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What the Customer Really Wants · page 31 of 44

The slide is a text-heavy analysis of two specific consumer segments identified in a study.

Consulting deck · segmentation · decompose_segments · overcrowded density

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Slide schematic 8/8
paragraph 8/8
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paragraph paragraph paragraph paragraph paragraph paragraph paragraph paragraph
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Audience Segmentation slide · 70%

paragraph/paragraph: This segment is especially afraid of making bad purchases on the Internet.
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audience-segmentation 100%

The slide explicitly segments consumers into 'Mainstream Offline Shoppers' and 'Fun-Seeking Multichannel Natives' and compares their behaviors.