ed08fa5568a4", "evidence": "The slide explicitly mentions taking a 'future-back' approach to industry evolution.", "framework": null, "confidence": 0.8, "extraction": { "at": "2026-05-02 18:55:07.982+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "pageNumber": 82, "frameworkName": "flatten-fight-future" } ], "arcBeats": [ { "to": 88, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 75, "name": "Action", "beatId": "0d1f5164-47d5-4acf-bfc1-68f0c06d6d1c", "matchId": "2299ba13-12eb-4ae2-8d6d-b84d98eb5d97", "beatType": { "name": "Action", "slug": "monroes-sequence-action", "status": "active", "canonId": "019dd9b8-181e-760d-befc-010c2424fa89", "version": 1, "description": null }, "evidence": "The deck concludes with clear recommendations for businesses to take action.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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Will higher interest rates reset capital allocation across the industry?", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:08.016+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "450959a9-417f-4c1f-acc8-992810d83321", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.42, "x": 0.52, "y": 0.125 }, "kind": "list", "text": "ADVANCES IN TECHNOLOGY & DATA: How will technology advances fundamentally change business models? How will data drive value across the entire value chain?", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:08.016+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "71aec22b-7e14-4a3f-a772-2a4cd6d9ee94", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.42, "x": 0.52, "y": 0.625 }, "kind": "list", "text": "EVOLVING BUSINESS BOUNDARIES & COMPETITORS: Will capital markets continue to support startups and where will they place bets? How might lower multiples drive a new wave of mergers and acquisitions, and consolidation? Could new platforms and ecosystems change industry choke-points?", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:08.016+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "8e36cb8e-64fc-4228-9f80-09e0a3e03692", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.42, "x": 0.52, "y": 0.375 }, "kind": "list", "text": "RECONFIGURED OPERATIONS & CAPABILITIES: How might operations be redesigned for resilience: flexibility, visibility, traceability and sustainability? 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Will consumer activism and sustainability shifts accelerate? How should companies embrace diversity, equity and inclusion?", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:08.016+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "ad2d68f2-974a-4d2b-acc0-c51e8763dd3d", "parentComponentId": null }, { "bbox": { "h": 0.22, "w": 0.42, "x": 0.05, "y": 0.125 }, "kind": "list", "text": "FUTURE CUSTOMERS: How will customer behaviors and expectations shift in the future? What are the emerging customer segments that will increasingly shape the industry? 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Source: \"Despite layoffs, there's still a talent crunch in Southeast Asia\" by TechCrunch, July 2022\n38. Source: \"Talent war in Southeast Asia due to fintech boom\" by Tech Wire Asia, Sept 2021", "attrs": null, "canon": { "kind": { "name": "Source note", "slug": "source-note", "status": "active", "canonId": "23484952-494b-4a5e-b1ad-550d0d70e948", "version": 1, "description": "Attribution / source / caveat placed at the slide footer. Numbered footnotes use attrs.numbered." }, "tool": null, "subkind": null, "framework": null }, "subkind": null, "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:07.481+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7677d1e7-dc72-4048-acf3-2b98b1509067", "parentComponentId": null }, { "bbox": { "h": 0.08, "w": 0.35, "x": 0.07, "y": 0.13 }, "kind": "title", "text": "06. 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Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.\n\nLearn more at www.bain.com and follow us on Twitter @BainAlerts.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:12.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "67b3230a-e48b-4f9d-a12d-f249307e0b84", "parentComponentId": null }, { "bbox": { "h": 0.185, "w": 0.635, "x": 0.047, "y": 0.292 }, "kind": "paragraph", "text": "About Meta\nMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.\n\nNow, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:12.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "c12515db-7f70-47c0-8aaa-dca36d5ef93f", "parentComponentId": null }, { "bbox": { "h": 0.225, "w": 0.635, "x": 0.047, "y": 0.075 }, "kind": "title", "text": "About Meta and About Bain & Company", "attrs": null, "canon": { "kind": { "name": "Title", "slug": "title", "status": "active", "canonId": "019de52c-f7dd-76d9-b848-b1f12bd85cf4", "version": 1, "description": "Slide title or headline." }, "tool": null, "subkind": { "name": "Headline", "slug": "headline", "status": "active", "canonId": "019de52c-fae1-7463-9a7c-d60668eced0d", "version": 1, "description": null }, "framework": null }, "subkind": "headline", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 18:55:12.53+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7273f98e-b8f8-4911-ad2b-d31f65515fa2", "parentComponentId": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 88, "arc": { "name": "Monroe's Motivated Sequence", "slug": "monroes-sequence", "status": "active", "bestFor": "Persuasive speeches, call-to-action decks", "canonId": "019dd956-5f25-7189-a428-2e6d7f9e5606", "version": 1, "bodyDocId": "019df22a-2356-73eb-8061-d8c81dc0aa49", "structure": "Attention -> Need -> Satisfaction -> Visualization -> Action", "description": null, "familyLabel": null }, "from": 75, "name": "Action", "beatId": "0d1f5164-47d5-4acf-bfc1-68f0c06d6d1c", "matchId": "2299ba13-12eb-4ae2-8d6d-b84d98eb5d97", "beatType": { "name": "Action", "slug": "monroes-sequence-action", "status": "active", "canonId": "019dd9b8-181e-760d-befc-010c2424fa89", "version": 1, "description": null }, "evidence": "The deck concludes with clear recommendations for businesses to take action.", "position": 3, "isPrimaryArc": true, "parentBeatType": { "name": "Resolution", "slug": "resolution", "status": "active", "canonId": "019dd9b8-045d-703b-8dd7-e92aba3ba91b", "version": 1, "description": "How the deck ends. 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