Project Spiritus Final report Market Study

EY Parthenon
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 5
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON

Slide inventory

101
every slide · same image gating as the playbook
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Slide 1
front_matter
Open slide detailBeat · Situation & Context
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This is a standard legal disclaimer page for a consulting report.other
Open slide detailBeat · Situation & Context
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This is a standard transmittal letter / disclaimer page commonly found at the beginning of consulting reports.front_matter
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
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appendix
Open slide detailBeat · Situation & Context
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Includes definitions for EU32 and DACH regions.other
Open slide detailBeat · Situation & Context
07
The slide uses a structured approach to define the project scope, likely part of an EY-Parthenon engagement.establish_context
Open slide detailBeat · Situation & Context
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Methodology disclosure slide.appendix
Open slide detailBeat · Situation & Context
09
The slide uses a stacked bar chart to visualize the composition of the 46 interviews by source, type, and geography.present_framework
Open slide detailBeat · Situation & Context
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The chart uses stacked bar segments to represent categorical distributions of the survey sample.analyze_data
Open slide detailBeat · Situation & Context
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front_matter
Open slide detailBeat · Situation & Context
12
The slide uses a two-row layout to contrast broad market context with specific lighting market insights.summarize
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
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summarize
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
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summarize
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
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EY Parthenon executive summary slide with detailed bulleted findings.summarize
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
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summarize
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
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front_matter
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
18
Slide 18 of an EY Parthenon report.establish_context
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
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The slide uses a hierarchical decomposition structure to map content types to specific solution categories, with a specific focus on 'Lighting solutions' as thedecompose_segments
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
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The slide uses a table format to map trends to their descriptions, impact, and qualitative evidence.summarize
Open slide detailBeat · Problem & ComplicationLoop · Logic Chain
21
The chart highlights the significant growth of disposable income in China compared to other regions and notes the impact of COVID-19 in 2020.establish_context
Open slide detailBeat · Solution & Approach
22
The slide uses a stacked bar chart for global data generation and a simple bar chart for YouTube uploads, with CAGR annotations.analyze_data
Open slide detailBeat · Solution & Approach
23
Includes a callout box for mirrorless camera sales growth and a callout box explaining smartphone sales trends.analyze_data
Open slide detailBeat · Solution & Approach
24
Includes two quotes from industry participants and a callout box regarding consumer behavior changes due to COVID-19.summarize
Open slide detailBeat · Solution & Approach
25
The slide uses two bar charts to illustrate market recovery trends post-pandemic.analyze_data
Open slide detailBeat · Solution & Approach
26
front_matter
Open slide detailBeat · Solution & Approach
27
The slide uses a structured list format with a left-hand category label to summarize key market insights.summarize
Open slide detailBeat · Solution & Approach
28
The slide uses a column-based layout to categorize photography equipment, with a specific callout box emphasizing lighting solutions.present_framework
Open slide detailBeat · Solution & Approach
29
The slide uses a custom icon-based legend to represent fit/suitability for use cases and user groups.present_framework
Open slide detailBeat · Solution & Approach
30
Includes qualitative insights from industry experts alongside quantitative survey data.analyze_data
Open slide detailBeat · Solution & Approach
31
The slide uses stacked bar charts to visualize the distribution of spend across different user cohorts.analyze_data
Open slide detailBeat · Solution & Approach
32
The slide uses stacked bar charts to compare categorical distributions across different segments.analyze_data
Open slide detailBeat · Solution & Approach
33
The slide uses stacked bar charts to compare camera usage across different demographics.analyze_data
