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What the Customer Really Wants · page 31 of 44

The slide is a text-heavy analysis of two specific consumer segments identified in a study.

Consulting deck · segmentation · decompose_segments · overcrowded density

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Slide schematic 8/9
paragraph 8/8 quote 0/1
1 without position quote 1
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Components 9
paragraph paragraph paragraph paragraph paragraph paragraph paragraph paragraph quote
Tools 1
Audience Segmentation slide · 70%

paragraph/paragraph: This segment is especially afraid of making bad purchases on the Internet.
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Frameworks 1
audience-segmentation 100%

The slide explicitly segments consumers into 'Mainstream Offline Shoppers' and 'Fun-Seeking Multichannel Natives' and compares their behaviors.