McKinsey · consulting-deck
The State of Fashion 2024
65 pages · 3 arc beats · 3 loops
The State of Fashion 2024
McKinsey arc beats above · slides in the middle · loops below · scroll → 3 LOOPS
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Deck intelligence map
3 coverage by narrative range · generated from this deck JSON
Narrative range 65 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Current State 6 slides 100% 6/6 slides 100% 6/6 slides · 21 hits — 0/6 slides
16.7% 1/6 slides · 2 hits — 0/6 slides
100% 6/6 slides — 0/6 slides
Challenges and Trends 24 slides 100% 24/24 slides 100% 24/24 slides · 160 hits 58.3% 14/24 slides 58.3% 14/24 slides · 16 hits 4.2% 1/24 slides 100% 24/24 slides 20.8% 5/24 slides Opportunities and Solutions 35 slides 100% 35/35 slides 100% 35/35 slides · 207 hits 37.1% 13/35 slides 28.6% 10/35 slides 14.3% 5/35 slides 100% 35/35 slides 22.9% 8/35 slides Slide inventory
65 every slide · same image gating as the playbook
01
The slide contains no text other than the logos of the publishing organizations.front_matter
Open slide detailBeat · Current State
03
Features hand-drawn style speech bubble illustrations on the left side.appendix
Open slide detailBeat · Current State
06
The slide uses a storm metaphor with a graphic illustration. It contains multiple data points embedded in the text (e.g., $65 billion, 50 percent, 20 percent, 5summarize
Open slide detailBeat · Current State
07
The slide is a two-page spread (12-13). The left side provides qualitative context on industry sentiment, while the right side provides quantitative growth foreanalyze_data
Open slide detailBeat · Challenges and Trends
08
Contains two distinct exhibits: Exhibit 2 (stacked bar chart of sentiment) and Exhibit 3 (horizontal bar chart of price increase expectations).analyze_data
Open slide detailBeat · Challenges and Trends
09
The slide is a text-heavy page from a report, likely McKinsey or similar, featuring a full-page photo on the left and two columns of text on the right.summarize
Open slide detailBeat · Challenges and Trends
10
The slide uses a grid layout to categorize trends into three main pillars: Global Economy, Consumer Shifts, and Fashion System.summarize
Open slide detailBeat · Challenges and Trends
11
The slide serves as a section divider for the 'Global Economy' chapter, specifically introducing the 'Fragmented Future' topic.transition
Open slide detailBeat · Challenges and Trends
12
The slide is a two-page spread (pages 22-23) from a report.analyze_data
Open slide detailBeat · Challenges and Trends
13
This is a two-page spread from a report. The content focuses on macroeconomic headwinds and their impact on fashion retail and supply chains.establish_context
Open slide detailBeat · Challenges and Trends
14
The slide uses a 2x2 matrix to segment companies into four quadrants: margin accretive/growth laggards, margin accretive/growers, margin dilutive/growth laggardanalyze_data
Open slide detailBeat · Challenges and Trends
15
The slide combines a bar chart showing asset distribution by category with extensive narrative analysis on the public market view and IPO performance.analyze_data
Open slide detailBeat · Challenges and Trends
16
This is a two-page spread from a report. The slide contains a large photo, a summary paragraph, and a key insights section.establish_context
17
The slide contains two bar charts showing the share of global cotton and apparel exports for the top 10 countries impacted by climate disasters.analyze_data
18
The slide serves as a section divider for a report on consumer shifts.transition
19
The slide includes a stacked bar chart showing 'will do less', 'will do the same', and 'will do more' for seven categories of travel activities.analyze_data
20
The slide is a two-page spread from a report. The left page discusses resortwear trends, while the right page introduces the topic of Chinese tourist return.summarize
21
The slide includes a stacked bar chart showing net intent for travel categories and extensive supporting text on the shift to domestic luxury consumption in Chianalyze_data
Open slide detailBeat · Challenges and Trends
22
This is a two-page spread from a report, containing dense text analysis and specific consumer behavior metrics.summarize
Open slide detailBeat · Challenges and Trends
23
The slide discusses the decline in traditional influencer effectiveness and the rise of 'new wave' creators.summarize
Open slide detailBeat · Challenges and Trends
24
The slide includes extensive narrative text discussing the shift in influencer marketing towards authenticity and away from traditional product-heavy promotionssummarize
Open slide detailBeat · Challenges and Trends
25
This is a two-page spread from a report, featuring an interview format.illustrate_case
Open slide detailBeat · Challenges and Trends
26
This is a two-page spread from a report, featuring an interview with the creator of the Gstaad Guy social media account.illustrate_case
Open slide detailBeat · Challenges and Trends
27
Includes a bar chart showing trade growth for specific brands on StockX.summarize
Open slide detailBeat · Challenges and Trends
28
The slide discusses the 'gorpcore' trend and the shift toward 'quiet luxury' in outdoor apparel, citing specific brand examples like Arc'teryx, Salomon, and Prasummarize
Open slide detailBeat · Challenges and Trends
29
