the true value of green: willingness to pay for sustainability in consumer & home electronics

Oliver Wyman

arc beats above · slides in the middle · loops below · scroll → 3 LOOPS

Deck intelligence map

coverage by narrative range · generated from this deck JSON

Narrative range 13 total

Metadata

Components

Metrics

Tools

Frameworks

Beats

Loops

Setup 1 slides 100% 1/1 slides 100% 1/1 slides · 5 hits

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Hook 1 slides 100% 1/1 slides 100% 1/1 slides · 10 hits 100% 1/1 slides 100% 1/1 slides

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Evidence 8 slides 100% 8/8 slides 100% 8/8 slides · 47 hits 75% 6/8 slides 37.5% 3/8 slides · 4 hits 12.5% 1/8 slides 100% 8/8 slides · 9 hits 37.5% 3/8 slides Complication 1 slides 100% 1/1 slides 100% 1/1 slides · 7 hits 100% 1/1 slides 100% 1/1 slides · 2 hits

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100% 1/1 slides · 2 hits 100% 1/1 slides Resolution 2 slides 100% 2/2 slides 100% 2/2 slides · 12 hits

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Slide inventory

every slide · same image gating as the playbook

front_matter

Open slide detailBeat · Setup

The slide uses a 2x3 grid layout to present six distinct findings from a consumer study.summarize

Open slide detailBeat · Hook

The slide uses donut charts to visualize agreement levels across four different sustainability-related statements.summarize

Open slide detailBeat · Evidence

Includes a visual example of the choice-based conjoint task on a mobile interface.present_framework

Open slide detailBeat · Evidence

The chart distinguishes between financial-benefit attributes (blue bars) and ethical/environmental attributes (grey bars).quantify_impact

Open slide detailBeat · Evidence

The data represents consumer willingness to pay premiums for specific sustainability and efficiency features.quantify_impact

Open slide detailBeat · Evidence

illustrate_case

Open slide detailBeat · EvidenceLoop · Aha Moment

The histograms show the distribution of consumer estimates, with the 'correct value' marked by a green line, highlighting the gap between perception and realitydiagnose

Open slide detailBeat · EvidenceLoop · Iceberg

The data shows a consistent trend where older consumers are willing to pay more for sustainability features, with the largest gap in energy efficiency.analyze_data

Open slide detailBeat · EvidenceLoop · Before After

The chart uses a visual bar representation to indicate the magnitude of the premium percentage.compare_options

Open slide detailBeat · Evidence

The slide uses donut charts to represent two data points per category: 'Already bought' (green arc) and 'Would buy' (grey arc).analyze_data