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Roland Berger · consulting-deck

What the Customer Really Wants

44 pages · 5 arc beats · 0 loops

Consulting-Deck Download JSON
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What the Customer Really Wants

Roland Berger
arc beats above · slides in the middle · loops below · scroll → 0 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 38 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 4 slides 100% 4/4 slides 100% 4/4 slides · 28 hits
— 0/4 slides
50% 2/4 slides · 3 hits
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100% 4/4 slides
— 0/4 slides
Problem & Complication 5 slides 100% 5/5 slides 100% 5/5 slides · 30 hits
— 0/5 slides
20% 1/5 slides 20% 1/5 slides 100% 5/5 slides
— 0/5 slides
Evidence & Proof 11 slides 100% 11/11 slides 100% 11/11 slides · 76 hits
— 0/11 slides
18.2% 2/11 slides 63.6% 7/11 slides 100% 11/11 slides
— 0/11 slides
Solution & Approach 10 slides 100% 10/10 slides 100% 10/10 slides · 71 hits
— 0/10 slides
70% 7/10 slides 20% 2/10 slides 100% 10/10 slides
— 0/10 slides
Impact & Next Steps 8 slides 100% 8/8 slides 100% 8/8 slides · 51 hits
— 0/8 slides
75% 6/8 slides · 7 hits 25% 2/8 slides 100% 8/8 slides
— 0/8 slides

Slide inventory

44
every slide · same image gating as the playbook
01
Slide 1
The slide features a donut chart showing 60% offline vs 40% multichannel sales.front_matter
Open slide detailBeat · Situation & Context
02
The image serves as a visual case study of operational efficiency and technology integration in logistics.illustrate_case
Open slide detailBeat · Situation & Context
03
front_matter
Open slide detailBeat · Situation & Context
04
transition
Open slide detailBeat · Situation & Context
05
This is a text-heavy introductory page for a study, setting up the problem statement regarding multichannel retail.frame_problem
Open slide detailBeat · Problem & Complication
06
establish_context
Open slide detailBeat · Problem & Complication
07
The slide describes a multi-method approach: mall intercepts (42k), diary study (2k), and focus groups.summarize
Open slide detailBeat · Problem & Complication
08
The slide uses large numbers as visual anchors for each research method.present_framework
Open slide detailBeat · Problem & Complication
09
The slide uses a 'myth-busting' structure to frame the research objectives.present_framework
Open slide detailBeat · Problem & Complication
10
The slide uses a 'F2' label, likely indicating a figure or section reference in a larger report.decompose_segments
Open slide detailBeat · Evidence & Proof
11
The slide uses a two-column layout to present seven segments, with a footer defining HHI.decompose_segments
Open slide detailBeat · Evidence & Proof
12
The slide uses a quadrant-like layout to map consumer segments, though only the right side is populated.decompose_segments
Open slide detailBeat · Evidence & Proof
13
The slide uses a bubble-like layout to represent different shopper segments, with one large percentage (64%) highlighted separately.decompose_segments
Open slide detailBeat · Evidence & Proof
14
transition
Open slide detailBeat · Evidence & Proof
15
The slide uses a 'Dogma vs. Reply' structure to challenge conventional wisdom.frame_problem
Open slide detailBeat · Evidence & Proof
16
The slide contrasts a 7% online transaction rate with a 16% online sales revenue rate, suggesting higher value per online transaction.analyze_data
Open slide detailBeat · Evidence & Proof
17
The chart uses a grouped bar format to contrast two metrics per segment.decompose_segments
Open slide detailBeat · Evidence & Proof
18
The slide uses a visual representation of correlation coefficients to show that online shopping experience is more strongly linked to purchasing frequency than quantify_impact
Open slide detailBeat · Evidence & Proof
19
The slide is a text-heavy summary page from a study, likely Roland Berger given the 'think:act' branding.summarize
Open slide detailBeat · Evidence & Proof
20
The slide uses a 'Dogma vs. Reply' structure to debunk a common misconception.frame_problem
Open slide detailBeat · Evidence & Proof
21
The slide uses qualitative insights and survey mean scores to debunk the idea that price is the primary driver for online vs. offline shopping.summarize
Open slide detailBeat · Solution & Approach
22
The chart uses a custom visualization combining a bar chart with a delta indicator.compare_options
Open slide detailBeat · Solution & Approach
23
The slide discusses the 'click and mortar' approach and the importance of sensory experience and service in physical retail.summarize
Open slide detailBeat · Solution & Approach
24
The slide uses a 'Dogma vs. Reply' structure to challenge a common industry belief.frame_problem
Open slide detailBeat · Solution & Approach
25
This is a text-heavy report page from a Roland Berger 'think:act' study, focusing on customer journey dynamics.establish_context
Open slide detailBeat · Solution & Approach
26
F8 label suggests this is part of a larger series of findings.diagnose
Open slide detailBeat · Solution & Approach
27
Multiple responses allowed for sub-categories.analyze_data
Open slide detailBeat · Solution & Approach
28
F10 slide from Roland Berger deck.analyze_data
Open slide detailBeat · Solution & Approach
29
The slide discusses the phenomenon of showrooming in the German market and provides strategic recommendations for retailers to mitigate risks and leverage opporsummarize
Open slide detailBeat · Solution & Approach
30
Part of a series of 'Dogma' vs 'Our Reply' slides.diagnose
Open slide detailBeat · Solution & Approach
31
The slide is a text-heavy analysis of two specific consumer segments identified in a study.decompose_segments
Open slide detailBeat · Impact & Next Steps
32
The chart uses a delta calculation to show the preference gap between offline and online shopping across 8 categories.compare_options
Open slide detailBeat · Impact & Next Steps
33
The chart uses a diverging bar approach to show the delta between offline and online preferences across 9 categories.compare_options
Open slide detailBeat · Impact & Next Steps
34
This is a text-heavy conclusion slide from a Roland Berger report, utilizing a clean two-column layout to detail consumer segment behaviors.summarize
Open slide detailBeat · Impact & Next Steps
35
Part of a series of 'Dogma' slides in a consulting deck.summarize
Open slide detailBeat · Impact & Next Steps
36
The slide uses a bubble-style visualization to represent market share percentages for four specific consumer segments.decompose_segments
Open slide detailBeat · Impact & Next Steps
37
Page 37 of a study, likely Roland Berger given the 'think:act' branding.summarize
Open slide detailBeat · Impact & Next Steps
38
transition
Open slide detailBeat · Impact & Next Steps
39
The slide discusses consumer segments (Mainstream Offline Shoppers, Fun-Seeking Multichannel Natives, Simplistic Shopping Minimalists) and the importance of datsummarize
Open slide detail
40
other
Open slide detail
41
appendix
Open slide detail
42
front_matter
Open slide detail
43
The image serves as a visual example of a specific retail environment and brand positioning.illustrate_case
Open slide detail
44
front_matter
Open slide detail