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    "subScores": {
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      "scqa_arc": "The deck has Situation and evidence-rich Answer material, but the core Question is implicit and the flow often reads as a market-study analytical dump across slides 18-95.",
      "action_titles": "Most analytical slides use declarative, insight-bearing titles, for example slide 62: \"The global lighting solutions market is expected to return to 2019 levels by 2023 and estimated to grow by 3-5% p.a. onto 2025\".",
      "mece_structure": "The major sections cover market context, sizing, outlook, competition, opportunities, and appendix, but repeated summary/TOC pages such as slides 27, 40, 61, 70, and 91 create overlap.",
      "closing_strength": "The main growth opportunity narrative ends on slides 91-95, but the actual deck closes with contents, appendix methodology, M&A precedent, and contacts on slides 96-101 rather than a recommendation or next steps.",
      "evidence_quality": "Claims are well-supported by 46 interviews, a 636-respondent survey, market sizing, charts, quotes, and methodology pages such as slides 8-10 and 98-99.",
      "clarity_of_thesis": "The first five slides are cover, disclaimers, contents, and glossary, so the real thesis only emerges in the executive summary on slides 12-16.",
      "production_quality": "Production is professional with high action-title density, footnotes, and consulting frameworks, but long titles, repeated section dividers, and overcrowded slides such as 21, 24-25, 42-43, and 62-67 weaken polish.",
      "visual_storytelling": "The deck generally matches messages to tools with sizing charts, Marimekkos, matrices, pyramids, and tables on slides 41-44, 71-72, and 76-89, although many pages are dense or overcrowded."
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    "slidesAnalyzed": 101
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    "verdict": "Textbook EY market study with exemplary action-title craft and strong MECE scaffolding, but it's a diagnosis without a prescription — use the section openings and title discipline as a teaching example, not the overall arc.",
    "reviewedAt": "2026-04-25 11:20:31+00",
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    "suggestions": [
      "Add a 1-page 'answer-first' slide at p.2 stating the headline finding (e.g. 'Lighting solutions is an 8.2bn SEK market growing 3-5% p.a. with consolidation around two players — Profoto's premium position is defensible if it leads on continuous and smartphone'); move disclaimers/glossary to appendix",
      "Replace p.92 with a prescriptive recommendation slide that ranks the four growth avenues by attractiveness × right-to-win and names a #1 priority for Profoto",
      "Collapse the 10 ToC interstitials into 4-5 true section dividers with a one-line 'so what' for each pillar instead of repeating 'Content'",
      "End the main body (pre-appendix) on a synthesis slide tying the five sections back to the headline thesis, so the reader leaves with the answer not the methodology"
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    "openingScore": 50,
    "topStrengths": [
      "Action titles consistently embed the metric and the insight (pp.13, 21, 30, 56, 78, 84) — exemplary Storymakers practice",
      "Section-opening 'key takeaways' slides (pp.27, 40, 61, 91) mirror the executive summary (pp.12-16), creating fractal narrative coherence",
      "Clear MECE pillar structure signaled by 9 explicit ToC dividers, each section dedicated to one orthogonal question (size, recovery, segments, competitive set, opportunities)",
      "Triangulated evidence base surfaced upfront (p.9 '46 interviews', p.10 '636 survey respondents') — credibility established before claims"
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    "topWeaknesses": [
      "No Resolution act — closing growth-opportunities slide (p.92) is descriptive, not prescriptive; deck never tells the reader what to do",
      "Front-matter overload: 6 slides of cover/disclaimer/glossary before any content; thesis appears at p.12, not p.1",
      "Repeated ToC interstitials (10 of them) read as template rigor rather than narrative transitions — they break flow without earning the pause",
      "Ends on 'Contacts' (p.101) and an M&A precedent slide (p.100), not a memorable close",
      "A handful of titles drop into topic-label mode (p.16 'Several avenues for growth exist', p.91 same phrase repeated) — weakens the otherwise strong action-title discipline"
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