Open slide detailBeat · Solution & Approach
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summarize
Open slide detailBeat · Solution & Approach
35
Uses a value chain framework to map market participants.present_framework
Open slide detailBeat · Solution & Approach
36
The slide uses a two-column layout to contrast 'Key end-user needs' and 'Key rental criteria', each supported by qualitative quotes.summarize
Open slide detailBeat · Solution & Approach
37
Uses a process flow diagram to represent the supply chain and a table-like structure for qualitative insights.establish_context
Open slide detailBeat · Solution & Approach
38
Uses pie charts as qualitative indicators of risk magnitude.diagnose
Open slide detailBeat · Solution & Approach
39
front_matter
Open slide detailBeat · Solution & Approach
40
EY Parthenon slide, page 40.summarize
Open slide detailBeat · Solution & Approach
41
The slide uses a hierarchical decomposition to show the lighting market within the broader imaging solutions market, followed by a stacked bar chart for segmentsize_opportunity
Open slide detailBeat · Evidence & Proof
42
The chart is a Marimekko (mosaic) plot showing market share distribution across five geographic segments.size_opportunity
Open slide detailBeat · Evidence & Proof
43
Includes qualitative quotes from industry participants to explain growth dynamics.analyze_data
Open slide detailBeat · Evidence & Proof
44
The slide uses a table-like structure to map trends to impact and descriptions. The impact icons (arrows) represent positive or neutral market trends.summarize
Open slide detailBeat · Evidence & Proof
45
Includes a testimonial from a top-tier lighting OEM distributor.analyze_data
Open slide detailBeat · Evidence & Proof
46
Includes a quote from a sales executive and specific CAGR data points.size_opportunity
Open slide detailBeat · Evidence & Proof
47
The slide uses stacked bar charts to compare usage intentions across different professional segments.analyze_data
Open slide detailBeat · Evidence & Proof
48
The slide uses a causal arrow to link e-commerce growth to digital image production, implying a demand driver for studio equipment.quantify_impact
Open slide detailBeat · Evidence & Proof
49
The slide uses a combination of a stacked bar chart for penetration and a 100% stacked bar chart for ownership distribution, supported by qualitative industry qquantify_impact
Open slide detailBeat · Evidence & Proof
50
The slide uses a flow-like visual to connect the segment of ambient light users to their future likelihood of adoption and their stated reasons.size_opportunity
Open slide detailBeat · Evidence & Proof
51
The slide uses a combination of a dual-axis chart (bar/line) and a testimonial list to support the thesis.size_opportunity
Open slide detailBeat · Evidence & Proof
52
Includes qualitative market participant feedback and quantitative survey data.analyze_data
Open slide detailBeat · Evidence & Proof
53
The slide uses a combination of stacked bar charts representing penetration rates and a sequential process arrow showing the percentage that use continuous as tanalyze_data
Open slide detailBeat · Evidence & Proof
54
The slide combines a stacked bar chart showing overall spending sentiment with a horizontal bar chart detailing the reasons for increased spending.analyze_data
Open slide detailBeat · Evidence & Proof
55
The slide uses a combination of a stacked bar chart for overall sentiment and a horizontal bar chart for specific reasons among the 'decrease' segment.analyze_data
Open slide detailBeat · Evidence & Proof
56
Includes a timeline of Godox product launches and a table comparing price development across brands.compare_options
Open slide detailBeat · Evidence & Proof
57
The chart shows a polarization between premium growth and low-end price decline.analyze_data
Open slide detailBeat · Evidence & Proof
58
The slide uses a combination of quantitative survey data and qualitative expert quotes to validate the trend of market upgrading.summarize
Open slide detailBeat · Evidence & Proof
59
The slide uses a waterfall-style transition to link the main lighting type (Speedlight) to the spending outlook for specific categories.analyze_data
Open slide detailBeat · Evidence & Proof
60
front_matter
Open slide detailBeat · Evidence & ProofLoop · Cost Of Inaction
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The slide uses a structured list format to present market contraction data and future growth expectations.summarize
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a timeline-based forecast structure with CAGR annotations and qualitative testimonials.size_opportunity
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart uses a waterfall-style annotation to show the total market contraction of 30%.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a stacked bar chart to show the distribution of sales impact and a table to map segments to qualitative impacts and quotes.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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Includes a stacked bar chart showing survey results (N=99) and four qualitative testimonials from industry participants.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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Includes qualitative quotes from industry participants and a regional breakdown of growth expectations.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