This is a two-page spread from a report. The content focuses on the brand's history, strategy, and market observations.illustrate_case
Open slide detailBeat · Challenges and Trends
30
This is a two-page spread from a report featuring an interview with On executives.illustrate_case
Open slide detailBeat · Challenges and Trends
32
Includes two bar charts showing adoption levels and specific use cases for generative AI.summarize
33
The slide is a two-page spread from a report. The left side contains text body and the right side contains the title and a large illustrative image.establish_context
34
The slide uses a value chain framework to categorize AI applications.present_framework
35
The slide uses a hub-and-spoke diagram to represent the squad structure.present_framework
36
The slide is a two-page spread; the left page contains narrative text, the right page contains the section title, summary, and key insights.summarize
Open slide detailBeat · Opportunities and Solutions
37
This is a two-page spread from a report. The content focuses on the shift from first/second generation fast fashion (H&M, Zara) to third generation (Shein, Temusummarize
Open slide detailBeat · Opportunities and Solutions
38
The slide uses a timeline framework to categorize fast-fashion evolution. The right side features a photo of a Shein pop-up store.present_framework
Open slide detailBeat · Opportunities and Solutions
39
Includes multiple chart types: bar charts for market share, waffle charts for demographic breakdown, and dot plots for consumer perception.analyze_data
Open slide detailBeat · Opportunities and Solutions
40
This is a two-page spread from a report. The content is an interview format.illustrate_case
Open slide detailBeat · Opportunities and Solutions
41
The slide is a two-page spread featuring an interview with Musinsa leadership.illustrate_case
Open slide detailBeat · Opportunities and Solutions
42
Includes a comparative bar chart showing executive sentiment on marketing spend allocation.summarize
Open slide detailBeat · Opportunities and Solutions
43
The slide discusses Zegna and New Balance as case studies for brand marketing strategies.summarize
Open slide detailBeat · Opportunities and Solutions
44
This is a two-page spread from a report. The left page contains industry analysis context, the right page contains the interview title, subject photo, and pull-illustrate_case
Open slide detailBeat · Opportunities and Solutions
45
The slide is a two-page spread from a report, formatted as a Q&A interview.illustrate_case
Open slide detailBeat · Opportunities and Solutions
46
This is a two-page spread from a report. The content focuses on the impact of new EU regulations on the fashion industry.summarize
Open slide detailBeat · Opportunities and Solutions
47
Exhibit 18. Includes footnotes regarding EU strategy and McKinsey analysis.establish_context
Open slide detailBeat · Opportunities and Solutions
48
The slide is a two-page spread from a report. The left page contains industry analysis on supply chain, production, and design, while the right page is an execusummarize
Open slide detailBeat · Opportunities and Solutions
49
This is a two-page spread of an interview transcript. No charts or diagrams present.summarize
Open slide detailBeat · Opportunities and Solutions
50
The slide uses a wave diagram to illustrate the amplification of demand drops as one moves upstream in the supply chain.diagnose
51
This is a two-page spread (100-101) containing dense text analysis of the fashion industry supply chain.summarize
52
The slide is a two-page spread featuring an interview format.illustrate_case
53
This appears to be a page from a report or publication, featuring a large title on the right and a long-form interview text on the left.summarize
54
The slide contains a bar chart showing economic profit index from 2010-2022, along with EBITA margins and sample sizes (N).summarize
Open slide detailBeat · Opportunities and Solutions
55
The slide contains two distinct exhibits (21 and 22) presented side-by-side. Exhibit 21 uses bar charts for economic profit; Exhibit 22 uses dot/line charts foranalyze_data
Open slide detailBeat · Opportunities and Solutions
56
Includes a 'Segment Deep Dive' on the luxury sector and detailed commentary on 'Super Winners' and value creation dynamics.analyze_data
Open slide detailBeat · Opportunities and Solutions
57
Exhibit 24 from The State of Fashion 2024 report.analyze_data
Open slide detailBeat · Opportunities and Solutions
58
Contains two distinct exhibits (25 and 26) analyzing industry performance and inventory metrics.analyze_data
Open slide detailBeat · Opportunities and Solutions
59
The slide is a dense, multi-column list of definitions.appendix
Open slide detailBeat · Opportunities and Solutions
60
The slide contains a dense list of 110 numbered references formatted in three columns.appendix
Open slide detailBeat · Opportunities and Solutions
61
This is a two-page spread of endnotes/references.appendix
Open slide detailBeat · Opportunities and Solutions
62
This is a two-page spread of endnotes/references.appendix
Open slide detailBeat · Opportunities and Solutions
63
This slide contains a dense list of references organized in columns.appendix
Open slide detailBeat · Opportunities and Solutions
64
This is a two-page spread (126-127) containing contact details for both organizations.other
Open slide detailBeat · Opportunities and Solutions