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On Instagram, engagement rates have fallen, by roughly 30 percent year on year in 2022, while the reach of posts has diminished. Consumers are showing signs of fatigue towards traditional influencer marketing after years of being bombarded with product promotions and brand announcements. The BoF-McKinsey State of Fashion 2024 Consumer Survey found that 68 percent of respondents were unhappy about the high volume of sponsored content on social media and 65 percent were turning less to fashion influencers than a few years ago. Young consumers are becoming particularly adept at tuning out the noise. One study found Gen-Z loses active attention for advertising after just 1.3 seconds. Even in this environment, influencers continue to be a powerful channel for brands to break through the noise and connect with consumers, with the influencer-marketing industry forecast to reach $21.1 billion in 2023, up from $16.4 billion in 2022. 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Luxury label Casablanca created a campaign for its Spring/Summer 2023 collection by partnering with an AI artist and using image generator Midjourney. Casablanca creative director Charaf Tajer said human talent and creativity were required to produce the richly hued, stylised campaign set against a desert landscape in Mexico. 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The regulations span the entire fashion value chain, from product design to marketing, and will impact consumers and companies globally. Regulatory competence cannot be limited to a brand’s sustainability team, but rather should be embraced throughout the C-suite and integrated across functions.", "attrs": null, "canon": { "kind": { "name": "List", "slug": "list", "status": "active", "canonId": "019de52c-f94b-779b-a53b-fd4904a5f4d2", "version": 1, "description": "Bullet or numbered list." }, "tool": null, "subkind": { "name": "Bullet list", "slug": "bullet", "status": "active", "canonId": "019de52c-fc98-7169-a083-5cab805076ca", "version": 1, "description": null }, "framework": null }, "subkind": "bullet", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:20:34.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "a6d2d9a5-88ac-43e3-beb4-209531e38829", "parentComponentId": null }, { "bbox": { "h": 0.255, "w": 0.215, "x": 0.548, "y": 0.375 }, "kind": "paragraph", "text": "With the industry struggling to move forward, regulators are stepping in. Leading the charge is the EU as it pursues a vision for a climate-neutral, circular economy, with growth decoupled from the consumption of finite resources. The EU’s textiles vision is encapsulated in its Strategy for Sustainable and Circular Textiles, passed in June 2023, which envisages an industry defined by products made with respect for the environment and social rights. As many as 16 pieces of legislation are currently under discussion, with the first coming to force in 2024. 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A lack of comparability across brands inhibits effective decision making among investors and consumers. The upcoming Corporate Sustainability Reporting Directive (CSRD) requires companies to report on ESG activities via a standardised framework. 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By the end of 2024, self-regulation of sustainability may no longer be an option. Many new rules around the world are set to mandate action on everything from textiles production and chemicals use to recycling and waste.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:20:34.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "52afb659-272c-4108-884a-55589a728924", "parentComponentId": null }, { "bbox": { "h": 0.255, "w": 0.215, "x": 0.775, "y": 0.251 }, "kind": "paragraph", "text": "Waste management: Less than 1 percent of fashion textiles are recycled and a truckload of products are sent to landfill or incinerated somewhere in the world every second. An amendment to the Waste Framework Directive is calling for Extended Producer Responsibility, which already exists in France, and which requires companies to finance the collection, sorting and recycling of textile waste. Fees are expected to vary based on production output and pollution levels caused, a principle known as “eco-modulation.” All EU countries will be required to launch textile collection programmes by 2025 and the destruction of unsold goods is expected to be banned.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:20:34.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "59f9f9ed-45e1-4080-92c5-ca6c27852c90", "parentComponentId": null }, { "bbox": { "h": 0.135, "w": 0.215, "x": 0.775, "y": 0.778 }, "kind": "paragraph", "text": "Notably, the requirement for standardised, comprehensive public disclosures has become a lightning rod of debate in the fashion industry, with some executives concerned about the amount of data and analysis required. 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Across jurisdictions, new rules could have a widespread impact on both consumers and fashion players. Brands and manufacturers need to revamp business models to align with the changes ahead.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:20:34.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "7f752458-46ac-417f-84a8-46da6704d830", "parentComponentId": null }, { "bbox": { "h": 0.175, "w": 0.215, "x": 0.548, "y": 0.191 }, "kind": "paragraph", "text": "While some industry progress is evident, the pace of transformation falls short of what is needed to prepare for impending regulations. Across the industry, the polluting use of fossil fuels continues to dominate production while circular business models are still in their infancy. If progress continue at the current pace, clothing and footwear consumption is expected to increase by over 60 percent, from 62 million tonnes in 2022 to 102 million tonnes in 2023.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:20:34.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "87e642ff-bfae-4d46-9a56-43925171ef19", "parentComponentId": null }, { "bbox": { "h": 0.175, "w": 0.215, "x": 0.775, "y": 0.068 }, "kind": "paragraph", "text": "Marketing: Greenwashing is high on consumer and regulatory agendas, with the claims of many companies seen as vague or misleading. The new EU Green Claims Directive curbs greenwashing by requiring sustainability-related declarations and statements to be specific, backed by evidence, verified by independent bodies and communicated clearly. 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The EU’s flagship Ecodesign for Sustainable Products Regulation (ESPR), set to come into full effect by 2025, sets minimum design standards for all individual products sold within the EU. This includes requirements around recyclability, durability, reusability, repairability and use of hazardous substances. Digital product passports that collect and share this information with consumers are expected to become required by law.", "attrs": null, "canon": { "kind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "5f2affc0-941d-4d07-959d-4bfc1930cea4", "version": 1, "description": "Single prose block in the body of a slide." }, "tool": null, "subkind": { "name": "Paragraph", "slug": "paragraph", "status": "active", "canonId": "019de52c-fb80-75af-aa5c-a7a4bfac2433", "version": 1, "description": null }, "framework": null }, "subkind": "paragraph", "groupRole": null, "confidence": null, "extraction": { "at": "2026-05-02 19:20:34.988+00", "model": "google/gemini-3.1-flash-lite-preview-20260303", "runId": null, "seconds": null, "promptVersion": null }, "componentId": "f299fee3-fa3e-4781-9d70-67e17d6dce72", "parentComponentId": null }, { "bbox": { "h": 0.282, "w": 0.337, "x": 0.036, "y": 0.085 }, "kind": "title", "text": "09. 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