67
The chart uses a color-coded scale from dark green (increase >20%) to dark red (decrease >20%).analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The chart displays net share increase (Increase % minus Decrease %) for Speedlight, Battery-operated OCF, AC-operated OCF, and Continuous light.analyze_data
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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front_matter
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
70
EY Parthenon slide, page 70.summarize
Open slide detailBeat · Impact & Next StepsLoop · Cost Of Inaction
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The slide uses a pyramid framework to illustrate market segmentation based on user demands and spend.decompose_segments
Open slide detailBeat · Impact & Next Steps
72
Uses a matrix-style layout to compare customer segments.decompose_segments
Open slide detailBeat · Impact & Next Steps
73
The slide highlights the 'lock-in' effect in professional photography equipment ecosystems.illustrate_case
Open slide detailBeat · Impact & Next Steps
74
KPC stands for Key Purchasing Criteria.compare_options
Open slide detailBeat · Impact & Next Steps
75
front_matter
Open slide detailBeat · Impact & Next Steps
76
The slide uses a 2D positioning map (matrix) to categorize market participants.present_framework
Open slide detailBeat · Impact & Next Steps
77
The slide uses a custom matrix-like layout to map brand segments against user segments (High-end, Mainstream, Amateurs).compare_peers
Open slide detailBeat · Impact & Next Steps
78
The slide uses a stacked bar chart to represent market share segments (Premium, Value, Global speedlight, Long-tail) totaling 100%.compare_peers
Open slide detailBeat · Impact & Next Steps
79
The slide uses a mix of bar charts for market share, icons for geography/distribution, and pie charts for product offering fit.compare_peers
Open slide detailBeat · Impact & Next Steps
80
The table uses a checkmark/cross system to denote product fit. It is labeled as 'NON-EXHAUSTIVE'.compare_peers
Open slide detailBeat · Impact & Next Steps
81
The slide uses a table-like structure to compare brands across three dimensions: awareness (bar chart), perception (text), and expert quotes.compare_peers
Open slide detailBeat · Impact & Next Steps
82
The slide uses a table format to contrast premium and value brands.compare_peers
Open slide detailBeat · Impact & Next Steps
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The slide uses a green checkmark/red cross/yellow wave system to denote feature availability and launch timing.compare_peers
Open slide detailBeat · Impact & Next Steps
84
The slide uses a color-coded legend to distinguish between premium and value brands, with a vertical arrow indicating price position.compare_peers
Open slide detailBeat · Impact & Next Steps
85
Uses pie charts as qualitative indicators of market presence (High to Low).compare_peers
Open slide detailBeat · Impact & Next Steps
86
front_matter
Open slide detailBeat · Impact & Next Steps
87
The chart uses a non-standard matrix layout where brands are grouped into boxes representing market segments.compare_options
Open slide detailBeat · Impact & Next Steps
88
The slide uses a custom legend for end-user focus (pie charts) and fit (checkmarks/crosses).compare_peers
Open slide detailBeat · Impact & Next Steps
89
The slide uses a table-like structure to compare brand metrics and qualitative insights.compare_peers
Open slide detailBeat · Impact & Next Steps
90
front_matter
Open slide detailBeat · Impact & Next Steps
91
The slide uses a structured list format to present market insights derived from survey data and industry trends.summarize
Open slide detailBeat · Impact & Next Steps
92
size_opportunity
Open slide detailBeat · Impact & Next Steps
93
Includes survey data (N=636, N=564) and qualitative quotes from industry executives.summarize
Open slide detailBeat · Impact & Next Steps
94
Includes survey data (N=636, N=281) and qualitative testimonials from industry stakeholders.size_opportunity
Open slide detailBeat · Impact & Next Steps
95
The slide uses a structured table format to map use cases to specific industry applications and technical requirements.present_framework
Open slide detailBeat · Impact & Next Steps
96
front_matter
Open slide detailBeat · Impact & Next Steps
97
EY Parthenon slide, page 97.present_framework
Open slide detailBeat · Impact & Next Steps
98
The slide uses a waterfall chart to show the decomposition of the total market size down to the specific lighting solutions segment.quantify_impact
Open slide detailBeat · Impact & Next Steps
99
The slide uses a table to map data sources to specific growth periods (historical, COVID-19 impact, recovery, and long-term).present_framework
Open slide detailBeat · Impact & Next Steps
100
The slide is labeled as 'NON-EXHAUSTIVE'.cite_precedent
Open slide detailBeat · Impact & Next Steps
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other
Open slide detailBeat · Impact & Next Steps