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      "Replace the four 'Agenda' dividers with named pillars that mirror the executive summary (e.g., 'Pillar 1 — Consumers have already shifted'; 'Pillar 2 — Sustainability is now a top-5 purchase driver'; 'Pillar 3 — They will pay a premium for it') so the MECE spine is visible",
      "Rewrite topic-label titles into action titles: p.15 'Current purchasing behavior' → 'Only 33% of Millennials default to sustainable — older generations lag by 10+ pts'; p.17 'Actors for positive change' → 'Consumers cast themselves as actor #1 (29%) — for-profit companies are second, not absolved'",
      "Add a closing 'So what' slide before the firm credentials: a 3-bullet recommendation tying the data back to the 'transform NOW' thesis from p.5, with concrete pricing/positioning moves a CMO can take this quarter",
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      "Action titles in the analytical core (p.11-22) are topic labels — 'Current purchasing behavior,' 'Actors for positive change,' 'Importance of sustainability as purchase criterion' — forcing the reader to derive the insight from the callout",
      "Four 'Agenda' slides (p.2, 6, 10, 27) act as dividers but carry no pillar names, so the MECE structure of the argument is invisible from the table of contents",
      "Heavy reliance on (1/2)/(2/2) and '(across countries)' / '(across industries)' suffixes (p.8-9, 14, 16, 18, 20-21, 25-26) signals data-dump pagination rather than a built argument"
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