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BCG · consulting-deck

Leading Online Shoppers Finish Line

40 pages · 5 arc beats · 9 loops

Consulting-Deck Download JSON
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Leading Online Shoppers Finish Line

BCG
arc beats above · slides in the middle · loops below · scroll → 9 LOOPS
SETUP TENSION ANALYSIS EVIDENCE RESOLUTION APPENDIX
HOVER FOR DETAILS · CLICK A SLIDE FOR FULLSCREEN · STEP 2
— No image bound to this slide. Wire up imgproxy to display the rendered slide JPEG.
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Deck intelligence map

5
coverage by narrative range · generated from this deck JSON
Narrative range 31 total
Metadata
Components
Metrics
Tools
Frameworks
Beats
Loops
Situation & Context 5 slides 100% 5/5 slides 100% 5/5 slides · 39 hits 20% 1/5 slides 100% 5/5 slides · 12 hits 40% 2/5 slides · 3 hits 100% 5/5 slides 100% 5/5 slides Problem & Complication 2 slides 100% 2/2 slides 100% 2/2 slides · 16 hits 50% 1/2 slides 100% 2/2 slides · 9 hits 100% 2/2 slides · 4 hits 100% 2/2 slides 100% 2/2 slides Solution & Approach 6 slides 100% 6/6 slides 100% 6/6 slides · 43 hits 50% 3/6 slides 83.3% 5/6 slides · 15 hits 16.7% 1/6 slides · 2 hits 100% 6/6 slides 83.3% 5/6 slides Evidence & Proof 16 slides 100% 16/16 slides 100% 16/16 slides · 139 hits 75% 12/16 slides 93.8% 15/16 slides · 33 hits 6.3% 1/16 slides · 2 hits 100% 16/16 slides 93.8% 15/16 slides Impact & Next Steps 2 slides 100% 2/2 slides 100% 2/2 slides · 13 hits 50% 1/2 slides 100% 2/2 slides · 7 hits
— 0/2 slides
100% 2/2 slides 100% 2/2 slides

Slide inventory

40
every slide · same image gating as the playbook
01
Slide 1
front_matter
Open slide detail
02
front_matter
Open slide detail
03
This is a cover or introductory slide for a report by BCG and Shopify.establish_context
Open slide detailBeat · Situation & ContextLoop · Aha Moment
04
Includes two bar charts showing growth trends and four testimonial quotes from industry professionals.establish_context
Open slide detailBeat · Situation & ContextLoop · Aha Moment
05
The slide uses a mix of direct quotes from industry stakeholders and narrative text to frame the current e-commerce landscape.establish_context
Open slide detailBeat · Situation & ContextLoop · Aha Moment
06
This is a text-heavy editorial-style slide with a large hero image of a person looking at a smartphone.establish_context
Open slide detailBeat · Situation & ContextLoop · Aha Moment
07
Uses a funnel diagram to map customer journey stages to specific influencing variables.present_framework
Open slide detailBeat · Situation & ContextLoop · Aha Moment
08
Includes a CEO quote and a reference to a funnel-like structure for the customer journey.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
09
The diagram uses a funnel shape to represent feature importance ranking.diagnose
Open slide detailBeat · Problem & ComplicationLoop · Aha Moment
10
The slide serves as an introductory page for a chapter on conversion rate fundamentals.establish_context
Open slide detailBeat · Solution & Approach
11
The slide contains two distinct exhibits: Exhibit 5 (range of conversion rates by factor) and Exhibit 6 (conversion rates by industry).analyze_data
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
12
The slide uses a combination of bar charts to illustrate conversion rate differences across AOV segments.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
13
Includes three bar charts showing conversion rate trends across different segments.analyze_data
Open slide detailBeat · Solution & ApproachLoop · Segmentation Split
14
frame_problem
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
15
The slide uses a puzzle-piece circular diagram to represent the drivers of optimization.diagnose
Open slide detailBeat · Solution & ApproachLoop · Mece Breakdown
16
This slide contains two distinct exhibits (10 and 11) presented on a single page.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Mece Breakdown
17
The slide uses three grouped bar charts to illustrate the correlation between cart size, GMV, and conversion metrics.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Zoom In
18
Includes qualitative quotes from industry experts regarding checkout friction and conversion optimization.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Zoom In
19
The slide uses quotes from industry experts to validate findings on checkout friction.summarize
Open slide detailBeat · Evidence & ProofLoop · Before After
20
The chart displays conversion rates for six different flows (A-F) across four order value segments (<$50, $50-$200, $200-$1,000, $1,000+).quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Before After
21
Contains two distinct exhibits (15 and 16) on one page.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Before After
22
The slide uses a grouped bar chart format to compare performance metrics across four store size categories.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
23
The chart compares conversion rates across different store sizes (AOV segments).quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
24
GMV = gross merchandise value; N/A = not applicable, due to low statistical significance.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Tale Two Worlds
25
Includes a legend for TTI speed (Fast, Moderate, Slow) and source notes regarding Shopify data and Google Lighthouse scoring.analyze_data
Open slide detailBeat · Evidence & ProofLoop · Domino Effect
26
The chart illustrates that every second of delay in TTFB decreases overall conversion by approximately 0.14%.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Domino Effect
27
This is a chapter divider slide from a joint report by Boston Consulting Group and Shopify.transition
Open slide detailBeat · Evidence & Proof
28
The slide uses multiple pull-quotes to validate the importance of platform choice and the variability in performance.illustrate_case
Open slide detailBeat · Evidence & ProofLoop · Hypothesis Test
29
The slide provides data supporting the claim that custom-built platforms are not exclusive to high-revenue firms and exhibit similar traffic patterns to off-theanalyze_data
Open slide detailBeat · Evidence & ProofLoop · Hypothesis Test
30
The slide uses a comparative framework to guide build-vs-buy decisions.compare_options
Open slide detailBeat · Evidence & ProofLoop · Hypothesis Test
31
The chart highlights that custom-built solutions underperform compared to established platforms.quantify_impact
Open slide detailBeat · Evidence & ProofLoop · Hypothesis Test
32
The slide uses an illustrative example of a $100M revenue business with 53M sessions to demonstrate that a 1 percentage point conversion improvement yields $6M quantify_impact
Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet
33
The slide outlines four pillars: Drive loyalty, Invest in personalization, Meet customers where they are, and Invest in an innovative and well-engineered e-commsummarize
Open slide detailBeat · Impact & Next StepsLoop · Quick Win Big Bet
34
Includes definitions for overall and lower funnel conversion rates, and criteria for seller inclusion in the analysis.appendix
Open slide detail
35
Uses a Venn-like diagram to show the relationship between overall and lower funnel conversion rates.present_framework
Open slide detail
36
Includes specific definitions for conversion rates, store size tiers, and data filtering criteria.present_framework
Open slide detail
37
The slide uses a two-column layout: left side details the analytical process, right side lists the control variables.present_framework
Open slide detail
38
other
Open slide detail
39
other
Open slide detail
40
front_matter
Open slide detail