Digital Consumer Trends 2023

Deloitte
arc beats above · slides in the middle · loops below · scroll → 2 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
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Deck intelligence map

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coverage by narrative range · generated from this deck JSON

Slide inventory

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every slide · same image gating as the playbook
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Slide 1
The slide uses a circular, segmented graphic design to represent various digital themes.front_matter
Open slide detailBeat · Setup
02
Includes a disclaimer and methodology details at the bottom.front_matter
Open slide detailBeat · Setup
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summarize
Open slide detailBeat · Setup
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transition
Open slide detailBeat · Setup
05
The chart tracks 8 device categories over 10 years. The text notes a trend of longer device replacement cycles.analyze_data
Open slide detailBeat · Industry TrendsLoop · Logic Chain
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The slide uses donut charts to visualize percentage usage rates for various consumer electronics.analyze_data
Open slide detailBeat · Industry TrendsLoop · Logic Chain
07
The chart illustrates a clear trend of users holding onto devices longer, with the '30+ months' segments (dark green and yellow) growing over time.analyze_data
Open slide detailBeat · Industry TrendsLoop · Logic Chain
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analyze_data
Open slide detailBeat · Industry TrendsLoop · Logic Chain
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Includes survey data from Deloitte Digital Consumer Trends 2023.analyze_data
Open slide detailBeat · Industry TrendsLoop · Logic Chain
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Uses a contrast-pairs framework to show the discrepancy between positive intentions (green) and low engagement (blue).frame_problem
Open slide detailBeat · Complication
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The slide uses donut charts to visualize survey data regarding metaverse awareness.analyze_data
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The chart segments devices into two categories: Smart Entertainment and Smart Home.analyze_data
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transition
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diagnose
Open slide detailBeat · Evidence
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The chart compares survey data from Sep-22 and Jun-23 regarding consumer knowledge of their home internet speed.analyze_data
Open slide detailBeat · Evidence
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The slide uses a donut chart for the headline metric and a bar chart for the breakdown of reasons.summarize
Open slide detailBeat · Evidence
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The chart is a gauge-style visualization representing survey data.analyze_data
Open slide detailBeat · Evidence
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transition
Open slide detailBeat · Evidence
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The chart uses a dotted line to represent the trend, with specific data points labeled. An annotation highlights the impact of COVID-19 lockdowns.analyze_data
Open slide detailBeat · Evidence
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The chart uses a grouped bar format to compare behavior across three years. Big numbers highlight key 2023 metrics.analyze_data
Open slide detailBeat · Evidence
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Data source: Deloitte Digital Consumer Trends, UK, 2022-2023.analyze_data
Open slide detailBeat · Evidence
22
The chart is a modified stacked bar/segmentation visualization showing user overlap.summarize
Open slide detailBeat · Evidence
23
Data highlights that younger demographics (16-24) are significantly more likely to share accounts.analyze_data
Open slide detailBeat · Evidence
24
The chart highlights that 38% of users are either splitting or not paying for their SVOD service.quantify_impact
Open slide detailBeat · Evidence
25
The chart is a stacked bar chart representing survey responses across three scenarios.analyze_data
Open slide detailBeat · Evidence
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front_matter
Open slide detailBeat · Industry Trends
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Data source: Deloitte Digital Consumer Trends, UK, 2023.quantify_impact
Open slide detailBeat · Industry Trends
28
The slide highlights the low adoption rate despite low barriers to entry.analyze_data
Open slide detailBeat · Industry Trends
29
The slide combines a donut chart showing overall awareness/usage with a bar chart detailing frequency among those who have used Gen AI.analyze_data
Open slide detailBeat · Industry Trends
30
Includes a donut chart showing awareness/usage levels and a horizontal bar chart showing purposes of use.analyze_data
Open slide detailBeat · Industry Trends
31
The slide uses a bar-grouped chart to compare two distinct survey questions about AI's impact on employment.analyze_data
Open slide detailBeat · Industry Trends
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Data shows that users of Gen AI are more likely to agree that it is accurate and unbiased compared to those who are merely aware of it.analyze_data
Open slide detailBeat · Industry Trends
33
The slide uses a hand-drawn aesthetic to define key digital concepts like 'Social Media', 'Internet', 'World Wide Web', and 'Friend'.establish_context
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The chart highlights a clear trend of smartphone adoption for transactional and search-based tasks, while streaming remains a TV-centric activity.analyze_data
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Data source: Deloitte Digital Consumer Trends, UK, 2023.analyze_data
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The chart compares age cohorts against a total average, showing a clear downward trend in subscription adoption as age increases.quantify_impact
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The chart uses a stacked bar approach to show both the identification rate and the frequency of perceived misinformation.analyze_data
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Data source: Deloitte Digital Consumer Trends 2023.analyze_data
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The chart uses a 100% stacked bar format to visualize sentiment across three categories of personal data.analyze_data
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transition
Open slide detailLoop · Cost Of Inaction
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Donut charts compare two income segments across four metrics.analyze_data
Open slide detailLoop · Cost Of Inaction
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The chart shows a divergence where lower-income households are losing access while higher-income households are gaining or maintaining it.analyze_data
Open slide detailLoop · Cost Of Inaction
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The chart uses a diverging color palette to represent increases (green), stability (yellow), and decreases (blue) in spending.analyze_data
Open slide detailLoop · Cost Of Inaction
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Includes Deloitte branding and contact details for three team members.other
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front_matter