Global Sustainability Study 2021

Simon-Kucher
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SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON
Narrative range 31 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Whole deck 31 slides 100% 31/31 slides 100% 31/31 slides · 197 hits
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16.1% 5/31 slides · 8 hits 6.5% 2/31 slides
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Slide inventory

31
every slide · same image gating as the playbook
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Slide 1
front_matter
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front_matter
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The slide uses a numbered list structure to organize findings into three thematic pillars.summarize
04
The slide uses a funnel metaphor to segment consumer behavior into four stages: Aspire, Commit, Prioritize, and Spend.quantify_impact
05
The chart shows a downward trend in WTP over time, which is an interesting counter-intuitive insight for a sustainability slide.summarize
06
front_matter
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The slide uses a structured list format to define the research parameters.present_framework
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The slide provides context for a global sustainability study conducted by Simon-Kucher & Partners.establish_context
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The slide provides the sample composition for a global sustainability study.analyze_data
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summarize
11
The chart uses a 5-point Likert scale represented by colors from red to green.analyze_data
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The chart uses a 5-point Likert scale ranging from 'Not important at all' to 'Extremely important'.analyze_data
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Gen Z is excluded from the comparative analysis due to age/purchase history constraints.analyze_data
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The chart displays five categories of change: No change, Minor change, Modest change, Significant change, and Total lifestyle change.analyze_data
15
The chart highlights that Millennials are more likely to choose sustainable alternatives compared to older generations.analyze_data
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The chart displays five categories of purchasing behavior ranging from 'Does not affect' to 'I only buy sustainable'.analyze_data
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The chart highlights the top three actors (Civil society, For-profit companies, International political actors) with a yellow background highlight.analyze_data
18
The chart displays survey data from the Simon-Kucher Global Sustainability Study 2021.analyze_data
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The chart uses a diverging stacked bar format to show sentiment distribution from 'Not important at all' to 'Extremely important'.analyze_data
20
The chart uses a diverging color scale from red (unimportant) to green (important).analyze_data
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The chart uses a diverging color scale to represent sentiment from 'Not important at all' (red) to 'Extremely important' (dark green).analyze_data
22
The slide uses two horizontal bar charts to compare aggregate industry data with granular category data.quantify_impact
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The chart uses a grouped bar structure to compare six different sustainability proxies across seven industry sectors.analyze_data
24
The slide uses two horizontal bar charts to compare generational attitudes toward sustainability.analyze_data
25
The slide presents two distinct bar charts side-by-side: one for WTP percentage and one for average premium percentage.analyze_data
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Data sourced from Simon-Kucher & Partners Global Sustainability Study 2021.analyze_data
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front_matter
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The slide serves as a corporate profile/fact sheet.summarize
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The slide outlines the firm's service offerings under their 'TopLine Power' brand.summarize
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This is an acknowledgments slide.other
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This is a standard corporate office location slide.other